Feature
Microbrands represent a diverse and growing segment of the watch community, characterized by small-scale operations that often blend traditional craftsmanship with modern production methods. While the term once implied modest size, limited output, and niche funding models, it now encompasses a wide range of price points, design aesthetics, and
video
The video explores the strategic choices a CEO faces when leading a watch brand, emphasizing decisions that shape brand identity, market positioning, and growth. It examines how leadership can balance heritage and innovation to create compelling products that resonate with consumers while navigating competitive pressures. Insights are offered on building
video
The video offers an in‑depth review of the new Omega Speedmaster 38, examining its design, functionality, and overall performance. It highlights key features such as the movement, case dimensions, and aesthetic details, helping viewers understand how the watch stands out within the Speedmaster lineup. By comparing the watch’s
Security concerns, changing retail relationships and extraordinary craftsmanship raise a simple question: how much freedom does your watch give you to enjoy it?
Rolex expands its retail reach, affordable watches challenge familiar assumptions, and a platinum Hermès asks collectors to put a price on individuality.
Audemars Piguet puts its name behind pre-owned trading, independents reveal their mechanics, and auction bidders put confidence to the test.
Zenith moves upmarket, eight Rolexes fail to sell, and collectors ask what luxury is worth when it is time to cash out.
From a multimillion-dollar Patek collection to affordable watches with attitude, today’s issue explores what gives a watch an identity worth owning.
From battlefield Tudors to tomorrow’s independent icons, today’s issue asks what gives a watch a story worth keeping—and a price worth paying.
New Watches
Glashütte Original introduces the Senator Aventurine collection, featuring two time‑only models housed in 18‑karat red‑gold or platinum cases with 40 mm diameters. The watches showcase unique aventurine glass dials—green for the red‑gold version and blue for the platinum version—paired with curved pear‑shaped hands
New Watches
The Sicura Hexa 400 Sea Green revives the vintage‑inspired dive watch lineage with a striking ocean‑hued dial, 40 mm hexagonal stainless‑steel case, and dual‑bezel system for tracking a second time zone. Powered by a Swiss Sellita SW200 automatic movement, it offers a 38‑hour power reserve,
New Watches
The Habring² × SJX Chrono Felix Perpetual “Star” is a limited‑edition collaboration that merges Habring²’s in‑house monopusher chronograph expertise with SJX’s design vision, resulting in a striking stainless‑steel watch featuring a black lacquered dial accented by eight gold‑plated stars, gold‑plated hands, and a gold‑
New Watches
The Norqain Wild ONE Skeleton X‑Lite Turquoise is an ultra‑light sports watch weighing just 45 grams, featuring a carbon composite, titanium and aluminium case that measures 41 mm in diameter and 11.95 mm thick. Its fully skeletonised design reveals the automatic 4K calibre Manufacture movement, offering a
comparisons
The comparison examines the Casio Duro and the Seiko 5 Sports SRPD51 as affordable dive‑watch options, focusing on practicality, design, and ownership experience. The Duro offers a quartz movement, 200‑meter water resistance, a simple black dial, and a rubber strap, emphasizing low cost, reliability, and ease of use.
New Watches
Christopher Ward has refreshed its Sealander line with the new Yalos collection, introducing four textured dial variants—Ice Blue, Salt Pink, Sand White, and Sea Green—each created through a 20‑step stamping and colour‑treatment process. The redesign also features solid central hands, uniform baton hour markers, and the
New Watches
Farer’s Stratton Moonphase line, first introduced in 2023, returns with the Stratton II, a limited‑edition update that refines the watch’s iconic moonphase display. The new edition replaces the original hand‑painted moon with a photorealistic disc created by Swiss specialist AJS Production using laser micro‑etching, multiple
New Watches
Raymond Weil’s Freelancer RW1212 Anthracite Skeleton is a 40 mm stainless‑steel watch that balances sportiness with the elegance of a skeleton dial. The case measures 40 mm in diameter and 10.6 mm in thickness, offering a comfortable yet striking presence on the wrist. It is available with
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The new Christopher Ward Sealander watch is presented as a luxury timepiece that blends sophisticated design with high‑end craftsmanship. Emphasizing its elegant aesthetics, the video highlights the watch’s refined case, intricate dial details, and premium materials that position it prominently within the competitive luxury segment. Beyond its visual
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The £45,000 Omega watch stands out for its extraordinary rarity and masterful craftsmanship, embodying a blend of technical precision and artistic design that appeals to discerning collectors. Its cultural significance is highlighted by the deep appreciation among enthusiasts who view it as a symbol of timeless luxury and horological
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The review showcases the new Seiko 5 Sports Field GMT models, HDB001 and HDB002, highlighting their design, functionality, and performance. It examines how the watches integrate a field‑ready aesthetic with the convenience of a GMT complication, offering a versatile option for both everyday wear and travel. Insights focus on
News
Rolex has released its first public price list for watch servicing, detailing costs that range from $660 for basic modern models such as the DateJust, Explorer, Land‑Dweller, and Oyster Perpetual, up to $8,810 for the most complex vintage pieces like Chronographs and Moonphase watches. The pricing tiers also
podcast
The episode opens with a discussion of A. Lange & Söhne’s new Datograph Perpetual in platinum, highlighting its black dial, diamond baguette indices, and full platinum bracelet. It then moves to the controversial new analogue design from G‑Shock, followed by Nomadic’s first rectangular watch, the Dana 141,
auctions
Marteau & Co.’s first themed auction, The Blueprint, centers on the color blue and showcases a curated selection of independent watchmakers’ creations. Running from October 30 to November 6, 2026, the online event will culminate with a live gathering in Geneva where collectors can follow the results in real
review
The review highlights the Sinn U50 as a compact, versatile dive watch that balances durability with everyday wearability. Introduced in 2020, the U50 features a 41 mm stainless‑steel case, 11.15 mm thickness, and a 500 m water resistance, powered by a reliable Sellita SW300‑1 movement with a
review
The Lesablier Temporis Sauterelle is a jump‑hour watch that blends distinctive stone dials with a robust 904L stainless‑steel case. Designed by founder Akbar Sattah, the 39.5 mm case features a curved back, a 12.1 mm thickness and a 20 mm integrated bracelet with quick‑release endlinks,
review
The Sartory‑Billard SB10 Jumping Hour “Disco Ball” reimagines the traditional watch face by removing the dial and hands, replacing them with floating sapphire discs that create the illusion of suspended numerals, and a massive engine‑turned steel cabochon at the centre. Powered by a modified La Joux‑Perret G100
video
The video discusses the steep 20% commission that Amazon Prime imposes on individuals who sell watches through its platform, highlighting how such a high fee can significantly affect sellers’ profit margins and pricing strategies. By revealing the cost structure, it warns watch sellers to carefully consider the financial impact before
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The video provides an in‑depth analysis of the Watch Time Düsseldorf event, highlighting key insights on audience engagement and effective content strategies. It showcases how brands can leverage watch time metrics to refine their approach, improve viewer retention, and maximize the impact of their videos. Through interviews and practical
Newsletter
Security concerns, changing retail relationships and extraordinary craftsmanship raise a simple question: how much freedom does your watch give you to enjoy it?
comparisons
The comparison pits the Invicta Pro Diver 8926OB against the San Martin SN004 MilSub, both powered by Seiko’s NH35 automatic movement, and evaluates how each watch interprets the classic Submariner aesthetic. The Invicta offers a familiar 40 mm case, mineral crystal, and aluminum bezel at a budget‑friendly price,
podcast
The episode recaps New York Watch Week, highlighting the surge in U.S. demand for luxury timepieces and the record Swiss export value of over CHF 4.3 billion in 2025. Griffin Bartsch and TanTan Wang discuss the event’s major activations—from INDIES.NYC and the FHH Forum to
podcast
The podcast episode features a conversation between aBlogtoWatch founder Ariel Adams and Jason Gallop, the founder of Roldorf & Co., a distinctive watch retailer and service center in Vancouver. Gallop recounts his upbringing in a family of goldsmiths, his training as a watchmaker, and his experience with Rolex before establishing
events
The Milan Watch Art Grand Exhibition showcased Patek Philippe’s 2026 showcase, featuring a mix of new releases, rare handcrafts, and artistic collaborations. Over 31,200 sq ft of space welcomed around 68,000 visitors, offering free public access, QR‑code audio guides, and interactive maps that highlighted pieces such
events
Bangkok Watch Week and Istanbul Watch Festival showcase emerging regional watch events that complement larger international fairs. Bangkok Watch Week, now in its second edition, attracted over 40,000 visitors and featured 45 international brands, a symposium with industry leaders, and the debut of the Fondation Haute Horlogerie Academy Lounge
review
The Hublot Classic Fusion Tributo revives the brand’s original 1980 design while introducing modern updates, such as a larger 38 mm case, a stepped construction, and a new automatic HUB1711 movement with a 60‑hour power reserve. Crafted in yellow gold and white gold versions, the watch combines the
review
The Pulsar Adventurer 7T62‑X084 is a rugged tool watch introduced around 2005, featuring a large 43 mm case that expands to nearly 48 mm with an eyelet bump‑out, 22 mm lug width, and a distinctive flip‑top magnifying lens. It houses the reliable 7T62 movement, offering a calendar,
New Watches
The Vacheron Constantin Métiers d’Art “The Legend of the Chinese Zodiac – Year of the Goat” celebrates the upcoming Lunar New Year 2027, which marks the eighth animal of the Chinese zodiac. Limited to 25 pieces in 18‑karat pink gold and 950 platinum, the 40 mm cases feature a
New Watches
The Lebond Norman Foster watch showcases a seamless integration of case and strap, reflecting architect Norman Foster’s vision of continuous form. Crafted in titanium with a 38.5 mm case that widens to 40 mm at the strap, the timepiece features a domed sapphire crystal, 50 m water resistance,
New Watches
The new CIGA Design Time Cipher Gold combines a black case with gold‑tone visible mechanics, offering a striking contrast that highlights its wandering‑hour complication. Built on a modified Miyota 9015 (CD‑08) movement, the automatic watch features a 24‑jewel, 28,800 vph caliber with a 40‑hour
New Watches
The Swedish brand E.C. Andersson introduces the Cpt, a dress‑watch‑inspired piece that blends nautical cues with mid‑century styling while retaining the brand’s distinctive dial texture and abstract indices. Housed in a compact 36.5 mm case that is 8.5 mm thick, the watch offers
New Watches
The Girard‑Perregaux Laureato Fifty Three Gold Bridges returns to the permanent collection as a refined evolution of the original Laureato line. Housed in a 41 mm stainless‑steel case with a white‑gold octagonal bezel, the watch features a striking open‑worked dial accented by rose‑gold hour markers,
New Watches
Keris has transformed the essential balance wheel of a watch into a striking kinetic sculpture called The Oscillator, measuring 27 cm in height with a 21 cm diameter wheel. The piece showcases multiple finishes—micro‑bead blasting, brushed, and polished—and features a polymer jewel with shock protection, highlighting the
Feature
The Collectibles VII exhibition in Hong Kong showcased sixteen Jaeger‑LeCoultre pieces from the Duoplan, Reverso, Memovox families and a “Precision” category, highlighting restored mid‑20th‑century vintage watches alongside modern reinterpretations. The event celebrated the brand’s vintage program, launched in 2023 for its 190th anniversary, and offered each
Feature
The piece explores the art and history of vitreous enamel, detailing its origins, techniques, and applications in decorative objects and watchmaking. It explains how enamel is created from powdered glass mixed with water, applied to metal surfaces, and fired in a kiln to produce a durable, glossy coating. Historical references
Feature
The narrative follows a journey to Svalbard where the IWC Perpetual Calendar 42 is tested in the extreme Arctic environment. Riding ATVs across the gravel roads of Longyearbyen, the watch proves its durability and wearability, handling mud, vibrations, and sub‑zero temperatures while providing essential timekeeping amid polar bear guards
Feature
The inaugural Vacheron Constantin Concours d’Élégance Horlogère, organized with Phillips, will showcase 34 finalist watches selected from more than 550 submissions spanning the period from 1755 to 1999. The competition, inspired by automotive concours events, aims to highlight exceptional timepieces for their engineering, design, rarity and historical significance, and
News
Luxury‑goods robberies in London’s West End now total about £1 million ($1.3 million) each month, prompting owners to sell rather than wear high‑end watches, jewellery and bags. Crime‑policy adviser Lucy Whing notes a 2 % drop in shop‑lifting offences, yet fear of theft remains high,
video
The upcoming changes in the Rolex aftermarket gaming scene signal a pivotal shift for collectors, introducing new dynamics that could significantly affect market values and trading strategies. This analysis highlights how the upcoming adjustments may create both challenges and opportunities, reshaping the way enthusiasts engage with Rolex AD games. Anticipated
New Watches
A TRIBUTE TO AN EXCEPTIONAL CHAMPION Some watches are born out of a need, others from a meeting. The BR-05 Chrono Snow Rocket was born from a mutual admiration between Bell & Ross and Simon Billy, French speed skiing champion and a great admirer of the Maison. Long before
comparisons
The guide showcases a curated selection of high‑end independent watches priced above £10,000 released in 2026, highlighting their unique complications, materials, and limited production runs. Each piece is described with details on case dimensions, movement specifications, power reserves, functions such as perpetual calendars, tourbillons, dual time zones, and
News
Bucherer, the Rolex‑owned jeweler, will assume control of Ben Bridge’s sole Rolex boutique in Honolulu at the start of 2027, expanding its presence in Hawaii to four Rolex doors. The transition follows Ben Bridge’s reduction from 22 Rolex locations in 2019 to ten today and will see
Feature
Breitling is partnering with the Dallas Cowboys and their globally recognized cheerleading squad, leveraging the team’s massive social media following and Netflix‑driven fame. The collaboration makes Breitling the official timepiece provider for both the Cowboys and the cheerleaders, extending its existing NFL partnership and capitalizing on the brand’
video
The video explores the intricate art of watch dial creation at Atelier Guilloché in Switzerland, highlighting Calina Shevlin’s exceptional craftsmanship. It showcases the meticulous techniques used to produce haute horology pieces, emphasizing the blend of traditional guilloché methods with contemporary design sensibilities. Through detailed visuals and commentary, the presentation
Feature
The 1927 Audemars Piguet triple calendar wristwatch in platinum is a rare example of early complicated horology, produced in a limited series of fewer than 50 pieces between 1924 and 1954. Crafted with a rectangular form case, it features a triple calendar, moon phase, and Breguet numerals, all powered by
New Watches
Grand Seiko’s limited‑edition Elegance Collection Spring Drive GS9 Club SBGY045 combines the brand’s renowned 9R31 manual‑wind movement with a striking minatonezu dial, a blue‑green gray hue inspired by historic Japanese color palettes. Housed in a 38.5 mm 316L stainless‑steel case finished with Zaratsu
