video
The video explores unexpected watch trends, highlighting several timepieces that achieved surprising popularity despite niche appeal. By examining market data and consumer reactions, it reveals how unconventional designs can capture attention and drive sales in the watch industry. Insights from the analysis suggest that these hits influence future collections, encouraging
video
The video explores the fundamental differences between established horology brands and independent watchmakers, offering viewers a clear understanding of each segment’s strengths, design philosophies, and market positioning. By comparing factors such as heritage, production scale, pricing, and innovation, it helps enthusiasts evaluate which type of watch aligns best with
video
Blancpain faces a significant challenge in attracting consumers, as interest in the brand remains low despite its heritage and luxury positioning. Market perception suggests that potential buyers view the brand as inaccessible or outdated, leading to minimal demand and limited engagement with its products. The analysis highlights how these perception
Tudor’s recent releases demonstrate the brand’s ability to deliver fully realized designs that stand on their own merits rather than merely echoing Rolex cues. The Black Bay 54 offers a compact 37 mm dive watch with vintage proportions and a bezel that mirrors the original 1954 model, providing
Antoine Pin, formerly of LVMH, has taken the helm at De Bethune, aiming to grow the independent watchmaker by emphasizing artistry, craftsmanship, and the philosophical vision of founder Denis Flageollet rather than relying on scarcity. Pin believes that genuine desire stems from showcasing the brand’s applied‑art approach and
Luxury watch brands are investing heavily in immersive experiential activations, ranging from VR bobsleigh rides at Omega’s Milano Cortina pavilion to marine‑themed projections at Tate Modern. These events aim to deepen customer engagement, with research showing that a majority of high‑net‑worth clients are more likely to
Timex is expanding its traditionally affordable range with the Atelier line, a Swiss‑made collection that pushes the brand into the entry‑level luxury segment with prices approaching $2,000. Launched in 2025, the sub‑brand showcases mechanical movements, sapphire crystals, exhibition casebacks and refined case and bracelet designs, positioning
Swatch’s impact on the watch industry extends far beyond its colorful plastic cases, serving as a pivotal force that rescued Swiss watchmaking during the Quartz Crisis. By introducing an affordable, mass‑produced Swiss watch built on a simplified 51‑part movement, Swatch restored competitiveness against Japanese quartz watches while
Fayy’s Manman Panda watch combines a 39 mm titanium case with a hand‑painted panda scene on the underside of a sapphire crystal, using the centuries‑old Chinese inner‑painting technique. The artwork features a panda named Manman eating bamboo, created by master artisan Lai Sijia, and is displayed
video
The video showcases a comprehensive overview of the best quartz watches available, highlighting a range of models and their price points. It provides viewers with detailed visual comparisons, allowing them to assess design, functionality, and value across various brands and styles. By presenting this curated selection, the content helps watch
Feature
Tudor’s recent releases demonstrate the brand’s ability to deliver fully realized designs that stand on their own merits rather than merely echoing Rolex cues. The Black Bay 54 offers a compact 37 mm dive watch with vintage proportions and a bezel that mirrors the original 1954 model, providing
podcast
The episode explores Fears’ newest complication, the Brunswick 39 Perpetual Calendar, highlighting its design, dimensions, and technical specifications. The watch measures 39 mm × 45.4 mm × 10.1 mm, making it the slimmest in the Brunswick line, and features a silver‑mink dial with recessed sub‑dials for date, day,
podcast
The episode features CEO Michel Nydegger discussing Greubel Forsey’s decision to stay small, producing only about 200 watches annually with a team of roughly 130 people. He explains why expanding production is not a goal, emphasizing the brand’s commitment to preserving its unique movement architecture and the handcrafted
News
Christophe Claret has emerged from insolvency through a strategic joint venture with Lotus Singapore Group, creating a new Swiss entity, Lotus Two AG, that acquired the brand’s name, assets, and intellectual property while leaving the original company untouched. This partnership provides the financial and organizational backbone needed for the
events
Milano Watch Week 2026 is a three‑day horological festival held from Friday, October 2nd to Sunday, October 4th at the historic Palazzo Mezzanotte in Milan. The event showcases 55 brands, with 41 exhibitors presenting a mix of established manufacturers, independent watchmakers, and experimental newcomers. Visitors can explore rare and
review
The collaboration between Bulgari and independent watchmaker Vianney Halter resulted in the Octo Finissimo Dual Time, a limited‑edition piece that merges Bulgari’s ultra‑thin Octo case with Halter’s distinctive Antiqua aesthetic. By allowing Halter to design a new dual‑time module for the in‑house BVL 138
review
The Formex Essence FortyOne “Arctic White” is presented as an everyday sports watch that blends engineering precision with a design inspired by independent watchmaking. Launched on September 14 2026, the limited‑edition piece combines Formex’s sleek case, available in grade 5 titanium or 18 k rose gold, with a
Feature
The piece explores the resurgence of jumping‑hour watches, highlighting six standout models released in 2026. It examines Louis Vuitton’s Tambour Spin Time with its rotating cube display, MeisterSinger’s Panthero featuring a single‑hand design, and Otsuka Lotec’s No 8 that combines jumping hours with retrograde minutes.
Feature
The roundup highlights the most notable watches seen during Geneva Watch Days 26, featuring personal favorites from Peter and contributions from fellow writers such as Robin, Chester, Daryll, Reuben, Stanley, and Frank. Each writer’s top picks are linked, offering readers a curated glimpse into the latest releases and standout
review
Hublot’s Big Bang Original Soft Touch watches showcase the brand’s dedication to material innovation, featuring a perforated rubber coating that delivers a velvety, tactile experience while subtly manipulating light to create deep, rich blacks. The watches combine titanium cases with this soft‑touch rubber, offering both visual impact
video
The video provides a balanced review of Hublot watches, examining both the strengths and criticisms of the brand. It offers viewers detailed insights into the design, craftsmanship, and market positioning of Hublot timepieces, helping them assess whether the brand’s reputation aligns with its actual value. By analyzing pricing, performance,
review
The new Orient Star Sakigake Three Hand marks the brand’s 75th anniversary with a clean, minimalist design that departs from long‑standing features such as the power reserve indicator and date window. Housed in a 38.7 mm stainless‑steel case, the watch presents a light‑blue sunburst dial
comparisons
The showdown pits Tudor’s new Northflag GMT against the 2022 Black Bay Pro, highlighting each watch’s design philosophy and technical specifications. The Northflag brings a slimmer 40 × 12.7 mm case, modern yellow accents, a METAS‑certified MT5652‑U movement with a 65‑hour power reserve, and a
News
Antoine Pin, formerly of LVMH, has taken the helm at De Bethune, aiming to grow the independent watchmaker by emphasizing artistry, craftsmanship, and the philosophical vision of founder Denis Flageollet rather than relying on scarcity. Pin believes that genuine desire stems from showcasing the brand’s applied‑art approach and
editorial
Luxury watch brands are investing heavily in immersive experiential activations, ranging from VR bobsleigh rides at Omega’s Milano Cortina pavilion to marine‑themed projections at Tate Modern. These events aim to deepen customer engagement, with research showing that a majority of high‑net‑worth clients are more likely to
News
Timex is expanding its traditionally affordable range with the Atelier line, a Swiss‑made collection that pushes the brand into the entry‑level luxury segment with prices approaching $2,000. Launched in 2025, the sub‑brand showcases mechanical movements, sapphire crystals, exhibition casebacks and refined case and bracelet designs, positioning
Feature
Swatch’s impact on the watch industry extends far beyond its colorful plastic cases, serving as a pivotal force that rescued Swiss watchmaking during the Quartz Crisis. By introducing an affordable, mass‑produced Swiss watch built on a simplified 51‑part movement, Swatch restored competitiveness against Japanese quartz watches while
Feature
Watch dial materials have evolved from simple engraved brass faces in the 16th century to a diverse palette that includes vitreous enamel, lacquer, porcelain, various metals, meteorite, natural stones, aventurine glass, mother‑of‑pearl, carbon fibre, sapphire and even recycled plastics. Early dials were limited to Roman numerals and single
Feature
The piece highlights three standout watches from the GWD26 exhibition, emphasizing personal preference for classic‑looking timepieces. The Girard‑Perregaux Laureato Fifty Tourbillon Micro‑Rotor 39 mm impresses with its refined lines, lyre‑shaped tourbillon cage, and striking rose‑gold and blue‑enamel dials, embodying a perfect blend of sport
New Watches
The Citizen Attesa Eco‑Drive 50th Anniversary celebrates half a century of the brand’s light‑powered technology with two striking limited‑edition models, “Power of Green Flash” and “Power of Purple Aurora.” Both watches feature layered dial treatments, structural‑color films, and vapor‑deposited sapphire bezels that give the
New Watches
Fayy’s Manman Panda watch combines a 39 mm titanium case with a hand‑painted panda scene on the underside of a sapphire crystal, using the centuries‑old Chinese inner‑painting technique. The artwork features a panda named Manman eating bamboo, created by master artisan Lai Sijia, and is displayed
New Watches
ArtyA’s Complexity Métiers d’Art showcases a striking blend of technical ingenuity and artistic craftsmanship. The watch features a transparent synthetic sapphire case with dual inclined tourbillons at 12 and 6 o’clock, connected by a differential, all powered by the manually wound Calibre Complexity‑01. Hand‑engraving, hammering,
New Watches
The Cyma Grand Maestro Steel Cross Chronograph, launched in 2021, is a 43 mm stainless‑steel watch featuring a ceramic tachymeter bezel, sapphire crystal with anti‑reflective coating, and a transparent caseback that reveals the ETA 7753 automatic movement. The dial is offered in five colourways, including classic panda and
review
The Raymond Weil Millesime Small Seconds Tuxedo Dial combines classic black‑and‑white styling with Art Deco‑inspired geometry, offering a striking contrast between a bold black ring and bright Arabic numerals. Housed in a 39 mm stainless‑steel case that is water‑resistant to 50 m, the watch features
events
The Hong Kong Watch & Clock Fair showcased a vibrant, high‑energy atmosphere where traditional watchmaking met innovative design and youthful creativity. Exhibitors ranged from small strap makers to major movement manufacturers, highlighting a shift from pure OEM/ODM production toward finished‑product branding and unique storytelling. Brands such as
events
Bangkok Watch Week returns for its second edition from September 22 to 27 2026 at Siam Paragon, featuring more than 45 watch brands and over 200 new or rare timepieces. The six‑day program includes exhibitions, special showcases, masterclasses, live watchmaking demonstrations, and a symposium that brings together brand executives,
comparisons
The piece examines how case dimensions can be misleading when evaluating watch size, highlighting several models whose perceived bulk differs from the actual wearing experience. It explains that factors such as case shape, lug length, thickness, and mass distribution influence comfort and appearance, making diameter alone an unreliable indicator of
video
Buying a watch on impulse can lead to regret and wasted money, as the desire for status often outweighs practical value. The story emphasizes that many buyers overlook the long‑term costs and the fleeting satisfaction that comes from owning a trendy timepiece, encouraging them to pause and consider more
video
The story examines the exceptional rarity and cultural significance of a highly coveted Richard Mille timepiece, emphasizing its allure among collectors and enthusiasts. It highlights how the watch’s limited production and distinctive design contribute to its status as a coveted treasure in the luxury market. By exploring the watch’
Feature
The piece presents the top three watches selected from Geneva Watch Days 2026, highlighting independent brands and their distinctive features. The first pick, the BA111OD Chapter 7 Skeleton, offers an integrated‑bracelet sports watch at a modest price, combining a skeletonised dial with strong legibility and a versatile design. The
New Watches
Delma’s Midland collection receives a striking upgrade with the introduction of a genuine Muonionalusta meteorite dial, creating a limited edition of just 100 pieces. The 40.5 mm stainless‑steel case retains the line’s sporty, integrated‑bracelet design, featuring a tonneau shape, fluted bezel, sapphire crystal with anti‑
Feature
The piece highlights five notable watches that many enthusiasts believe should remain available rather than being discontinued. It examines the Rolex Milgauss, Omega Seamaster Ploprof 1200M, Patek Philippe Nautilus, Rolex GMT‑Master II “Pepsi”, and Tudor Black Bay 58, discussing each model’s history, design significance, and the reasons behind
video
Watch collecting sparks a cultural debate, challenging the notion that it is merely a hobby. By examining how enthusiasts curate timepieces, the discussion reveals deeper insights into personal identity and the value placed on craftsmanship, history, and status. The analysis underscores the significance of these collections as expressions of individuality,
video
The review showcases the NORQAIN Sprinkles watch, emphasizing its innovative design that blends serious craftsmanship with a playful, humorous presentation. It highlights how the watch stands out as a unique example of meticulous engineering infused with a light‑hearted spirit, making it both a functional timepiece and a conversation starter.
review
The new Tudor Northflag revives the spirit of the original 2015 North Flag while adding modern refinements that make it a more versatile everyday watch. Built on the METAS‑ and COSC‑certified MT5652‑U movement, it introduces a GMT complication with a dedicated 24‑hour bezel, replacing the previous power‑
review
The Berneron Mirage 38 Miroir is a limited‑edition watch that reimagines the original Mirage’s asymmetric, movement‑driven case in a more radical form. Crafted from 18 k gold in both white and yellow variants, the 38 × 34 mm case is only 7 mm thick and features a solid
review
The Chopard L.U.C 1963 Heritage Regulator revives a classic regulator design with modern refinements, featuring a reduced 40 mm case, a sleek 18k white‑gold construction, and a newly refined dial that resembles an instrument panel. Powered by the L.U.C 98.02‑L movement, the watch
events
Bangkok Watch Week returns for its second edition, running from September 22‑27 2026 at Siam Paragon, one of Thailand’s largest luxury malls. The six‑day event will feature over 45 watch brands, including haute‑horlogerie giants such as Greubel Forsey, A. Lange & Söhne, and MB&F,
events
The Geneva Watch Days event showcased a vibrant mix of established and emerging watch brands, with 71 exhibitors ranging from major names like Bulgari and the newly formed House of Brands to numerous independent micro‑brands. While optimism was evident among participants, the fair suffered from the absence of many
auctions
The collection showcases a curated selection of vintage timepieces currently listed on eBay, each highlighted for its unique historical significance and condition. Highlights include a Seiko 6139‑6009 “Pogue” chronograph famed for its spaceflight heritage, an Eterna KonTiki 20 with original bracelet, and an Omega Genève dress watch featuring original
auctions
The piece highlights a selection of noteworthy vintage and collectible watches featured in Hodinkee’s “What’s Selling Where” column, detailing recent auction results and upcoming sales. It covers a range of pieces including the Smiths DeLuxe Broad Arrow, a Gübelin 18‑k gold triple‑date moonphase, a Universal Genève
auctions
The upcoming Sotheby’s Hong Kong auction, scheduled for September 18‑19 2026, will showcase a curated selection of exceptional pocket watches from Swiss and British makers, featuring pieces by Patek Philippe and Charles Frodsham among others. Highlights include a rare Patek Philippe grand complication (ref. 942/2) estimated at
comparisons
The piece examines seven affordable watches that provide at least 100 m of water resistance while avoiding traditional dive‑watch aesthetics. Each model is evaluated for its design, comfort, durability, and practical features such as case size, lume, strap options, and movement, highlighting how they balance everyday wearability with reliable
video
The video provides a detailed analysis of Richard Mille super‑clone watches, examining their craftsmanship, materials, and overall performance. It breaks down the key features that differentiate genuine models from replicas, offering insight into the accuracy of the movements, the quality of the case construction, and the reliability of the
podcast
The episode wraps up the Geneva Watch Days 2026, highlighting key releases such as Breitling’s new Gallet line, HYT’s fluid‑filled technology, and Girard‑Perregaux’s Laureato 50 Tourbillon with its distinctive dials. It also features in‑depth discussions with Bremont on its ongoing reinvention and showcases several
