News
The American watch market is poised for significant growth, with primary and secondary sales projected to rise from $20 billion to over $30 billion in the coming years. Swiss watch exports to the United States have more than doubled since 2017, and retail sales through authorized channels reached $10.1
News
A new independent platform called The British Bench has launched to bring clarity to the ambiguous term “British‑made” in watchmaking. By developing a five‑tier provenance framework, it aims to document where watches are designed, manufactured, assembled, regulated and tested, distinguishing between full domestic production and more limited British
comparisons
The guide showcases a curated selection of dive watches released in 2026, ranging from affordable options under £1,000 to high‑end pieces exceeding £10,000. It highlights entry‑level models such as the Quantum Barracuda and Citizen Tsuyosa Shore Timeslip, emphasizing their water resistance, movements, and design features, while
H. Moser & Cie’s modern resurgence stems from two distinct revivals that transformed a dormant historic name into a genuine independent luxury watchmaker. After founder Heinrich Moser’s original venture folded, the brand was re‑established in 2002 by investors who rebuilt production in Schaffhausen, followed by a 2012
The conversation series “Twelve on Time” explores personal connections to time, creativity, and craftsmanship through a set of twelve questions. Maximilian Büsser, founder of MB&F, reflects on pivotal moments and influences in watchmaking, highlighting the Urwerk UR‑103 as a transformative piece that introduced three‑dimensional kinetic art
The Smiths dash clock, a compact and precise instrument from the early 20th century, played a crucial role in pioneering aviation by providing reliable timekeeping for navigation, fuel management, and engine monitoring. Donated to Auckland’s Museum of Transport and Technology, the clock once accompanied Jean Batten on her record‑
Water resistance ratings for watches indicate how well a timepiece can withstand exposure to moisture and pressure, but they are not absolute guarantees. Lower ratings, such as 10–20 meters, primarily protect against rain, hand‑washing, and splashes, while mid‑range ratings around 50 meters allow for casual swimming and
Pre‑owned watches have become the fastest‑growing segment of the luxury watch market, shifting collector behavior from buying new pieces to seeking vintage and second‑hand models. The market, valued at $32.3 billion in 2025, is projected to exceed $85 billion by 2033, driven by younger buyers who
Vacheron Constantin’s Métiers d’Art Tribute to Great Civilisations collection honors four ancient cultures—Pharaonic Egypt, the Assyrian Empire, Ancient Greece and Imperial Rome—by translating iconic works from the Louvre into miniature stone‑carved watch dials. Each of the four timepieces features a central stone applique crafted from
events
The Seiko Power Design Project 2026 exhibition showcases a series of concept watches created by Seiko’s designers, emphasizing creative freedom and experimental craftsmanship. Held at Japan House London from 27 August to 15 September, the free‑admission show presents non‑production pieces such as the Machining Marks watch, which
review
Beaucroft’s new Arc watch refines the brand’s Seeker model with subtle yet impactful updates, including a slightly larger 38 mm case, polished lug edges, and a broader 20 mm strap width that enhances wrist presence while retaining the original lug-to-lug measurement. The Arc introduces practical improvements
Feature
The discovery of a Longines boxing timer emerged from a comment on a previous article about Gallet timers, leading to a conversation with a collector named Dany. The timer, inherited from Dany’s father who coached boxing in the 1970s, arrived with a club pennant, pins, and a remote release
New Watches
The Norqain Freedom GMT Enjoy Life “Holiday” Limited Edition celebrates travel and summer vibes with a pastel‑colored matte dial that features a world map filled with playful icons representing landmarks, wildlife, cuisine and cultures. Built on the Freedom GMT platform, the watch houses the exclusive NN20/2 movement by
review
The BA111OD Chapter 7 Skeleton stands out as a rare blend of open‑worked and skeletonized design, offering full‑frontal exposure of its Swiss‑made Soprod P024‑SQ automatic movement within a sleek 40 mm stainless‑steel case. Its integrated H‑bracelet provides a sporty yet refined aesthetic, while the
review
The CronusArt Spring Daydream Central Tourbillon is a limited‑edition watch that blends pop‑art provocation with mechanical sophistication. Housed in a 43 mm titanium case, the timepiece features a unique donut‑shaped dial where hours and minutes are displayed on concentric discs, while a central tourbillon spins at the
New Watches
The Bulova Shelby Racer Chronograph celebrates the iconic Shelby Daytona Coupé with a mirror‑polished steel case, automotive‑inspired dial, and distinctive racing‑stripe detailing. Measuring 40.5 mm, it features a high‑frequency Precisionist quartz movement (NP20) operating at 262 kHz, delivering smooth sweeping seconds and exceptional accuracy, while
New Watches
The Grøne Oldenzaal Horologium is a hand‑wound, 39 mm stainless‑steel dress watch released by the Grönefeld brothers under their new brand Grøne Oldenzaal. It features a polished concave bezel, brushed flanks, stepped lugs, and a conical crown, with two version options: a Quirky model with Dutch orange and
video
The video examines how watches that appear impressive in advertisements or online can feel disappointing when examined in person. By showcasing various timepieces, it highlights the gap between perceived luxury and actual quality, emphasizing the importance of hands‑on evaluation before making a purchase. Through detailed visual analysis, the content
News
The discontinued Rolex GMT Master II Pepsi (reference 126710BLRO) has seen its auction prices drop by about 15% since peaking in April, while dealer prices have only slightly retreated from a high of $29,000 to around $28,000, with recent auction sales closer to $24,000. Despite the decline,
Feature
H. Moser & Cie’s modern resurgence stems from two distinct revivals that transformed a dormant historic name into a genuine independent luxury watchmaker. After founder Heinrich Moser’s original venture folded, the brand was re‑established in 2002 by investors who rebuilt production in Schaffhausen, followed by a 2012
Feature
The surge of stone and mother‑of‑pearl dials in watches has moved from a niche novelty to an overwhelming trend, flooding the market across all price ranges. While the materials themselves can be beautiful, the excessive use has diluted their impact, turning what once signaled creativity into a commonplace,
review
The Urban Jürgensen UJ‑2 is a time‑only watch that combines a small‑seconds display with a power‑reserve indicator, housed in a discreet 39 mm platinum or 5N rose‑gold case. Its design reflects the influence of Kari Voutilainen while retaining the brand’s historic teardrop lug shape,
review
The Omega Speedmaster Calibre 321 has been owned for six years, offering a distinctive steel version of the iconic chronograph with a galvanized dial, flat‑link bracelet, and a movement that returned to modern Omega after decades. Compared with the regular Moonwatch, it receives more wrist time despite being slightly
comparisons
Seiko and Citizen offer distinct approaches to dive watches, catering to different types of owners. Seiko’s lineup, including the Turtle, Samurai, 5KX, and Sumo, emphasizes heritage, visual variety, and emotional connection, with each model featuring unique case designs, dial styles, and automatic movements that encourage personal attachment and frequent
events
Glashütte Original transformed the NYC Discovery Studio into an immersive showcase of true German watchmaking, offering guests an exclusive look at the brand’s extensive catalogue. Attendees explored a range of pieces, from classic three‑handers and moonphase watches to sophisticated chronographs and tourbillons, and had the opportunity to purchase
podcast
The episode features a conversation with Nick from DC Vintage Watches and Matt from the Spirit of Time podcast, exploring a wide range of vintage timepieces. Nick showcases his personal collection, highlighting unique case backs, custom engravings, and double‑branded dials, while Matt contributes his perspective and a borrowed Rolex
New Watches
The Seiko 5 Sports x Honda Motocompo HDB010 is a limited‑edition watch created to mark the 45th anniversary of Honda’s iconic compact scooter. It combines Seiko’s 36.4 mm stainless‑steel case with a matte‑yellow dial that echoes the Motocompo’s design, featuring black embossed numerals,
review
Laps’ Arche watch merges architectural inspiration with contemporary watchmaking, featuring a 37.5mm round case that resembles a bridge through its vertically brushed lugs and stepped bezel. The asymmetric dial offers three‑dimensional brick hour markers, a diamond‑shaped date window at 4 o’clock, and anamorphic hands, all finished
review
The Barrelhand Monolith EVA/IVA is a purpose‑built astronaut watch designed for both extravehicular and intravehicular activities. Its case incorporates empty insulation zones, a ceramic black dial, and a unique Airlock Crown that can be operated in vacuum or underwater without a screw‑down mechanism. Constructed from the lightweight,
review
The piece recounts how a watch that was never truly owned became a cherished daily companion. After a year of wearing the Tudor Black Bay Pro, the writer describes the watch’s design, build quality, and comfort, noting how its robust case, distinctive 24‑hour hand, and faux‑rivet bracelet
review
Berneron’s Quantième Annuel marks a bold evolution for the brand, presenting a rigidly symmetrical design that contrasts sharply with its earlier asymmetrical models. The watch features an instantaneous annual calendar, replaceable steel bumpers to protect its platinum case, and a gold‑filled Cal. 595 movement with four individual tension
comparisons
Norqain, a Swiss watch brand founded in 2018, has quickly established a strong reputation by combining industry expertise with innovative design. Backed by veterans such as Jean‑Claude Biver and the Schneider family, the brand offers a diverse range of models that appeal to both seasoned collectors and newcomers. The
video
The video presents an in‑depth analysis of communication strategies featured in the 45 THC edition, highlighting how effective messaging can shape creator‑audience interactions. By examining Johnathan Chan’s perspectives, viewers gain practical insights into crafting compelling narratives that resonate across digital platforms. Through real‑world examples and thoughtful
video
The recent surge of luxury watch releases in 2026 showcases a blend of innovative design and timeless craftsmanship, reflecting evolving consumer tastes toward both aesthetic appeal and technological integration. By examining the top three new models, the analysis reveals how manufacturers balance classic motifs with modern materials, catering to collectors
video
A. Lange & Söhne has adopted an exclusive boutique‑only distribution model that departs from the traditional luxury watch retail network. By limiting sales to its own stores, the brand creates a controlled environment where craftsmanship, heritage, and personalized service are emphasized, reinforcing its position as a pinnacle of haute
video
The upgraded Marathon Navigator Watch stands out as a significant development in wearable technology, offering advanced features that appeal to enthusiasts and professionals alike. Its enhanced functionality and sleek design highlight the evolution of timekeeping devices, positioning the watch as a noteworthy contender in the market. By showcasing its capabilities,
podcast
The episode features Pietro from The Limited Edition discussing recent developments in independent watchmaking, including the success of his new London showroom, the launch of the Arnold & Son London Skyline Limited Edition, and a NASA collaboration with Amida. The conversation also highlights emerging talent such as young movement constructors
podcast
The episode explores the controversy surrounding Swatch’s MoonSwatch 1984 application process, questioning its value for enthusiasts, while also examining the pricey Ulysse Nardin Freak X and debating whether its updates justify the higher cost. The hosts discuss the emerging concept of dedicated daytime and nighttime watches, critique this year’
podcast
The episode highlights the best summer‑ready watches released in the first half of 2026, covering a wide price range. Affordable options include colorful and practical models from Kollokium, Baltic, and Seiko, while higher‑priced selections feature pieces from Tudor, Hermès, Grand Seiko, Vacheron Constantin, and Laurent Ferrier. At the
New Watches
Louis Erard has teamed up with Brilliant Earth to launch the brand’s first watch collection, the Solstice Collection, marking a shift from traditional collaborations with independent watchmakers to a partnership with a jewelry company focused on sustainability. The limited‑edition line consists of two models, Summer and Winter, both
Feature
Breguet’s pendule à trois roues was a revolutionary three‑wheel clock devised by Abraham‑Louis Breguet in the late 18th century, aiming to minimize wheel count while preserving precision. Introduced through a sealed envelope to the Académie Royale des Sciences in 1788, the clock featured an eight‑day running
Feature
The conversation with Michael Friedman explores his lifelong fascination with horology, tracing his journey from a psychology class at Clark University to becoming Audemars Pictet’s head of complications and eventually founding his own independent watch brand, Pattern Recognition. His collection reflects personal milestones, featuring pieces such as a rare
review
The Greubel Forsey Balancier 3 Frosted Titanium showcases a convex titanium case measuring 41.5 mm that visually appears smaller due to its curvature, variable‑geometry bezel, and curved sapphire crystal. The watch’s blue dial shifts hue with changing light, while a frosted central bridge created by hand‑applied
review
The refreshed Mido Ocean Star 200 maintains the solid foundation of the original dive watch while introducing subtle yet impactful upgrades. A slightly larger case with a sharper chamfer, a more pronounced crown, and a redesigned bezel improve readability and give the watch a stronger presence on the wrist. The
review
The Ōtsuka Lōtec No. 8 is a distinctive rectangular watch that blends industrial aesthetics with innovative complications. Designed by Jiro Katayama and built on a Miyota 90S5 base, the piece features a raw brushed steel case, a uniquely shaped sapphire crystal, and a jump‑hour hand, retrograde minutes, and a
review
The Marathon CeraShell Navigator pilot’s watch represents the latest evolution of a design that originated in 1986 through a partnership with Kelly Air Force Base. Building on the classic composite‑cased Navigator, the new model introduces a stainless‑steel central case surrounded by a CeraShell outer section made from
video
The video explores the current relevance and value of Tudor watches, providing an in-depth analysis of their market position and investment potential in 2026. It critiques overpriced quartz pieces, highlighting why they may be considered a rip‑off, and offers insight into how collectors can make smarter purchasing decisions.
video
Buying Time Analysis explores the clash between corporate authority and personal expression, illustrating how attempts to silence dissent can unintentionally amplify public scrutiny. The narrative examines the power dynamics at play when a watch company’s CEO seeks to suppress criticism, revealing the broader implications for transparency and accountability within
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The watch collection showcases the extraordinary pieces assembled by Audemars Piguet’s former head of complications, highlighting the pinnacle of haute horology. Each timepiece reflects a blend of technical mastery and artistic vision, offering a rare glimpse into the creative genius behind some of the most complex and sought‑after
Feature
The conversation series “Twelve on Time” explores personal connections to time, creativity, and craftsmanship through a set of twelve questions. Maximilian Büsser, founder of MB&F, reflects on pivotal moments and influences in watchmaking, highlighting the Urwerk UR‑103 as a transformative piece that introduced three‑dimensional kinetic art
New Watches
The Audemars Piguet Royal Oak Self‑winding Flying Tourbillon in “Bleu Nuit, Nuage 50” ceramic presents a striking 41 mm case fully crafted from a deep‑blue ceramic material, including the case, bezel, crown, and integrated bracelet. The watch features a Grande Tapisserie dial in the same hue, accented with
Feature
Sustainability is becoming a core expectation for luxury watch consumers, especially among younger buyers who view it as essential to quality and value. They seek transparent evidence of ethical sourcing, durable craftsmanship, low‑impact packaging, and clear proof of a brand’s environmental commitments, using tools like AI search to
News
Micromilspec has partnered with big‑air world champion kitesurfer Liam Whaley, naming him its brand ambassador. The Norwegian watchmaker highlights the natural fit between Whaley’s precision‑focused approach to kitesurfing and Micromilspec’s dedication to accurate timing instruments. Whaley chose the brand’s Field Test Unit, a stripped‑back
editorial
The collaboration between Citizen and Marvel Studios has resulted in a Spider‑Man themed watch that is being marketed through Watches of Switzerland’s U.S. channels. While the retailer traditionally focuses on high‑end luxury brands, the inclusion of an affordable, comic‑book inspired timepiece reflects a shift toward
News
The secondary market for watches saw a strong performance in the first half of 2026, reaching $10.5 billion, a 37.2 % increase from the same period in 2025. Rolex contributed $4.3 billion of that total, with $385 million generated by certified pre‑owned (CPO) sales—a 101 % rise—
