1916 Company buys into the Hermès Birkin business
The 1916 Company, formed from the merger of three prominent family jewelers and the pre-owned watch expert WatchBox, is venturing into the designer handbag market by acquiring Luxury In Reach. This acquisition aims to create a comprehensive luxury destination by leveraging their established reputation in watches and jewelry. CEO John Shmerler emphasizes the importance of storytelling and integrity in their service, as they expand to serve clients in a more holistic manner. Under the leadership of Lauren Lynch Schuster, co-founder of Luxury In Reach, the new handbag division offers pre-owned collections, including sought-after Hermès Birkins priced between $15,000 and $165,000, along with items from Chanel, Louis Vuitton, and Gucci. Each handbag sold undergoes authentication and refurbishment, ensuring quality and trust. The company is committed to unifying all luxury categories under a single standard, enhancing the shopping experience through personalized sourcing and live shopping events.
