Feature
The 2026 Grand Prix d’Horlogerie de Genève (GPHG) awards will feature 84 nominated watches across 19 categories, and Tom selects his favorite piece in each category, highlighting why they deserve recognition. From the understated elegance of Naoya Hida’s NH Type 8A time‑only watch to the intricate gem‑
News
Rolex’s recent trademark filing for “Rolex Café” hints at a new venture that could bring the luxury brand into the hospitality sector, potentially adding a café or bar to its upcoming Manhattan headquarters. The company’s plans include a four‑storey showroom at the base of the tower, operated
New Watches
The Casio G‑Shock 2500 series introduces a fully analog watch to the Basic lineup, combining the brand’s renowned shock resistance with a sleek, minimalist design. Powered by a new quartz analog movement, the model features a small seconds hand at 9 o’clock, a date disk, and a
Independent watchmaking builds its future, Subdial accelerates, and a freshly serviced Lange brings substance to the auction block.
Rolex buyers push back, watchmakers push boundaries, and a rose-gold Patek Cubitus tests what collectors are willing to pay.
From Casio’s factory floor to Patek’s grand complications, today’s watches ask what makes craftsmanship, utility, and heritage worth paying for.
Big names command the market, quieter watches challenge the hierarchy, and a Richard Mille split-seconds chronograph puts engineering and value on the auction block.
Patek’s record sales, independent ambition, affordable alternatives, and a Vacheron tourbillon put the meaning of watch value under the loupe.
Rolex puts a price on ownership, independents rethink the dial, and the auction market asks what originality is really worth.
Feature
Berry’s Jewellers is leading the jewelry sector in AI readiness, achieving a score of 96 in a study that evaluated how well retailers allow AI agents to access, understand, and purchase products. The research, which examined 200 UK and US retailers across 20 sectors, found that jewelers overall scored
Opinion
The piece examines how the holiday season, particularly December, brings a surge of new customers to watch retailers, yet most of these shoppers do not return within the typical three‑month window. While retailers can track the purchaser through sales data, they often miss the true end‑user—the person
Feature
Leica’s watch collection extends the brand’s celebrated precision and design ethos from photography to horology, offering a range of mechanically driven timepieces that echo camera controls and aesthetics. The ZM series, launched in 2022, features hand‑wound movements with a 60‑hour power reserve, push‑crown operation, and
New Watches
The Breguet Classique Souscription Platinum reinterprets the historic Souscription pocket watch of 1796 as a modern wristwatch, preserving its single‑hand display, enamel dial and distinctive architectural details. Crafted in 950 platinum, the 40 mm case features a polished domed bezel, satin‑brushed sides, and a guilloché‑patterned caseback, while
New Watches
Omega has quietly expanded its Seamaster Diver 300M line with two new 43.5 mm ceramic models, one in blue with titanium accents and the other in brown featuring 18K Sedna Gold details. Both watches share a matching wave‑pattern ceramic dial, curved‑end rubber straps, and the automatic Co‑
review
The review explains why the Nomos Tangente Neomatik Platinum Gray became a prized addition to a watch collection despite its imperfections. After spotting the watch at a reduced price of €1,350—well below its €3,320 retail value—the author purchased it, noting the dented bezel and discolored hands.
review
The Armin Strom × Exquisite Timepieces Mirrored Force Resonance Zeitgeist Blue is a limited‑edition, hand‑finished watch produced in a run of ten pieces. It showcases the brand’s patented resonance clutch that links two independent balance wheels, allowing them to synchronize and correct timing errors automatically. Housed in a
video
The episode explores what makes a watch truly worth buying, emphasizing that higher price does not always equate to greater value. Alec from the Miami Watch Club shares his journey from a first G‑Shock to a collection featuring Grand Seiko, Omega, Tudor, and Glashütte Original, highlighting the appeal of
Newsletter
Independent watchmaking builds its future, Subdial accelerates, and a freshly serviced Lange brings substance to the auction block.
A Rimowa-inspired experiment shows how AI can turn a watch idea into product images, a specification sheet and an advertising campaign—and points toward a future in which a personal mechanical watch could arrive in weeks. Hello LVMH. There is a watch you have probably designed without ever drawing
review
The JM Fleury Chronograph Openwork combines a titanium case with sapphire‑covered dial windows that reveal the hand‑wound FM04 movement, a modern reinterpretation of the Lemania 2310. Designed by Jean‑Marc Fleury after decades at Patek Philippe and other component manufacturers, the watch features an open‑worked main plate,
events
IAMWATCH 2026 Singapore will take place from 12 to 15 November at The Singapore EDITION, offering a complimentary, registration‑required experience that brings together 45 independent watchmakers. The four‑day program features an exhibition of George Daniels’ timepieces, technical lectures, film screenings, and opportunities for collectors to meet makers such
events
The event page announces that Watchonista will broadcast the Grand Prix d’Horlogerie de Genève (GPHG) 2026 awards ceremony live on November 6, 2026, at 6:30 PM Swiss time. It provides details such as the title, category, run date, and the story URL, and notes that the coverage will
review
The DWC Terra, a €42 carabiner‑inspired watch from Delhi Watch Company, launched in late 2025 to celebrate the brand’s fifth anniversary and quickly became a viral sensation. Priced at roughly ₹4,499, the 32 mm quartz timepiece features a 316L stainless‑steel case with sandblasted, brushed, or black
review
Yema’s Senans Grande Lune CMM.22 marks the brand’s first foray into moonphase complications, pairing a sculpted, luminous Moon at the 7 o’clock position with a sleek 38.5 mm stainless‑steel case that is only 8.70 mm thick. The watch draws aesthetic inspiration from the
review
The Bulova A‑11 “Jimmy” Hack is a limited‑edition re‑release that faithfully recreates the World War II‑era military field watch while incorporating subtle modern updates. Featuring a matte black dial, bright white hands, a railroad‑style minute track, and the iconic coin‑edge bezel, the watch retains
News
Subdial experienced a remarkable surge in 2025, with UK sales increasing by 80% and global revenue climbing 64% to £21.4 million, driven largely by its hybrid buying‑to‑resell model and a 34% rise in stock value to £5.1 million. Despite operating losses narrowing to £231 000 in
New Watches
The Luminox Master Carbon SEAL Automatic Chronograph 3880 combines rugged durability with sophisticated mechanical performance. Built from the proprietary CARBONOX+ carbon fiber material, the 45 mm case is three times lighter than titanium yet twice as strong, resulting in a lightweight 121‑gram watch that resists water up to 200
New Watches
The new Serica 8315 Travel Chronometer in Golden Green expands the brand’s color palette with a subtle, warm shade that shifts between golden‑beige and pale green depending on lighting. Maintaining the original 8315 specifications, the watch features a 39 mm stainless‑steel case, 200 m water resistance, a
Feature
Abdul El‑Sayed’s victory in the Michigan Senate race brought a historic milestone as the first Muslim senator, while also highlighting his deep passion for horology. At his victory speech he wore a Grand Seiko Spring Drive Chronograph, a luxurious 43.5 mm sport model valued at $12,400,
video
The video showcases the most versatile dive watches, highlighting pieces from renowned brands such as Longines, Rolex, and Blancpain. It emphasizes how each model blends classic style with robust functionality, making them suitable for both casual and formal occasions. By focusing on design, durability, and aesthetic appeal, the presentation serves
review
The review highlights the Tutima Patria 6612‑09 as a refined titanium‑case dress watch that balances classic German watchmaking heritage with modern wearability. Featuring a 41 mm grade‑5 titanium case, a silver‑white dial with 18 k gold hour markers and hands, and a Mahogany sheepskin leather strap,
New Watches
The HTD Aquatic GMT draws heavily on the classic Rolex GMT‑Master aesthetic, featuring a Pepsi‑style bezel, a 39 mm stainless steel case, and a red GMT hand against a black dial. Built on the brand’s existing Aquatic diver, it retains the 200 m water resistance while adding
New Watches
The Nomos Club Sport Neomatik 34 All Silver is a compact 34 mm sports watch that embraces a restrained monochromatic aesthetic, replacing the colourful accents of earlier models with a silver‑plated dial, white Super‑LumiNova markers and subtle gold‑coloured “neomatik” lettering. Its polished stainless‑steel case measures 34
auctions
The piece surveys the final two Geneva watch auctions, focusing on Phillips and Sotheby’s offerings and highlighting standout pieces such as a single‑owner Rolex 6062 “Stelline” with a CHF 600,000 estimate, several rare F.P. Journe chronometers, and a highly coveted Patek Philippe steel ref. 1436 expected
video
The episode highlights a selection of eclectic watches, beginning with the Breguet Classique Souscription, a modern reinterpretation of an original Breguet pocket watch that was originally funded by the designer’s loyal customers. The show emphasizes the blend of neo‑vintage pieces, including a distinctive vintage Rolex GMT Master and
video
The watch industry is undergoing significant transformation, highlighted by recent acquisitions and strategic shifts. Ebel’s purchase by F.P. Journe and Chanel signals a consolidation that could reshape brand identities and product directions. Meanwhile, Zenith faces a potential restructuring that may influence its future positioning. The discussion explores how
comparisons
The Timex Easy Reader and Amazon Essentials Easy to Read are both budget-friendly quartz watches that aim to provide straightforward time‑telling, but they differ markedly in execution and overall experience. The Timex offers a compact 35 mm brass case, a clean white dial with crisp numerals, an expansion
New Watches
Yema has introduced the Senans Grande Lune CMM.22, a new dress‑watch collection that blends classic elegance with modern micro‑rotor technology. The centerpiece is a moon‑phase complication featuring a solid block of Super‑LumiNova illuminated by a thin rotating bilobe, all housed in a 38.5 mm
Feature
Luxury clients now expect experiences that match the quality of the products they purchase, valuing thoughtful, personalized interactions over speed. In watchmaking, heritage and craftsmanship remain essential, but the way customers discover and engage with brands has shifted, requiring retailers to balance exclusivity with genuine, attentive service that respects each
editorial
The FHH Watch Summit in New York highlighted education as a critical driver for the future of watchmaking, emphasizing the need to train new talent, preserve traditional craftsmanship, and deepen consumer understanding of the industry. Panelists such as Christophe Massoni, Thomaï Serdari, Pascal Ravessoud, and Johanna Levy discussed initiatives ranging
News
The incubator Ateliers Associés, founded by William Massena and Louis Westphalen‑Lemaitre, aims to support emerging independent watchmakers by providing finance, expertise, and a network of suppliers. Each year the program selects four fledgling artisans, offering funds to develop a prototype in exchange for a minority stake, while handling production,
News
Ateliers Associés is launching a business incubator dedicated to supporting independent watchmakers, offering capital, infrastructure, industry expertise, and mentorship while taking minority equity stakes of up to 30% in each project. Founded by industry veterans William Massida and Louis Westphalen‑Lemaitre, the venture has secured about CHF 1.5 million
review
The Certina DS Action Diver 38mm PVD Black model retains the brand’s hallmark Double Security system, offering robust shock protection and a sealed screw‑down crown that make it reliable at depths of up to 300 m. The latest versions introduce vibrant orange and teal accents on the bezel
New Watches
The Piaget Andy Warholt Camouflage Limited Edition reimagines the artist’s 1986 camouflage self‑portraits through a vibrant dial composed of ornamental stones and gold. Featuring contrasting sodalite and turquoise stones set in yellow and rose gold, the 45 mm cushion‑shaped case is crafted in 18‑carat white gold
podcast
The episode showcases the latest watch releases for November, highlighting Audemars Piguet’s new Supersonnerie minute repeaters on the Royal Oak and Code 11.59, as well as the collaboration between Louis Erard and Vianney Halter on the Futur Antérieur. It also features Citizen’s Series 8 GMT crafted from
auctions
The 2026 Watches For ELA auction, organized by Christie’s on November 9, showcases a curated collection of unique timepieces created to support the charity ELA, which funds research into rare leukodystrophy diseases. Highlights include Zinedine Zidane’s first Cartier Pasha Chronograph, a pink‑accented Maurice Lacroix Master Grand Date
podcast
The episode examines recent developments in the watch industry, focusing on Ebel’s acquisition by F.P. Journe and Chanel and the potential restructuring of Zenith. These changes illustrate how established brands are navigating new ownership structures and strategic shifts, influencing their future direction and product offerings. Throughout the conversation,
video
Romain Gauthier, an independent watchmaker based in Geneva, showcases his new permanent salon on Rue du Rhône during the Geneva Watch Days 2026. The interview with founder Christopher Daaboul highlights the brand’s partnership with EsperLuxe and provides insight into Gauthier’s background, from his training in precision mechanics in
video
The video showcases the Phillips and Vacheron Constantin Concours d’Élégance, a prestigious event celebrating haute horology and timeless design. Filmed on November 6 2026, it captures the elegance of the featured timepieces and the atmosphere of the competition, offering viewers an immersive look at the craftsmanship behind the world’
video
The video explores the rivalry between the VSF and Clean Factory syndicates in their quest to produce an exact replica of the Rolex Submariner. It examines the metallurgical composition, compares the Dandong and Shanghai movement designs, and investigates the secretive supply chains across the Pearl River Delta that enable the
Newsletter
Rolex buyers push back, watchmakers push boundaries, and a rose-gold Patek Cubitus tests what collectors are willing to pay.
News
Repeated reserve misses on popular references suggest growing resistance to prices that, until recently, buyers routinely accepted. One of Grailzee’s (grailzee.com) prolific Rolex sellers appears to be encountering something Buying Time rarely saw in his auctions before: persistent buyer resistance. The account Walo7o4h4 (1804), which Buying Time has
New Watches
The Orient Star Skeleton 75th Anniversary Flagship RE‑BR0001N celebrates the brand’s milestone with a limited edition of 130 pieces, featuring a 40 mm stainless‑steel case, 9.5 mm thickness, and a fully skeletonised hand‑wound calibre F9B82 with 20 jewels, a silicon escape wheel, and a power
New Watches
Open Bar Funeral’s Crashio v2 blends the eccentric, warped case of Cartier’s Crash with the utilitarian digital display of a Casio F‑91W, resulting in a $100 transparent‑resin watch that feels both playful and deliberately over‑designed. The watch retains the original’s quirky proportions, featuring an
New Watches
The collaboration between G‑SHOCK and UNION brings a vibrant new edition of the iconic DW‑5600RGB watch, blending the rugged functionality of G‑SHOCK with UNION’s streetwear heritage rooted in SoHo. Inspired by the Pan‑African flag, the timepiece features a striking red and green color scheme over
