video
The story examines how even prominent critics can miss important insights, prompting a reassessment of widely held opinions. By highlighting overlooked perspectives, it encourages viewers to remain open‑minded and consider alternative viewpoints. Through this analysis, the narrative underscores the value of questioning established judgments and staying receptive to new
News
Timeluxe opened its first Miami showroom in December 2025 within the Miami WorldCenter, occupying 4,893 sq ft and featuring Omega and Breitling as anchor brands alongside a curated mix of Longines, TAG Heuer, Tissot, Hamilton, Rado, Montblanc, John Hardy, and Fope. Founded by the family behind Kay’s Fine
News
Casio’s timepiece division reported a near‑20% increase in global sales, reaching ¥74.5 billion ($472 million) in FY27 Q1, while operating profit more than tripled to ¥12.8 billion ($81 million). Timepiece sales alone rose 29%, generating ¥51 billion ($323 million) with an operating margin of 23.1%
The piece highlights a selection of lesser‑known Rolex references that appeal to true enthusiasts, emphasizing the subtle qualities and historical nuances that set these models apart from the brand’s more recognizable pieces. It examines the Sea‑Dweller 16600, Datejust 1601, Explorer II 16570, Turn‑O‑Graph 116264, and
The piece explores how watch collectors can identify unknown timepieces by examining photographs, using the example of singer Elliott Smith’s wristwatch. By analyzing three images—showing a stainless‑steel case, a dark strap, and details of the dial—the author deduces the watch’s characteristics: a brushed steel case,
H. Moser & Cie’s modern resurgence stems from two distinct revivals that transformed a dormant historic name into a genuine independent luxury watchmaker. After founder Heinrich Moser’s original venture folded, the brand was re‑established in 2002 by investors who rebuilt production in Schaffhausen, followed by a 2012
The conversation series “Twelve on Time” explores personal connections to time, creativity, and craftsmanship through a set of twelve questions. Maximilian Büsser, founder of MB&F, reflects on pivotal moments and influences in watchmaking, highlighting the Urwerk UR‑103 as a transformative piece that introduced three‑dimensional kinetic art
The Smiths dash clock, a compact and precise instrument from the early 20th century, played a crucial role in pioneering aviation by providing reliable timekeeping for navigation, fuel management, and engine monitoring. Donated to Auckland’s Museum of Transport and Technology, the clock once accompanied Jean Batten on her record‑
Water resistance ratings for watches indicate how well a timepiece can withstand exposure to moisture and pressure, but they are not absolute guarantees. Lower ratings, such as 10–20 meters, primarily protect against rain, hand‑washing, and splashes, while mid‑range ratings around 50 meters allow for casual swimming and
New Watches
ProTek’s new Series 4000 Aggressor Carbon Composite 45 mm Dive watch expands the brand’s rugged field‑watch lineup with a larger, 14.65 mm‑thick case built from lightweight carbon composite, delivering a substantial 45 mm diameter while weighing only 82 g. Designed for military durability, it features
comparisons
The piece explores the current state of Seiko’s Prospex dive‑watch collection, tracing its evolution from classic models such as the Samurai, Turtle, and Sumo to newer, higher‑priced editions like the Marinemaster series. It highlights how entry‑level options start around €550, mid‑tier pieces range from €1,
podcast
The episode explores the latest watch releases for the summer season, featuring Chronoswiss’s new Stone Collection with Jasper and Serpentine dials, TAG Heuer’s collaboration with Bamford and Team Ikuzawa, and Seiko’s European‑exclusive Prospex inspired by Austria’s Lake Hallstatt. It also highlights Hamilton’s vibrant Ventura
podcast
The episode explores the idea of selecting a single decade to wear watches from, examining how each period’s design, movements, and innovations influence the appeal of its timepieces. Listeners hear a discussion about the mechanical experimentation of the 1960s and 1970s, the impact of the quartz crisis, and the
Feature
The piece highlights the growing enthusiasm among watch collectors for independent microbrands, presenting nine standout makers that have captured attention through innovative designs, unique materials, and limited‑edition releases. Brands such as Anoma, Atelier Wen, and Berneron showcase bold aesthetics and handcrafted details, while newcomers like Dennison and Ming blend
Feature
The book offers an in‑depth look at 111 Universal Genève chronographs, presenting detailed photographs, specifications, and historical context for each piece. It also weaves the personal journey of Luca Mignini, a seasoned watch collector whose career in consumer goods and academia informed his global collecting experiences across Italy, Shanghai,
review
The Girard‑Perregaux Laureato Fifty with an 18K rose‑gold dial combines elegant design and high‑end watchmaking. Its 39 mm stainless‑steel case houses the in‑house GP4800 automatic movement, featuring a 28,800 vph frequency, a 55‑hour power reserve, and a rose‑gold rotor, while the sapphire
New Watches
Seiko marks its 145th anniversary by unveiling the Edo Purple collection, a limited‑edition series that celebrates the brand’s heritage and the historic color of Tokyo’s former name, Edo. The lineup features three new models—the Prospex Alpinist HBC006, the Presage Cocktail Time GMT HCB006, and the Seiko
New Watches
Favre Leuba’s Deep Raider Day Date has been re‑introduced in striking two‑tone versions that combine a steel case with yellow‑gold PVD accents. The 40 mm model retains the robust 300 m water‑resistance of its tool‑watch heritage while adding everyday practicality through a day‑date
review
The UNIMATIC Modello Uno UT1‑IPN is a limited‑edition tool watch created for the 2026 swimming‑pool collection, with only 99 pieces produced. It features a 41.5 mm sandblasted steel case, 300 m water resistance, a rotating bezel with a deep‑blue insert, and solid‑lume hour markers.
Feature
The first half of 2026 shows Swiss watch exports holding steady at CHF 12.8 billion, a slight 0.7 % dip from the same period last year, while wristwatch sales remain virtually unchanged. The United States appears weaker with a 14.8 % decline compared to the previous year, yet when
New Watches
The Timex Retroware Digital offers a playful, affordable take on mid‑80s digital sport watches, priced at $149. It combines a bold, curved‑numeral display with modern features such as a chronograph, alarm, timer, full calendar, and Indiglo backlight, all housed in a lightweight 46 mm resin case. Available in
Feature
The conversation series “Twelve on Time” invites prominent figures from the watch industry to discuss their personal relationships with time, creativity, and craftsmanship through twelve questions. Karl‑Friedrich Scheufele, Co‑President of Chopard, shares insights about influential watches, valued qualities such as timeless design and precision, and his favorite complication,
Feature
The piece offers an immersive look at the 2026 Silverstone British Grand Prix, highlighting the atmosphere of the trackside paddock and the pervasive presence of TAG Heuer watches among teams, drivers, and spectators. It describes a walk through the Red Bull garage, conversations with fans, and the historic significance of
New Watches
Trafford Watch Co. has launched its first permanent Core Collection, featuring the Daytripper – Core and Touring GMT – Core models. Both watches share a 39 mm hardened 316L stainless steel case, sapphire crystals, 100 metre water resistance, and the Miyota 9075 automatic movement with a 42‑hour power reserve. The Daytripper
podcast
The episode features Collective Horology co‑founder and CEO Asher Rapkin discussing the legal battle his company waged against President Trump’s tariffs on imported watches. Joined by Liberty Justice Center chairman and CEO Sara Albrecht, they explain how the Supreme Court ruled the President lacked authority to impose the
review
The Urwerk UR‑100V Lightspeed Ceramic reimagines the popular UR‑100 series with a groundbreaking composite case that blends ceramic, glass, and carbon fibers within a white polymer matrix, delivering both the scratch resistance of ceramic and enhanced impact durability. Measuring 43 mm wide, 51.7 mm long and 14.
New Watches
The G‑SHOCK x Kanoa Igarashi G‑LIDE GBX‑H5600KI blends sustainable bio‑based resin with advanced health‑tracking features, offering shock resistance, solar charging, Bluetooth connectivity, and a suite of sensors for heart rate, blood oxygen, sleep, and tide data. Inspired by the Portuguese cliffs and Igarashi’s surfing
video
The video examines how luxury brands construct compelling narratives that shape consumer perception and drive sales, revealing the psychological tactics behind high‑end marketing. By dissecting the storytelling techniques used by luxury companies, it highlights the ways in which brand imagery and messaging are deliberately designed to create desire and
video
The story examines the cultural impact of Ronny J's extravagant $300,000 watch purchase, highlighting how such high‑profile spending can shape trends and spark discussion among watch enthusiasts. By showcasing a single, lavish acquisition, it underscores the broader fascination with luxury timepieces and the status they confer
comparisons
The comparison explores two affordable field watches priced around $45, both powered by the Miyota 2035 quartz movement. One model emphasizes measurable specifications such as sapphire crystal and 100 meters of water resistance, while the other focuses on proportions, dial execution, and a vintage-inspired aesthetic. Despite sharing the same
comparisons
The piece highlights a selection of lesser‑known Rolex references that appeal to true enthusiasts, emphasizing the subtle qualities and historical nuances that set these models apart from the brand’s more recognizable pieces. It examines the Sea‑Dweller 16600, Datejust 1601, Explorer II 16570, Turn‑O‑Graph 116264, and
The piece explores how watch collectors can identify unknown timepieces by examining photographs, using the example of singer Elliott Smith’s wristwatch. By analyzing three images—showing a stainless‑steel case, a dark strap, and details of the dial—the author deduces the watch’s characteristics: a brushed steel case,
News
Rolex remains the dominant brand on the secondary watch market, accounting for 41% of total transaction value in the first half of 2026. However, its share of sales on Chrono24 has fallen sharply, dropping from over 44% in 2022 to just 30% now, the lowest level in seven years. The
News
The American watch market is poised for significant growth, with primary and secondary sales projected to rise from $20 billion to over $30 billion in the coming years. Swiss watch exports to the United States have more than doubled since 2017, and retail sales through authorized channels reached $10.1
News
A new independent platform called The British Bench has launched to bring clarity to the ambiguous term “British‑made” in watchmaking. By developing a five‑tier provenance framework, it aims to document where watches are designed, manufactured, assembled, regulated and tested, distinguishing between full domestic production and more limited British
comparisons
The guide showcases a curated selection of dive watches released in 2026, ranging from affordable options under £1,000 to high‑end pieces exceeding £10,000. It highlights entry‑level models such as the Quantum Barracuda and Citizen Tsuyosa Shore Timeslip, emphasizing their water resistance, movements, and design features, while
events
The Seiko Power Design Project 2026 exhibition showcases a series of concept watches created by Seiko’s designers, emphasizing creative freedom and experimental craftsmanship. Held at Japan House London from 27 August to 15 September, the free‑admission show presents non‑production pieces such as the Machining Marks watch, which
review
Beaucroft’s new Arc watch refines the brand’s Seeker model with subtle yet impactful updates, including a slightly larger 38 mm case, polished lug edges, and a broader 20 mm strap width that enhances wrist presence while retaining the original lug-to-lug measurement. The Arc introduces practical improvements
Feature
The discovery of a Longines boxing timer emerged from a comment on a previous article about Gallet timers, leading to a conversation with a collector named Dany. The timer, inherited from Dany’s father who coached boxing in the 1970s, arrived with a club pennant, pins, and a remote release
New Watches
The Norqain Freedom GMT Enjoy Life “Holiday” Limited Edition celebrates travel and summer vibes with a pastel‑colored matte dial that features a world map filled with playful icons representing landmarks, wildlife, cuisine and cultures. Built on the Freedom GMT platform, the watch houses the exclusive NN20/2 movement by
review
The BA111OD Chapter 7 Skeleton stands out as a rare blend of open‑worked and skeletonized design, offering full‑frontal exposure of its Swiss‑made Soprod P024‑SQ automatic movement within a sleek 40 mm stainless‑steel case. Its integrated H‑bracelet provides a sporty yet refined aesthetic, while the
review
The CronusArt Spring Daydream Central Tourbillon is a limited‑edition watch that blends pop‑art provocation with mechanical sophistication. Housed in a 43 mm titanium case, the timepiece features a unique donut‑shaped dial where hours and minutes are displayed on concentric discs, while a central tourbillon spins at the
New Watches
The Bulova Shelby Racer Chronograph celebrates the iconic Shelby Daytona Coupé with a mirror‑polished steel case, automotive‑inspired dial, and distinctive racing‑stripe detailing. Measuring 40.5 mm, it features a high‑frequency Precisionist quartz movement (NP20) operating at 262 kHz, delivering smooth sweeping seconds and exceptional accuracy, while
New Watches
The Grøne Oldenzaal Horologium is a hand‑wound, 39 mm stainless‑steel dress watch released by the Grönefeld brothers under their new brand Grøne Oldenzaal. It features a polished concave bezel, brushed flanks, stepped lugs, and a conical crown, with two version options: a Quirky model with Dutch orange and
video
The video examines how watches that appear impressive in advertisements or online can feel disappointing when examined in person. By showcasing various timepieces, it highlights the gap between perceived luxury and actual quality, emphasizing the importance of hands‑on evaluation before making a purchase. Through detailed visual analysis, the content
News
The discontinued Rolex GMT Master II Pepsi (reference 126710BLRO) has seen its auction prices drop by about 15% since peaking in April, while dealer prices have only slightly retreated from a high of $29,000 to around $28,000, with recent auction sales closer to $24,000. Despite the decline,
Feature
H. Moser & Cie’s modern resurgence stems from two distinct revivals that transformed a dormant historic name into a genuine independent luxury watchmaker. After founder Heinrich Moser’s original venture folded, the brand was re‑established in 2002 by investors who rebuilt production in Schaffhausen, followed by a 2012
Feature
The surge of stone and mother‑of‑pearl dials in watches has moved from a niche novelty to an overwhelming trend, flooding the market across all price ranges. While the materials themselves can be beautiful, the excessive use has diluted their impact, turning what once signaled creativity into a commonplace,
review
The Urban Jürgensen UJ‑2 is a time‑only watch that combines a small‑seconds display with a power‑reserve indicator, housed in a discreet 39 mm platinum or 5N rose‑gold case. Its design reflects the influence of Kari Voutilainen while retaining the brand’s historic teardrop lug shape,
review
The Omega Speedmaster Calibre 321 has been owned for six years, offering a distinctive steel version of the iconic chronograph with a galvanized dial, flat‑link bracelet, and a movement that returned to modern Omega after decades. Compared with the regular Moonwatch, it receives more wrist time despite being slightly
comparisons
Seiko and Citizen offer distinct approaches to dive watches, catering to different types of owners. Seiko’s lineup, including the Turtle, Samurai, 5KX, and Sumo, emphasizes heritage, visual variety, and emotional connection, with each model featuring unique case designs, dial styles, and automatic movements that encourage personal attachment and frequent
events
Glashütte Original transformed the NYC Discovery Studio into an immersive showcase of true German watchmaking, offering guests an exclusive look at the brand’s extensive catalogue. Attendees explored a range of pieces, from classic three‑handers and moonphase watches to sophisticated chronographs and tourbillons, and had the opportunity to purchase
podcast
The episode features a conversation with Nick from DC Vintage Watches and Matt from the Spirit of Time podcast, exploring a wide range of vintage timepieces. Nick showcases his personal collection, highlighting unique case backs, custom engravings, and double‑branded dials, while Matt contributes his perspective and a borrowed Rolex
New Watches
The Seiko 5 Sports x Honda Motocompo HDB010 is a limited‑edition watch created to mark the 45th anniversary of Honda’s iconic compact scooter. It combines Seiko’s 36.4 mm stainless‑steel case with a matte‑yellow dial that echoes the Motocompo’s design, featuring black embossed numerals,
review
Laps’ Arche watch merges architectural inspiration with contemporary watchmaking, featuring a 37.5mm round case that resembles a bridge through its vertically brushed lugs and stepped bezel. The asymmetric dial offers three‑dimensional brick hour markers, a diamond‑shaped date window at 4 o’clock, and anamorphic hands, all finished
