New Watches
The new Favre Leuba Chief Tourbillon Guilloché is a limited‑edition timepiece of just 25 pieces, retaining the 41 mm cushion‑shaped steel case and the FL T01 manual‑winding tourbillon movement developed with Jean‑François Mojon of Chronode. Its most striking feature is a hand‑guilloché blue barleycorn‑pattern
New Watches
The Hanhart 417 ES × 0260 & BAIT is a limited‑edition collaboration that reimagines the classic 417 ES chronograph through a vintage motorsport lens. Produced in partnership with Miami‑based car and watch collective 0260 and streetwear brand BAIT, the watch is offered in two colorways—black with off‑white
New Watches
The new G‑Shock 2500 series reimagines the brand’s iconic durability with a fully analog design inspired by the Patek Philippe Nautilus, earning the nickname “CasioNaut.” Nine models will launch in November, offering resin versions starting at $145 and metal‑accented variants priced between $280 and $350, all featuring
From a multimillion-dollar Patek collection to affordable watches with attitude, today’s issue explores what gives a watch an identity worth owning.
From battlefield Tudors to tomorrow’s independent icons, today’s issue asks what gives a watch a story worth keeping—and a price worth paying.
Rolex premiums face a reality check, AP moves into certified pre-owned, and collectors rediscover what makes a watch worth the money.
Record crowds, independent vision, and a gold Daytona put the spotlight on what makes a watch worth owning.
Biver lowers the velvet rope, Hublot revisits its identity, and a rare De Bethune asks what collectors will pay for a watch with a mind of its own.
Hublot revisits its roots, Rolex monetizes reassurance, and collectors ask the question every watch brand must answer: what makes this worth the money?
Feature
Eivind “Edthezilla” Németh, a Norwegian watch enthusiast and collector, has built a reputation online under the Instagram handle @Edthezilla. His passion for horology began in childhood with a family‑passed‑down Certina and a Speedmaster, eventually leading him to amass a collection focused on Rolex, Patek Philippe, and independent brands.
review
The review examines Casio’s new G‑Shock 2500 series, dubbed “CasioNaut,” highlighting its fully analog design with a unique quartz module that adds a digital‑style stopwatch while keeping the dial clean. The watch features the Shock Release Hand system for impact protection, a dual‑function date wheel, and
auctions
The eBay Finds column returns with a curated selection of vintage watches currently listed on eBay, highlighted by editor Christoph McNeil. This installment showcases a Hamilton Masterpiece dress watch with a yellow‑gold‑filled case and manual‑wind caliber 832, a chunky Seiko 5 Actus featuring a day/date window,
auctions
The Monaco Legend Group’s Fall 2026 auction returns to classic vintage watches, showcasing an impressive selection of high‑end timepieces across several renowned brands. Highlights include a Rolex ref. 6062 estimated between €1 million and €2 million, an Audemars Piguet triple‑calendar moon‑phase watch, a Patek Philippe ref.
auctions
The upcoming Dr Crott auction on Halloween showcases a remarkable array of vintage watches, from rare pocket watches and WWII‑era Rolex chronographs to standout pieces like the Certina DS‑3 Super PH1000M, a 1976 diver with a distinctive purple wax‑stained caseback and original bracelet. Highlights also include the
News
Zenith, the historic Swiss watchmaker owned by LVMH, is undertaking a major restructuring that will cut up to half of its workforce at the Le Locle manufacture and scale back production of its mid‑tier models. The plan, announced by CEO Benoît De Clerck, targets the elimination of around 100
video
The video warns that constantly upgrading watches can lead to unnecessary spending, highlighting a costly mistake where a consumer spent $5,000 on a new timepiece. It emphasizes the importance of evaluating the true value of a watch and resisting the pressure to chase the latest models, encouraging viewers to
video
The episode explores the evolution of Rolex, tracing its rise as a symbol of luxury and examining how shifts in the watch industry have impacted its market position. It highlights the brand’s innovations, strategic decisions, and the broader economic and cultural trends that have shaped its reputation over time.
video
The Breguet Classify Tourbillon 7357 showcases exceptional craftsmanship and cutting‑edge technology, offering a deep dive into the intricacies of one of the brand’s most celebrated timepieces. Detailed visuals and expert commentary highlight the movement’s precision, the tourbillon’s dynamic performance, and the luxurious finishing that defines Breguet’
video
The new “Reduced” Speedmaster from Omega has generated significant discussion within the luxury watch community, as its design changes reveal both advancements and lingering imperfections. While the watch aims to offer a more accessible version of the iconic Speedmaster, critics note that certain compromises affect its overall appeal, prompting deeper
review
The Hamilton American Classic Cushion collection reinterprets the brand’s historic cushion‑shaped watches with modern, compact mechanical movements. Offered in six configurations, the line features 30 mm and 34 mm cases in stainless steel or yellow‑gold‑coated steel, each only 8.1 mm thick and water‑resistant to
Feature
The piece explores how watch collecting, often imagined as a solitary hobby, actually fosters social connections through shared interests and visual cues. It describes a dive trip organized by Doxa and The Watch Preserve, where participants bonded over their love for vintage and modern dive watches, exchanging timepieces and forming
comparisons
The review compares Seiko’s 5 Sports SRPD51 (5KX) and San Martin’s SN004 MilSub, highlighting how both watches aim to offer affordable automatic diving watches but take different approaches. Seiko relies on its long‑standing design language, familiar case shape, and the in‑house 4R36 movement with day‑date
News
Zenith’s three‑year turnaround plan aims to reposition the Swiss watchmaker in the ultra‑luxury segment by drastically reducing production volumes and raising prices. The strategy involves cutting roughly half of the 200‑person workforce at its Le Locle site and eliminating about 100 jobs worldwide, while focusing on
News
Chrono24 has introduced a watch insurance service that covers the current market value of pre‑owned timepieces purchased on its platform. The standard policy protects against accidental damage, while an optional add‑on provides theft coverage up to €25,000 or £25,000, with no deductible. Available immediately in the
Feature
The piece highlights five Sinn watches that remain relatively unnoticed despite their strong functionality and distinctive design. It begins with the T50, noting its lightweight titanium and Goldbronze construction, then details the pilot‑focused 857 S, the dressy 1739 St I S, the multi‑zone 6096, the diving chronograph 206
review
The Breguet Classique Tourbillon 7357, released on October 26 2026, revives the brand’s iconic 1989 35 mm tourbillon watches in two precious‑metal versions: platinum (7357PT) and 18K Breguet gold (7357BH). Both models retain the 35 mm case size and a slim 9.2 mm profile, featuring dials crafted
review
Louis Vuitton’s Monterey Ceramic reinterprets the brand’s 1980s revival model with a modern, more accessible approach. The watch features a ceramic case available in black or green, a white lacquer dial, and a steel case back, retaining the proprietary LFT MA01.02 automatic movement that offers a 45‑
review
MING’s new 57.05 Comet watch reimagines the classic world‑timer complication with a fresh ergonomic approach. The timepiece features a rotating bezel equipped with two scales—one for regions observing daylight‑saving time and another for those that do not—allowing users to quickly adjust for DST changes.
New Watches
Frederique Constant has refreshed its Classics Heart Beat Moonphase Date collection with two new 40 mm models, one in stainless steel featuring a warm salmon dial and the other in yellow‑gold‑plated steel with a midnight‑blue dial. Both watches retain the signature Heart Beat aperture that reveals the
video
Explores how brand heritage and meticulous craftsmanship shape the perception of luxury in watches, contrasting Swiss manufacturers such as Rolex, Omega, Longines, and Tissot with Chinese-made timepieces. The discussion highlights the historical prestige, material quality, and intricate engineering that underpin the allure of Swiss watches, influencing consumer decisions and
New Watches
Atelier Mephalie, a revived Chinese watch brand, has launched a Minute Repeater Collection featuring three models priced between USD 25,000 and USD 59,500, significantly lower than comparable European pieces that often exceed €150,000. The watches are powered by the brand’s in‑house CAL.M 37‑689R
video
The video examines H. Moser’s surprising entry into digital watchmaking, highlighting how a brand renowned for traditional craftsmanship is embracing modern technology. It explores the significance of this move for the luxury watch industry, suggesting that blending classic design with digital functionality could reshape consumer expectations and set new
Newsletter
From a multimillion-dollar Patek collection to affordable watches with attitude, today’s issue explores what gives a watch an identity worth owning.
News
Zenith, the Swiss watchmaker owned by LVMH, plans to cut around 100 jobs at its Le Locle factory, representing roughly half of the site’s 196 positions, while another 100 roles worldwide are also at risk. The reductions are part of a strategic repositioning aimed at refocusing the brand on
New Watches
The Svea Atelier Monolith is a quartz‑driven dress watch that merges mid‑century modernist design with contemporary engineering. Featuring a distinctive five‑sided case measuring 27.5 mm by 27 mm and only 5.5 mm thick, the watch is offered in two collections: the Core Collection, priced at
New Watches
The Montblanc Geosphere 0 Oxygen Mount Elbrouz LE 829 is a limited‑edition world‑timer that incorporates volcanic ash from Europe’s highest peak into its case, creating a unique composite material that resembles marble and features a laser‑engraved outline of Mount Elbrus. The 43.5 mm watch combines
New Watches
The Laurent Ferrier Classic Moon Dusk Série Atelier is a limited‑edition timepiece presented in 18K yellow gold with a gradient dial that shifts from light taupe to deep brown, evoking the transition from daylight to twilight. The 40 mm case retains the brand’s pebble‑shaped silhouette and features
Feature
The piece explores A. Lange & Söhne’s pivotal revival in the 1990s, showcasing rare archival watches that embody groundbreaking engineering and meticulous hand‑crafted artistry. By revisiting the brand’s inaugural 1994 designs—such as the Lange 1, Arkade, Saxonia, and the technically complex Pour Le Mérite Tourbillon—the
New Watches
Breitling has expanded its core Navitimer collection with two manually wound models: the Navitimer B09 Chronograph 41 and the Navitimer B02 Chronograph 41 Cosmonaute. Both watches feature a 41 mm case, a clean dial without a date (except the Cosmonaute’s 6:00 sub‑dial), and options for black or
New Watches
Orient introduces the Kamasu GMT as an affordable automatic watch with a 24‑hour bezel, sapphire crystal, and 200 m water resistance, expanding multi‑timezone options at a lower price point. Built on the existing Kamasu case, it grows slightly in size, adds a GMT hand, and uses the new
Feature
Jiro Katayama’s journey into watchmaking began with a spontaneous purchase of a small lathe in 2008, driven by a desire to create something tangible after years in automotive and product design. Lacking formal training, he taught himself through web research, dissecting images and videos of movements, and experimenting in
Feature
The piece highlights four affordable watches released in October 2026 that stay under $600 and have confirmed U.S. pricing. It notes a shift toward distinctive designs, such as a panda‑inspired chronograph, Breguet‑style numerals on a Timex, and a titanium digital model, while also mentioning that the month’
New Watches
The 2026 update of the Maurice Lacroix Aikon Automatic Chronograph celebrates a decade since the collection’s debut, offering a refined case, dial, and movement while retaining the model’s signature integrated design. The stainless‑steel case is smaller at 42 mm by 14 mm, features a six‑claw bezel,
New Watches
The new Doxa SUB 200T Afterglow introduces a striking pink sun‑ray dial inspired by the afterglow over Naples, Florida, giving the dive watch a vivid, unique identity. Built on the 39 mm stainless‑steel case of the original SUB 200T, it retains the same dimensions, 200 m water resistance,
review
The Gagà Laboratorio Aqualab is a distinctive dive‑watch that blends luxury aesthetics with unconventional time‑display mechanisms. Its rotating disc hour window, dual‑part minute hand linked to an internal bezel, and a central rotating seconds cap create a unique reading experience, while the 44 mm brushed‑steel case,
video
The video provides an in‑depth review of the Jaeger‑LeCoultre Master Control Chronométrie bracelet, examining its design, materials, and mechanical performance. It highlights the craftsmanship behind the timepiece, detailing how the bracelet integrates with the watch’s movement and the overall aesthetic appeal for watch enthusiasts. The analysis also
podcast
Nicholas Bowman‑Scargill, the founder and CEO of Fears Watches, discusses the revival of the historic family brand, which was dormant for almost forty years before his 2016 relaunch. Drawing on his experience as a watchmaker trained at Rolex and his earlier career in investment banking, he explains how the
comparisons
The review compares Timex’s Deepwater Meridian 200 with Citizen’s Eco‑Drive Promaster Diver, highlighting each watch’s design, build quality, and movement technology. Timex offers a substantial stainless‑steel case, sapphire crystal, blue sunburst dial, and a conventional battery‑powered quartz movement, delivering a bold presence and satisfying
video
The video showcases the latest collection of blue dials, highlighting their design, functionality, and how they stand out in the market. It walks viewers through the features of each model, demonstrating the craftsmanship and unique aesthetic that make these dials a top choice for enthusiasts. In addition to the visual
video
The video explores the distinctive timepieces favored by antagonists in the James Bond franchise, highlighting the styles and features that complement each villain’s persona. It examines how watch choices contribute to character development and the overall aesthetic of the films, offering insight into the interplay between fashion and storytelling
News
The upcoming auction at Sotheby’s New York will feature a rare collection of thirty modern Patek Philippe watches, many acquired directly from Tiffany’s and owned by a single individual. Highlights include a diamond‑encrusted Grand Complication Minute Repeater Perpetual Calendar estimated at $2.5–5 million, a pink‑
editorial
Fossil’s new Signature collection marks a pivotal shift for the company, concentrating on a balanced mix of quartz and mechanical watches that appeal to current market preferences. By introducing four chronographs with Italian leather straps or metal bracelets and offering automatic chronographs in the future, the line combines mid‑
Feature
Bonhams USA’s watch department is undergoing a major transformation under the leadership of Reg Brack, who joined as international director of watches, US. With fresh ownership, a new flagship location on West 57th Street, and a start‑up mindset, the team is combining the heritage and global reach of
New Watches
Atelier de Chronométrie introduces the ADC16, its first dual‑register chronograph, built on a heavily upgraded Valjoux 23 movement. The watch features a unique gilt‑dial commission, an instantaneous minutes counter, and extensive hand‑finishing, including a beryllium‑copper balance wheel with 18 k gold weights and a blued hairspring.
review
The Victorinox Maverick Automatic 39mm watch, part of the brand’s 2026 Maverick collection, combines a 39 mm stainless‑steel case with a green dial, ceramic bezel, and quick‑release 21 mm straps, offering 200 m water resistance, a bidirectional bezel, and a Sellita SW200 automatic movement with 41 hours
