editorial
The current watch‑servicing model is costly, slow, and often unprofitable, creating frustration for owners, retailers, and manufacturers. Simple automatic watches can cost $700‑$800 and take up to two months to service, while complex complications may require $15,000 and a year of downtime. These expenses are rarely disclosed
Feature
Luxury watch consumers increasingly value sustainability alongside traditional hallmarks of craftsmanship, heritage, and quality. They expect ethical sourcing, durable products, minimal packaging, and transparent evidence of a brand’s environmental commitments, while younger buyers treat sustainability as a core expectation that influences purchasing decisions and brand loyalty. Brands that fail
Feature
The piece introduces a new way to classify wristwatches based on the lighting conditions in which they are best displayed, separating them into “daytime” and “nighttime” categories. It explains that daytime watches are optimized for bright, direct sunlight, often featuring low‑contrast colors and finishes that shine under strong illumination,
The current watch‑servicing model is costly, slow, and often unprofitable, creating frustration for owners, retailers, and manufacturers. Simple automatic watches can cost $700‑$800 and take up to two months to service, while complex complications may require $15,000 and a year of downtime. These expenses are rarely disclosed
Luxury watch consumers increasingly value sustainability alongside traditional hallmarks of craftsmanship, heritage, and quality. They expect ethical sourcing, durable products, minimal packaging, and transparent evidence of a brand’s environmental commitments, while younger buyers treat sustainability as a core expectation that influences purchasing decisions and brand loyalty. Brands that fail
The concept of “grail creep” describes the endless pursuit of an ultimate watch that promises lasting satisfaction but ultimately fuels a cycle of desire and disappointment. While collectors may view the grail watch as the pinnacle of their hobby, the chase itself—researching, dreaming, and anticipating ownership—provides more enjoyment
The piece explores the evolution and modern expression of astronomical complications in mechanical watches, beginning with historic timepieces like the Prague Astronomical Clock and early moon‑phase indicators. It explains how innovations such as the hairspring, perpetual calendar, and advanced gear trains refined accuracy, while contemporary high‑end watches now
The guide explores the colorful nicknames given by Seiko enthusiasts to the brand’s iconic watches, tracing each moniker back to its historical or cultural origins. From the “Arnie,” named after Arnold Schwarzenegger’s on‑screen appearances, to the “UFO” inspired by its futuristic lugless case, the article details how
Fashion watches have long served as a bridge between haute couture and horology, with designers from luxury houses collaborating with watchmakers to create timepieces that complement runway collections. Early partnerships, such as Hermès’ 1928 Ermeto purse watch and Elgin’s Lady & Tiger created for the 1925 Paris exhibition, set
Feature
The Rolex Deepsea Challenge, an experimental watch created for James Cameron’s solo dive to the Mariana Trench’s Challenger Deep in 2012, is on display at Australia’s National Maritime Museum in Sydney. Built to withstand pressures up to 12,000 meters, the timepiece was never intended for wrist
review
The Parmigiani Fleurier Tonda PF Sport Ultra‑Cermet Mineral Blue chronograph showcases the brand’s innovative Ultra‑Cermet composite, which merges titanium’s lightweight feel with ceramic’s hardness. The 42.5 mm case, knurled bezel, and pin buckle are all crafted from this material, delivering a hardness of roughly
New Watches
The limited‑edition IFL Watches × Perrelet Weekend GMT Atlas celebrates travel with a hand‑painted dial that depicts four far‑flung corners of the world—rainforest, warm shore, arctic peaks and desert pyramids—encircling a compass‑rose map. Built on Perrelet’s classic Weekend GMT case, the 39 mm stainless‑
podcast
Episode 46 of the SJX Podcast explores the Swiss watch industry’s June export figures, highlighting the strong performance of the American market and the influence of the Royal Pop. The discussion also delves into Rolex’s surprising foray into clockmaking, beginning with the brand’s patents for a traditional
New Watches
The Union Glashütte Averin Chronograph Limited Edition Sachsen Classic 2026 celebrates the brand’s long‑standing partnership with the historic Sachsen Classic rally, featuring a square case inspired by the Monaco and a dashboard‑style dial that echoes classic motorsport liveries of the 1970s and 1980s. Housed in a 41
review
The Santurte Collection Picúa is a compact 39 mm dive watch that blends Caribbean design with Swiss engineering. Housed in a brushed 316L stainless‑steel case, it offers 300 metres of water resistance, a sapphire crystal with anti‑reflective coating, and a 120‑click DLC‑coated bezel. Its dial features
comparisons
The piece presents a curated collection of affordable watches released in 2026, focusing on models priced under $1,000. It highlights a wide range of brands—including Casio, Citizen, G‑Shock, Hamilton, Luminox, Nodus, Orient, Seiko, Timex, Tissot, Unimatic, and many niche makers—showcasing their latest releases, special collaborations, and
New Watches
Speake Marine’s latest addition, the Ripples Portobello, expands the Ripples collection with a fresh lavender colourway inspired by London’s vibrant Portobello district. The watch retains the signature rippled dial pattern and small seconds sub‑dial at 1:30, now highlighted by a sun‑ray finish and a rhodium‑
review
Astor + Banks’ Terra Scout is a modern field watch that combines robust construction with thoughtful design. Housed in a sandblasted 316L stainless steel case measuring 38.5 mm, it features a Swiss‑made G100 movement with a 68‑hour power reserve, magnetic protection up to 20 kA/m, and 200
review
The Swatch SCUBAQUA collection revives the brand’s playful spirit with vibrant transparent dive watches inspired by jellyfish. Introduced in 2025 and refreshed in 2026 with four new colorways—Medusae, Sea Wasp, Pacific Sea Nettle, and Flower Hat—the models feature bio‑sourced resin cases, white Bioceramic reinforcement, and silicone
review
The Caravelle Sea Hunter by Bulova is presented as an honest, affordable mechanical dive watch that captures the spirit of classic divers without artificial scarcity or excessive design. Priced around €270 (US $300) and equipped with a reliable Miyota 8215 movement, a 200 m depth rating, and a functional bezel,
comparisons
The piece explores seven of today’s most exceptional minute repeater watches, highlighting their technical mastery, artistic design, and exclusive pricing. It begins with Girard‑Perregaux’s Flying Bridges, a tourbillon‑driven repeater priced at CHF 564,000, followed by Chopard’s L.U.C Grand Strike, a limited‑edition
comparisons
The comparison pits the new Tudor Black Bay Chrono 39 “Bumblebee” against the iconic Rolex Cosmograph Daytona in a Sunday Morning Showdown. Tudor’s smaller 39 mm case, vibrant yellow dial, and updated dimensions aim to offer a more wearable and affordable alternative, priced at €6,200 versus the Daytona’
video
The review showcases an affordable professional dive watch that delivers high‑quality performance typically found in premium models. By combining robust construction, reliable water resistance, and precise timekeeping, the watch offers enthusiasts a cost‑effective option for serious underwater activities. Through a detailed buying‑time analysis, the video emphasizes how
video
The exclusive Vacheron Constantin London Club offers members a rare insight into the brand’s storied heritage, showcasing the intricate craftsmanship and tradition that define haute horology. By gathering elite collectors, the club creates a unique environment where passion for fine timepieces is celebrated and shared, reinforcing Vacheron Constantin’s
video
The shift away from affordable value offerings marks a pivotal change in the luxury watch market, where brands are redefining their strategies to focus on exclusivity and high-end craftsmanship. This movement reflects evolving consumer expectations, as buyers increasingly seek distinctive, premium pieces rather than mass‑market options, prompting manufacturers
video
The video explores strategies for assembling a watch collection in a cost‑effective manner, emphasizing careful planning and smart purchasing decisions. It highlights how enthusiasts can prioritize pieces that offer both aesthetic appeal and long‑term value, while avoiding common pitfalls that lead to overspending. Practical tips include researching market
video
The video shares valuable lessons learned from the experience of providing watch buying advice, highlighting how thoughtful guidance can help viewers make more informed decisions when selecting timepieces. It emphasizes the importance of understanding individual preferences, budget constraints, and the nuances of watch features to recommend the right models. By
New Watches
Lorier, a respected microbrand known for affordable reinterpretations of iconic watches, has relaunched its core collection under a new partnership with Worn & Wound. The collaboration brings robust infrastructure for customer service, fulfillment, and logistics, addressing the long‑standing issue of limited stock that often left collectors unable to purchase
New Watches
NOMOS Glashütte expands its Tetra 27 family with two new models, the white and the duo, both featuring a compact 27.5 mm square case, hand‑wound DUW 4001 movement, and a choice of solid steel or sapphire crystal backs. The duo is priced at €1,660 (steel back) or
New Watches
Orient expands its popular Bambino line with twelve new models across two case sizes, adding a groundbreaking no‑date 38 mm version and a larger 40.5 mm version that retains a date window. The 38 mm collection introduces six references—five in stainless steel and one gold‑plated, web‑
review
The Hanhvar 417 ES Moby Dick revives a rare 1950s pilot chronograph with a warm, ivory‑white dial that softens the traditionally stark aesthetic of tool watches. Its 39 mm stainless‑steel case retains the original dimensions while adding refined details such as polished triangular lug chamfers, radial brushing on
comparisons
The piece explores a curated selection of watches that deliver a luxurious feel without the high price tag or the burdens often associated with premium timepieces. It emphasizes how each model maintains a refined aesthetic and thoughtful functionality through careful design, quality materials, and reliable movements, allowing owners to enjoy
Feature
The concept of “grail creep” describes the endless pursuit of an ultimate watch that promises lasting satisfaction but ultimately fuels a cycle of desire and disappointment. While collectors may view the grail watch as the pinnacle of their hobby, the chase itself—researching, dreaming, and anticipating ownership—provides more enjoyment
Feature
The piece explores the evolution and modern expression of astronomical complications in mechanical watches, beginning with historic timepieces like the Prague Astronomical Clock and early moon‑phase indicators. It explains how innovations such as the hairspring, perpetual calendar, and advanced gear trains refined accuracy, while contemporary high‑end watches now
Feature
The guide explores the colorful nicknames given by Seiko enthusiasts to the brand’s iconic watches, tracing each moniker back to its historical or cultural origins. From the “Arnie,” named after Arnold Schwarzenegger’s on‑screen appearances, to the “UFO” inspired by its futuristic lugless case, the article details how
video
The video showcases the meticulous restoration of a Vacheron Constantin timepiece, highlighting the brand’s heritage craftsmanship and the detailed processes involved in bringing the historic watch back to its original condition. It emphasizes the significance of preserving horological history for collectors and the dedication of experts who ensure each
News
Swatch has launched a limited‑edition Apollo 11 MoonSwatch, capping production at 1,969 pieces to honor the historic lunar landing. Each watch costs CHF 500, contains 11 grams of Moonshine Gold, and was made available through an exclusive online application process that attracted 1.2 million hopeful buyers, creating
Feature
The piece explores five imagined collaborations between high‑end watchmakers, arguing that true partnerships require surprise and a shared obsession approached from different angles. It begins by highlighting the unexpected success of the Ulysse Nardin × Urwerk UR‑Freak, then proposes pairings such as A. Lange & Söhne × Grand Seiko for
Feature
The piece examines the relentless pursuit of ultra‑thin mechanical watches, focusing on Konstantin Chaykin’s ThinKing model, which measures just 1.65 mm in depth. It details the engineering compromises required to achieve such slimness, including the use of exotic tungsten‑nickel alloys, split mainspring barrels, and integrating movement
New Watches
The Hanhart Aquasphere Matte Black is a new 42 mm stainless‑steel dive watch that retains the robust case and water‑resistance of the existing Aquasphere line while adopting a darker, matte black dial with red accents. It features a black ceramic bezel with 60 clicks, a helium escape valve,
Feature
Fashion watches have long served as a bridge between haute couture and horology, with designers from luxury houses collaborating with watchmakers to create timepieces that complement runway collections. Early partnerships, such as Hermès’ 1928 Ermeto purse watch and Elgin’s Lady & Tiger created for the 1925 Paris exhibition, set
New Watches
The Lebois & Co Heritage Atelier collection introduces two new Small Seconds models, the Clous de Paris and the Stroopwafel, created in partnership with Swiss dial specialist GT Cadrans. The Clous de Paris version features a CNC‑diamond‑cut guilloché‑like pattern finished with a 24‑carat gold galvanic coating,
New Watches
The Square by Square, conceived by Marcus Wiedemann of Studio Supercreative for the 2025 Dubai Watch Week x Grail Watch Design Competition, reimagines Hanhart’s historic shaped watches with a modern, geometric aesthetic. Measuring 40 mm in length, 38 mm in width, and 10.9 mm thick, the stainless‑steel
comparisons
The comparison examines two popular dive watches under $100, highlighting how each brand approaches affordability and design. The Invicta Pro Diver 8926OB offers an automatic movement and a classic Submariner-inspired case, delivering refined dial finishing and a comfortable bracelet while compromising on lume consistency and a stiff clasp. In
video
The episode explores how powerful branding and storytelling can turn a simple product like a watch into an immersive lifestyle experience. By examining the strategies employed by successful watch marketers, it reveals how narratives shape consumer perception and create emotional connections that go beyond the functional aspects of the timepiece.
review
The Leica ZM 12 Small Seconds is a compact, 39 mm sports watch that maintains the brand’s photographic DNA through a minimalist design focused on essential details. Housed in either 316 L stainless steel or Grade 5 titanium, the case combines brushed and polished surfaces with a double‑domed
review
The Breguet Expérimentale 1 is a limited‑edition tourbillon watch that showcases a series of groundbreaking magnetic technologies. Building on the brand’s earlier magnetic pivot, the piece incorporates a magnetic escapement and contact‑less impulse system, eliminating the need for traditional lubrication and providing a constant‑force mechanism that
events
The Panerai Immersion exhibition in Florence celebrates a century of the brand’s historic boutique, showcasing the Maison’s evolution from its 1860 workshop to a modern luxury icon. Running from September 10‑19 2026 at the Museo Marino Marini, the event blends contemporary interpretations of Panerai’s design, technical
comparisons
Seiko’s dive‑watch lineup has evolved over a decade, offering models that balance affordability, durability, and watchmaking upgrades. Entry‑level pieces such as the Seiko 5 Sports SRPD51/5KX and the SKX series provide reliable automatic movements, solid water resistance, and versatile styling, though they often lack ISO certification
comparisons
The collaboration between Omega and Swatch has produced a vibrant series of MoonSwatch models that reinterpret the iconic Speedmaster using bioceramic cases, quartz movements, and playful design cues. Over the past four years more than thirty variants have been released, each featuring a 42 mm case, 13.58 mm thickness
comparisons
The guide surveys the most compelling beach‑ready watches released in the first half of 2026, highlighting models across a wide range of price points. In the sub‑$5,000 segment, it showcases the Seiko 5 Sports HUF Limited Edition with its translucent green dial, the robust Seiko Prospex Marinemaster
review
The 2026 overhaul of the Ulysse Nardin Freak X introduces a completely new in‑house caliber, upgraded case materials and construction, and a redesigned bracelet, while also raising the price significantly. The watch now features an 80 % recycled steel monoblock case, a sapphire “glassbox” crystal, water resistance up to 100
video
The video presents a data‑driven analysis of viewers’ YouTube watch histories, uncovering patterns in audience preferences and content trends. By examining the collections of watched videos, it highlights which genres, creators, and topics dominate viewers’ time and how these choices reflect broader consumption habits on the platform. Through detailed
Feature
The Omega Speedmaster, introduced in 1957, evolved from a motor‑racing chronograph into the iconic Moonwatch, becoming the first wristwatch to travel to the Moon and the only one certified by NASA for extravehicular activity. Its early models, such as the CK2915 and CK2998, featured innovative designs like the engraved
News
The luxury watch market in the UK is witnessing a rapid contraction of monobrand boutiques, with over 40 closures reported in the past five years. Iconic stores such as TAG Heuer’s flagship on Oxford Street and a Longines boutique opened by Kate Winslet have shuttered, forcing brands to redirect
