News
Hublot’s first Chicago boutique opened on August 18 in the Fulton Market District, marking the brand’s sixteenth U.S. location and twentieth across North America. Operated by Geneva Seal, the 844‑square‑foot space showcases the full range of Hublot collections—including Big Bang, Spirit of Big Bang,
Feature
Inverted movements have become a prominent trend in modern watchmaking, offering a striking visual of the movement’s inner workings by exposing the barrel, gear train, and escapement on the wrist. This format, initially adapted from conventional calibers such as the Voutilainen 28TI, has evolved into purpose‑built designs that
New Watches
The Longines Master Collection Chrono Monopusher blends 1930s charm with modern watchmaking, offering a manually wound monopusher chronograph housed in a 41 mm steel case. Its dial, available in light blue or silver opaline, features a vintage‑inspired pulsometer scale, guilloche pattern, and rose‑gold‑plated hands on the silver
Inverted movements have become a prominent trend in modern watchmaking, offering a striking visual of the movement’s inner workings by exposing the barrel, gear train, and escapement on the wrist. This format, initially adapted from conventional calibers such as the Voutilainen 28TI, has evolved into purpose‑built designs that
Silicon Valley’s elite are turning ultra‑exclusive, tech‑branded watches into a new status symbol, with founders and executives showcasing pieces that blend luxury craftsmanship and corporate identity. Sam Altman’s custom OpenAI watches, created by Swiss maker Vanguart, feature titanium cases, engraved slogans like “COMPUTE IS DESTINY,” and
Omega’s new 38mm Speedmaster collection revitalizes the iconic chronograph with a fresh range of limited‑edition designs that blend classic heritage and contemporary flair. The lineup features seven colour schemes, including diamond‑bezel editions in ice‑blue and mother‑of‑pearl, as well as more understated options such as
F.P. Journe, a Swiss independent watchmaker founded in 1999, has surged in popularity among affluent collectors, becoming a coveted brand despite remaining outside mainstream awareness. The label’s growth accelerated after Chanel acquired a stake in 2018 and during the pandemic-era watch boom, leading to dramatic price increases
The book chronicles Luca Mignini’s passionate pursuit of Universal Genève watches, weaving together his personal narrative, friendships, and the meticulous curation of an extraordinary collection. It highlights the collaborative influence of figures such as Max Bernardini, Mauricio Gimenez, and other close associates, while detailing the historical significance of iconic
Search The Watch Market has introduced an AI Market Chat tool that provides collectors and dealers with instant, data‑driven answers to watch pricing and valuation questions. By leveraging live listings, auction results, and sales data from major platforms, independent dealers, private sellers, and auction houses, the AI delivers accurate
New Watches
The Longines Master Collection Automatic now offers a fresh light‑blue dial across both the 39 mm and 41 mm models, continuing the recent redesign that introduced slimmer cases, new dial patterns, reshaped hands, and updated bracelet options. The light‑blue version retains the collection’s classic features—sapphire crystal,
New Watches
The Limited Nodus Sector II Dive H&H Edition is a collaborative piece between Nodus and Holme & Hadfield, limited to 75 units. It features a 38 mm stainless‑steel case with a 40 mm bezel, NH38 automatic movement regulated to ±10 seconds per day, 100 meters of water
New Watches
The Doxa Sub 300 Beta “Frogger” is a limited‑edition collaboration between Doxa and Belmont Watches that reimagines the classic Sub 300 Beta with a military‑inspired aesthetic. The watch features a matte, grained kelp‑green dial, a sandblasted stainless‑steel case and bracelet, a blacked‑out bezel and crown,
New Watches
The Jaquet Droz Tourbillon Plasma Ceramic Oberalp is a unique, one‑off timepiece created through a close collaboration between a private supercar collector and the brand’s designers. Inspired by the owner’s V12 Ferrari and the Alpine Oberalp Pass, the watch features a hand‑painted sapphire dial depicting the
New Watches
The new Royter Legacy Nova Edition marks a bold shift for the Brooklyn‑based independent watchmaker, moving away from its earlier white‑label chronographs toward a highly decorative, hand‑engraved timepiece. The watch features a burgundy‑lacquered silver dial that is painstakingly freehand‑engraved, a process that takes about twenty
comparisons
The Rolex Submariner remains a benchmark for dive watches due to its balanced design, comfortable wear, and refined details such as a precise bezel and an articulating Oyster bracelet with a Glidelock clasp. Its 40‑41 mm case, modest thickness, and polished finish allow it to transition seamlessly from a
review
The Longines Master Chronograph Moonphase has been refreshed for 2026, combining the previously separate 40 mm and 42 mm cases into a sleek 41 mm stainless‑steel case that is 13.80 mm thick. Its silvery‑white dial features an updated barleycorn pattern, flattened minute flange, and a moonphase disc
review
The new Omega Speedmaster 38 is positioned as a modern, smaller counterpart to the classic Moonwatch, offering the same iconic design language in a more compact 38 mm case. Launched in 2017 and refreshed for 2026, it features an automatic Co‑Axial chronograph movement (Calibre 3332), a matte black dial
review
The new Longines Master Chrono Monopusher revives a historic complication first introduced by the brand in 1911, offering a single‑push chronograph that starts, stops, and resets with one crown‑integrated pusher. Housed in a 41 mm stainless‑steel case measuring 12.60 mm in height, the watch features a
review
Longines has refreshed its Master Collection with new sizes and complications, adding 30 mm, 34 mm, 39 mm, and 41 mm models that feature automatic movements, silicon balance springs, and refined barley‑corn patterned dials. The lineup includes a Chrono Moonphase with day, month, date and 24‑hour indicators, a
review
Longines has expanded its Master collection with three new models: updated dial variations of the Master 39 and 41, the Master Chrono Moonphase, and the Master Chrono Monopusher. The 39 mm and 41 mm versions retain classic proportions while offering light‑blue barleycorn dials, stainless‑steel cases, and both leather
review
The Longines Master Collection introduces a refreshed Chrono Moonphase with a refined dial, slimmer case dimensions, and upgraded applied numerals, while retaining the same Valjoux‑based caliber and a $4,250 price point for both bracelet and leather strap options. The redesign improves legibility and aesthetics through a cleaner typography,
events
Windup Watch Fair NYC 2026 returns to Manhattan’s Center415 for three days of watch showcases, new releases, and interactive experiences, featuring over 160 brands including lead sponsors Bremont, Brew, Bulova, Christopher Ward, and Oris. The event runs from Friday, October 16 to Sunday, October 18, with free public access
podcast
The episode dives deep into Hélène’s latest watch collection, highlighting standout pieces such as the Fears Brunswick Orchid, a vintage Girard‑Perregaux Gyromatic revived from eBay, and an unexpected €40 Junghans found at a French village fair. Their conversation weaves through personal anecdotes and technical details, exploring the history
video
Buying Time Analysis highlights crucial information that viewers need before entering a Rolex store, aiming to help them avoid potential pitfalls or misunderstandings. The video explains key factors and strategies to consider, ensuring that shoppers are well‑prepared and can make informed decisions when exploring Rolex products. By addressing common
video
Omega has infused the iconic Moonwatch design into the Speedmaster 38, creating a watch that marries the brand’s legendary heritage with contemporary craftsmanship. The integration showcases distinctive Moonwatch elements—such as the familiar dial layout and bezel styling—while adapting them to the slightly larger 38mm case of the
video
The video explores the unexpected demand and hype surrounding counterfeit watches, highlighting how the market is fascinated by fake luxury items. It emphasizes that a waiting list has emerged for these imitation timepieces, reflecting a growing curiosity and desire among consumers to own the appearance of high-end brands without
video
The story examines a recent Rolex advertisement to highlight how modern consumer culture has reached extreme levels of entitlement. By dissecting the ad’s messaging and presentation, it reveals how luxury branding can reinforce a sense of superiority and demand among viewers. Through detailed analysis, the piece argues that such
video
The live Q&A provides an in‑depth look at the most significant flaw of the new Omega Speedmaster, offering viewers a clear understanding of how the issue affects the watch’s performance and value. By breaking down technical details and real‑world usage scenarios, the discussion helps potential
Feature
The interview explores how the watch‑collecting landscape is evolving as newer generations of collectors prioritize personal relevance, rarity, and storytelling over traditional brand prestige. Millennials and younger enthusiasts, often entering the market through digital channels, seek pieces that reflect their values and individuality, leading to a shift from single‑
News
Lawrence Butler made watch history by becoming the first known Major League Baseball player to wear a mechanical watch during an official game, sporting the Norqain Wild ONE Skeleton Gecko on the field. The lightweight 78‑gram timepiece, built with Norqain’s proprietary carbon‑fiber case and a rubber shock
events
The inaugural “Time At Wynn” event, held from August 21‑23 2026 at Wynn Las Vegas, offered an exclusive, invite‑only experience for high‑end watch enthusiasts, top clients, and select media. Organized directly by Wynn’s resort staff rather than by watch brands or industry groups, the two‑day
podcast
The episode explores the hosts' personal experiences with watches they missed out on or regret selling, highlighting several notable pieces. Mike recounts a rare Citizen Jet Para Water Professional that slipped away after a costly bidding war, while Balazs remembers a reverse‑panda Rolex Daytona that was beyond his
comparisons
Silent sleepers are watch releases that often escape mainstream attention despite offering remarkable value and craftsmanship. The Longines Avigation Bigeye stands out with its modern reinterpretation of a classic chronograph, featuring a €3,300 automatic movement, a legible dial with large Arabic numerals, and a robust 66‑hour power reserve;
New Watches
Omega has refreshed its Speedmaster 38 mm collection, introducing a no‑date black‑dial version that closely mirrors the classic Moonwatch while offering an automatic movement and a slightly larger case thickness of 14.75 mm. The new model retains the iconic asymmetrical case, lyre‑shaped lugs, and 100 m
Feature
Silicon Valley’s elite are turning ultra‑exclusive, tech‑branded watches into a new status symbol, with founders and executives showcasing pieces that blend luxury craftsmanship and corporate identity. Sam Altman’s custom OpenAI watches, created by Swiss maker Vanguart, feature titanium cases, engraved slogans like “COMPUTE IS DESTINY,” and
Feature
Omega’s new 38mm Speedmaster collection revitalizes the iconic chronograph with a fresh range of limited‑edition designs that blend classic heritage and contemporary flair. The lineup features seven colour schemes, including diamond‑bezel editions in ice‑blue and mother‑of‑pearl, as well as more understated options such as
Feature
F.P. Journe, a Swiss independent watchmaker founded in 1999, has surged in popularity among affluent collectors, becoming a coveted brand despite remaining outside mainstream awareness. The label’s growth accelerated after Chanel acquired a stake in 2018 and during the pandemic-era watch boom, leading to dramatic price increases
New Watches
Artisans de Genève transforms a Rolex Cosmograph Daytona ref. 116500 into the Superamerica, a bespoke timepiece that blends 1970s nostalgia with modern craftsmanship. The watch features a deep midnight‑blue “Notte Blu” lacquer dial accented by copper‑tone appliqués, aged patina on the sub‑dials, and a copper‑treated 21
New Watches
The ArtyA Genève Complexity Métiers d’Art is an ultra‑rare limited edition watch, produced in only nine individually numbered pieces. Its fully transparent sapphire case houses a hand‑decorated 287‑part movement that features two inclined tourbillons, called cônillons, rotating in opposite directions and linked by a central differential,
review
The limited‑edition collaboration between Seiko, Rowing Blazers, and vintage‑watch expert Eric Wind revives the classic Rally Diver design with fresh, playful details. The 38 mm green version features a racing‑flag‑inspired checkerboard bezel, a dial that shifts from vivid green to near‑black in low light, and
New Watches
The Peacock Black Hole III Curved Guilloche Central Tourbillon is a limited‑edition watch that brings high‑end tourbillon technology to a sub‑USD 5,200 price range. Housed in grade‑5 titanium, the 43.5 mm case features a domed sapphire crystal and a striking curved guilloché dial called
New Watches
The Henri Grandjean Magician Atrivum in Red and Green Sapphire showcases a groundbreaking blend of historic haute‑horlogerie craftsmanship with cutting‑edge sapphire architecture. Unveiled ahead of Geneva Watch Days 2026, the timepiece features a fully transparent sapphire crystal case, a Grand Feu enamel dial, and the ultra‑complicated Calibre
New Watches
The Minase Mastercraft J3 embodies a refined take on “ultimate simplicity,” presenting a slimmer 37 mm case that is 9.9 mm thick and a clean, sand‑textured dial available in white, beige, or black. Built with a Japanese Miyota 90S5 automatic movement, the watch offers a 42‑hour power
New Watches
The new Straum Expedition watch marks the start of Straum’s “Built For” series, offering purpose‑driven designs that prioritize durability, legibility, and comfort for outdoor adventures. Featuring a 38.2 mm hardened Grade 5 titanium case with 100 m water resistance, the collection includes three dial options—Midnight Blue,
review
The Bernhardt Captain is an unexpected yet elegant dress watch from an American microbrand, priced at $749 and featuring a Cypress green guilloché dial paired with a polished rose‑gold‑toned titanium‑nitride coated steel case. Its 38 mm case, 9.55 mm thickness, and 45 mm lug‑to‑lug
review
The piece recounts a lifelong fascination with Rolex’s iconic GMT‑Master II, particularly the red‑and‑blue “Pepsi” bezel, and describes the journey that finally led to acquiring a vintage reference 16710. After years of dreaming, researching, and navigating the complexities of a long‑running model line, the author
review
The Porsche Design Chronograph 1 All‑Titanium limited edition combines a titanium case with optional leather straps, offering a versatile look that references the brand’s heritage while introducing modern convenience through a quick‑release system. The new timepieces are produced in Porsche Design’s freshly opened Manufacture in Grenchen,
Feature
The Longines Majetek Ref. 3582, introduced in the late 1930s for the Czechoslovak Air Force, combines military functionality with elegant design. Its 40 mm stainless‑steel case features a faceted cushion shape, wide fixed‑bar lugs, and a distinctive “big tortoise” silhouette, while the dial offers bold Arabic numerals, a
Feature
The book chronicles Luca Mignini’s passionate pursuit of Universal Genève watches, weaving together his personal narrative, friendships, and the meticulous curation of an extraordinary collection. It highlights the collaborative influence of figures such as Max Bernardini, Mauricio Gimenez, and other close associates, while detailing the historical significance of iconic
events
Hodinkee Happy Hour returns to SoHo on Thursday, August 27, 2026, from 4:30 PM to 6:30 PM at the Watches of Switzerland store on 60 Greene Street, New York. The casual gathering will feature food from Upside Pizza, drinks from Grotta, and the opportunity to view a selection
events
Geneva Watch Days 2026 will take place from September 2‑6, gathering 68 watchmakers across the city for a five‑day showcase of brand presentations and new launches. The event is decentralized, with activities spread among various showrooms, while the Rotonde du Mont‑Blanc hosts the Main Pavilion and Blue
comparisons
The piece highlights a selection of affordable dive watches that are well suited for vacation travel, emphasizing durability, readability, and low‑maintenance features. It examines each model’s price, water resistance, case dimensions, movement type, and notable strengths such as quartz accuracy, solar power, automatic movements, and robust lume, while
News
Search The Watch Market has introduced an AI Market Chat tool that provides collectors and dealers with instant, data‑driven answers to watch pricing and valuation questions. By leveraging live listings, auction results, and sales data from major platforms, independent dealers, private sellers, and auction houses, the AI delivers accurate
editorial
The growing demand for skilled watchmakers highlights a critical gap in education and training infrastructure across the UK and US. While Switzerland continues to expand its workforce through robust vocational and higher‑education programs, Britain’s watch industry is expanding rapidly with numerous new businesses but still relies heavily on
Feature
Urwerk’s UR‑1001 Amadeus showcases a one‑off pocket watch that merges avant‑garde mechanics with baroque artistry. Hand‑engraved by German artist Florian Güllert on a titanium case measuring 106 mm × 62 mm × 23 mm, the timepiece features Urwerk’s signature rotating satellite hours, retrograde minutes, a second
