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Richard Mille’s rise to prominence over the past 25 years stems from the founder’s relentless pursuit of innovation, technical excellence, and bold design. By leveraging advanced materials such as carbon nanofibre, titanium, and proprietary alloys, the brand created ultra‑light, high‑performance watches that broke traditional horological conventions.
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The piece reflects on how personal taste, sentiment, and technical excellence shape the notion of a “best watch.” It contrasts various prized timepieces—from Rolex and Audemars Piguet to Breguet—highlighting design details, movement finishing, and emotional connections, while emphasizing that the watch which receives the most wrist time and
video
The video features Hublot founder Carlo Crocco discussing the brand’s heritage and the introduction of the new Classic Fusion Tributo. He explains how the original Hublot’s legacy influences the design and craftsmanship of the latest timepiece, highlighting key elements that define the brand’s identity. Crocco also delves
Biver lowers the velvet rope, Hublot revisits its identity, and a rare De Bethune asks what collectors will pay for a watch with a mind of its own.
Hublot revisits its roots, Rolex monetizes reassurance, and collectors ask the question every watch brand must answer: what makes this worth the money?
Private clubs, extraordinary mechanics, and cautious bidders: the watch world is selling belonging while collectors reconsider the price of admission.
Spectacular new watches, cautious auction bidders, and the widening distance between getting attention and getting paid.
From minimalist dials to Bovet’s globe-spanning mechanics, today’s watches make very different arguments for your attention.
Affordable favorites, overlooked classics, and a white-gold Rolex ask the same question: What makes a watch worth owning?
Feature
Power reserve indicators reveal how much running time remains in a mechanical watch after it has been fully wound, helping wearers avoid unexpected stops. Historically used in precision timepieces such as marine chronometers and railroad watches, the feature became popular with Jaeger‑LeCoultre’s Powermatic in 1948, which introduced a
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Rexhep Rexhepi, born in Kosovo in 1987, moved to Switzerland as a teenager and entered an apprenticeship at Patek Philippe at age 14. After completing his training, he gained experience at BNB Concept, where he led a team of fifteen watchmakers, and later at F.P. Journe, absorbing the skills
video
Buying time is a critical factor for luxury brands, and this story illustrates how misreading market dynamics can lead to costly mistakes. The video examines the consequences of a poorly timed bet by a premium watchmaker, highlighting the ripple effects on brand perception and financial performance when consumer demand shifts
events
The centenary exhibition “George Daniels 100: The Genesis of Artisanal Watchmaking” brings together two of the most significant pocket watches by British horologist George Daniels—Space Traveller I and Space Traveller II—for the first time. Hosted in Singapore during IAMWATCH 2026 from November 12‑15, the show displays 22
News
WatchTime New York attracted a record 3,000 attendees during its 11th edition, held at Gotham Hall in Midtown Manhattan from October 16-18. The three‑day event featured 48 watch brands, including nine newcomers such as Jacob & Co., Kollokium, and Gérald Genta, and showcased new releases from established
editorial
Bennahmias, former Audemars Piguet CEO, has been hired as a consultant by Hublot to address the brand’s sharp decline in turnover and watch output. Recent figures show Hublot’s global revenue falling 38% from CHF 744 million in 2022 to CHF 460 million last year, while production dropped from
Feature
The Maltese cross mechanism is a simple yet versatile component used in watchmaking to control the motion of mainsprings and drive intermittent functions. Originally created to limit a mainspring’s range, it provides a stepped 1‑to‑any transmission ratio, advancing one tooth per full driver revolution and locking between
review
The new Louis Vuitton Monterey returns to the regular collection in glossy black and green ceramic, featuring a 37 mm pebble‑shaped case with an 11 mm profile and an in‑house automatic LFT MA01.02 movement. The ceramic case is crafted from powdered zirconium oxide, compressed, machined, baked at
Newsletter
Biver lowers the velvet rope, Hublot revisits its identity, and a rare De Bethune asks what collectors will pay for a watch with a mind of its own.
review
The IWC Ingenieur 50th Anniversary collection revives the classic Ingenieur SL with two limited‑edition models, the Automatic 40 and Automatic 35. Both watches feature a silver‑plated dial marked with the number “50” to celebrate the milestone, a brushed vertical texture, and a sleek integrated bracelet. The 40 mm
comparisons
Formex and Nodus both offer titanium field watches that break away from traditional military styling, but they do so in distinct ways. Formex’s Field Automatic pairs a Swiss Sellita SW200‑1 movement with an industrial‑looking dial, a single‑piece nylon strap featuring a Velcro‑based adjustment system, and
events
The inaugural Istanbul Watch Festival took place on October 10‑11, 2026 in Istanbul’s Terminal Kadıköy, drawing over 7,500 visitors and showcasing more than 20 brands from eight countries. The event celebrated the 30th anniversary of the Turkish brand Quantum, highlighting its global reach and value‑driven philosophy,
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The piece showcases seven standout watches spotted on celebrities throughout the week, highlighting pieces from Cartier, Chopard, Tudor, Audemars Piguet, Blancpain, Hublot and other luxury brands. Each watch is described with details about its design, release background, distinctive features such as materials, complications, and price points, ranging from a modest
Feature
Carlo Crocco founded Hublot in 1980 with the revolutionary idea of fusing seemingly incompatible materials, most famously pairing precious gold with a rubber strap. This bold concept challenged traditional watchmaking norms and quickly attracted royal patrons such as the kings of Greece, Spain, Sweden, and the Monaco family, as well
comparisons
The piece pits the updated Tudor Royal against the vintage Rolex Oysterquartz Datejust, exploring how the modern Tudor draws design inspiration from the classic quartz watch while offering contemporary comfort, versatility, and a more affordable price point. It highlights the Royal’s refreshed 36 mm case, simplified dials, and a
review
The Orient Flusso is an affordable integrated‑bracelet sports watch that blends vintage inspirations from the 1970s Super King series with a modern, restrained design. Featuring a 39 mm brushed‑and‑polished stainless‑steel case, sapphire crystal, and a thin 10.9 mm profile, the watch offers a seamless transition
video
Buying Time Analysis explores the significance of thoughtful consumer decisions by reflecting on disappointing watch purchases. It shares personal experiences with specific models that failed to meet expectations, highlighting factors such as durability, design flaws, and misaligned marketing promises. The narrative offers practical lessons for viewers, emphasizing the importance of
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The video provides a detailed analysis of the Rolex Datejust, addressing common misconceptions and clarifying the watch’s features, design, and value proposition. By examining the model’s history, functionality, and market positioning, it equips viewers with the knowledge needed to make informed purchasing decisions and avoid common pitfalls. Through
video
The video delivers the most recent updates on Omega’s activities, offering viewers timely insight into the organization’s current developments. It highlights key initiatives and moves that Omega is undertaking, helping the audience stay informed about its progress. Through clear analysis and concise commentary, the presentation breaks down complex
video
The video showcases six of the most innovative and unexpected watch designs emerging in 2026, highlighting how contemporary creativity is reshaping the horology landscape. Each featured timepiece pushes conventional boundaries, offering fresh aesthetics, novel materials, and groundbreaking functionalities that capture the imagination of collectors and industry insiders alike. By examining
video
The video captures a pivotal discussion in Milan with Nicholas Foulkes, John Reardon, and Max Bernardini, offering unique insights into the collectible market. Their conversation delves into current trends, valuation challenges, and emerging opportunities that are essential for both enthusiasts and professionals. By examining real‑world examples and sharing expert
video
The video explores why many watch enthusiasts reject certain brands, examining underlying market preferences and the perception of those brands within the community. It delves into factors such as brand heritage, design philosophy, and perceived authenticity that influence collectors' opinions. By highlighting specific examples, the analysis reveals how brand
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The video examines Rolex’s aggressive approach to eliminating unauthorized grey market sales, emphasizing how the brand is protecting its reputation and reshaping the luxury watch distribution landscape. It highlights the strategic measures taken to curb grey dealers, reinforcing the company’s commitment to maintaining brand integrity and direct consumer
video
The video explores the Windup Watch Fair in New York City, focusing on the exclusive showcases of Brew, KUOE, and Bremont timepieces. It offers detailed reviews of each brand’s latest models, highlighting design features, mechanical innovations, and the overall appeal to watch enthusiasts. Through on‑site footage and commentary,
Feature
Chinese watchmaking began late, with the first domestic wristwatch appearing in 1955, but quickly expanded to become the world’s largest exporter, now accounting for over 30% of global production. Early efforts relied on reverse‑engineered Swiss movements such as the WuXing and Shanghai A581, and government‑driven consolidation in
review
The review explores the evolution of Hublot’s iconic Big Bang line, tracing its origins from the brand’s early days through Jean‑Claude Biver’s transformative leadership and the subsequent LVMH acquisition. It highlights how Biver’s “art of fusion” modular approach revitalized the collection, introducing in‑house UNICO
comparisons
The comparison evaluates the Seiko Turtle and the Bulova Caravelle Sea Hunter as affordable automatic dive watches, focusing on design, dimensions, movement, build quality, and value. The Turtle is praised for its iconic cushion-shaped case, comfortable wear despite its size, reliable 4R36 movement, strong legibility, and robust Lumibrite lume,
video
The piece explores the prominence of French racing watches, highlighting iconic brands such as Yema, Reservoir, and Depancel. It examines how these timepieces have shaped watchmaking culture by combining precision engineering with distinctive design, reflecting the heritage and innovation of French horology. Through detailed descriptions and visual references, the story
review
The review explores Century’s limited‑edition “Mastersphere” watches, which revive the brand’s historic Vacuum Chronometer technology from the 1960s and 1970s. Three steel models—each limited to 88 pieces—feature a vacuum‑sealed case that protects the mechanical movement, reduces air resistance, and enhances accuracy and power reserve.
review
The Kiwame Tokyo Kubo Sakura combines classic watch proportions with a delicate pink lacquer dial that reveals a hidden cherry‑blossom motif under certain lighting. Housed in a 37 mm stainless‑steel case with a 10.7 mm thickness, the watch features brushed and polished surfaces, a domed sapphire crystal,
Feature
Traveling with a single versatile watch simplifies logistics, reduces decision fatigue, and minimizes the risk of loss or damage. A water‑resistant piece that can handle everything from museum visits to unexpected swims eliminates the need to match a watch to each occasion, allowing the traveler to focus on the
Feature
Doxa’s dive watches combine iconic design elements—such as chunky cushion cases, bright orange dials, and beads‑of‑rice bracelets—with genuine underwater functionality, creating tools that are both visually distinctive and technically reliable. The brand maintains its heritage while expanding the lineup to include slimmer skin divers, vintage‑
New Watches
The new Nivada Grenchen Chronoking Black Amber blends vibrant 1970s-inspired design with modern reliability. Housed in a 38 mm stainless‑steel case, it features a warm matte black dial accented by gold‑toned sub‑dials, a colorful chronograph seconds hand, and fauxtina lume that highlights the orange and gold
comparisons
The comparison examines whether Seiko’s Marinemaster can truly rival Rolex’s iconic Submariner as a high‑end dive watch. It evaluates both pieces on build quality, movement performance, dial and bracelet design, water resistance, lume, and overall wearability. The Submariner is praised for its refined proportions, reliable in‑house
auctions
The piece highlights several notable vintage watches featured in an upcoming auction, emphasizing their historical significance, design details, and estimated values. It begins with a Breguet triple‑date chronograph from Emmanuel Breguet’s collection, noting its provenance and an auction estimate of €80,000‑160,000, then moves to a
New Watches
The Bell & Ross BR‑03 Space Mission watch reimagines time‑telling with a transparent rotating disc that displays Earth and the Moon, using the Moon to mark the hours, while a spacecraft‑inspired element travels around the dial to indicate minutes. This innovative design creates a miniature space scene
New Watches
The Oris ProPilot Calibre 111 returns after more than a decade, reviving the brand’s distinctive hand‑wound movement with a 10‑day power reserve. The new version keeps the core architecture of the original 2015 model while reducing the case diameter to 43 mm and the thickness to 13.
video
The video follows a spontaneous adventure in New York City, beginning with a hunt for a luxury watch that quickly turns into an unexpected immersion in Chinatown. While exploring the bustling streets, the journey showcases the vibrant culture, street food, and local atmosphere, highlighting how unplanned detours can enrich a
video
The video examines Zenith’s reinterpretation of classic Rolex aesthetics through the Chronomaster Sport Solo, highlighting how the brand blends traditional design cues with contemporary innovation. It explores the watch’s distinctive features, such as its modern case proportions, updated dial layout, and the integration of cutting‑edge movement technology,
Feature
The “Swiss Made” label guarantees that at least 60 % of a watch’s manufacturing costs are incurred in Switzerland, covering the movement, assembly, development, and final quality control. While a Swiss movement, case, and inspection must occur on Swiss soil, the law allows up to 40 % of costs to come
New Watches
Ressence introduces the TYPE 10 DN, its first oil‑filled watch powered by a proprietary movement. The 41.5 mm case is crafted from polished Grade 5 titanium with a dark‑blue DLC coating, and features a seamless oil‑filled dial that appears to rise into the sapphire crystal. The
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Japanese watches are praised for delivering exceptional value and innovative features that challenge the long‑standing dominance of Swiss brands. Their designs often incorporate cutting‑edge technology, reliable movements, and a wide range of price points, making high‑quality timepieces accessible to a broader audience. By emphasizing practicality, durability, and
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A new collection of playing cards draws inspiration from vintage watches, offering 52 unique designs that showcase a wide range of timepieces, from Doxas and Tudors to Cartiers and Pateks. Created through a collaboration between Analog:Shift, James Lamdin, and Éditions de la Tour, the decks feature hand‑drawn and
New Watches
Formex introduces the new Essence Ceramica Dark Matter Redshift, a 41 mm black zirconium‑oxide ceramic sports watch inspired by motorsport. The case features a sandblasted finish with diamond‑polished bevels, a patented Case Suspension System with a titanium movement container, and a screw‑down crown, while the solid Muonionalusta
New Watches
The Marathon 41mm Titanium GSAR introduces the brand’s first permanent production watch with a Grade 5 titanium case, offering a 30 % weight reduction compared with its steel counterpart while maintaining the rugged durability required for military tool watches. Measuring 41 mm in diameter and 13.5 mm thick, the
New Watches
The new Frederique Constant Classic Perpetual Calendar Manufacture introduces a striking burgundy dial, featuring a sun‑ray brushed finish and circularly engraved perpetual calendar sub‑dials for days, months, leap years and date. Housed in a 40 mm stainless‑steel case with a 12 mm thickness, the watch offers 50
