Feature
Timex has established itself as one of the most recognizable watch brands globally, with a rich history that dates back to 1854 when it began as the Waterbury Clock Company in Connecticut. The company initially thrived by producing affordable clocks and later pocket watches. However, after experiencing financial difficulties and
editorial
Morgan Stanley Investment Management's Ninth Annual Swiss Watcher, published on February 19, 2026, analyzes the Swiss watch market and ranks the top 50 brands by turnover. This year, the Swatch Group publicly disputed the report's methodology and conclusions, particularly highlighting claims that its brands have lost
comparisons
February 2026 showcased an exciting array of watch releases, highlighted by five standout models. Audemars Piguet introduced the Royal Oak Selfwinding Perpetual Calendar Openworked, featuring a combination of lightweight titanium and Bulk Metallic Glass, along with a user-friendly perpetual calendar function. Citizen collaborated with seconde/seconde/ to create the Tsuyosa
Vontobel's annual report on the Swiss watch industry highlights significant market shifts, particularly a growing concentration of sales among industry giants amid overall stagnation and external pressures like a strong Swiss franc and rising gold prices. Total Swiss watch exports fell for the second consecutive year, with a
Russell Crowe, renowned for his Oscar-winning performances, has recently ventured into sharing his passion for watches through his secret TikTok account, @igp366. Recognized as a serious watch collector, Crowe gives viewers an intimate look at his collection, which includes remarkable pieces like the "Tiffany Daytona" Rolex Cosmograph and
Audemars Piguet is experiencing significant growth, having generated over CHF2.4 billion in 2025 and produced more than 50,000 watches. The brand’s new Arc Manufacture aims to increase capacity to 65,000 watches annually by 2027, balancing industrialization with artisanal craftsmanship. Chief Industrial Officer Lucas Raggi emphasizes that
James Lamb, an independent English watchmaker, stands out in the diverse world of watchmaking with his unique designs and commitment to craftsmanship. His watches, characterized by an offset sub-dial layout, allow for decorative outer dials that showcase vibrant enamel work. The latest collection, the Linea Edition, features hand-engraved titanium and
Trump's tax policy, particularly the introduction of 100% bonus depreciation under the Tax Cuts and Jobs Act of 2017, has significantly impacted the luxury watch industry by making retail investments more financially viable. This tax break allows companies to deduct the full cost of qualifying investments immediately, which
The Antoine Preziuso TTR3 Trillion Radiant is a remarkable timepiece featuring 89 carats of diamonds and three independent tourbillons, priced at an impressive two million dollars. This watch showcases the culmination of over four decades of independent watchmaking, emphasizing a unique combination of mechanical complexity and exquisite gem-setting. The design
review
The Guinand HS109 is a limited-edition skin diver watch that pays tribute to Helmut Sinn, a notable figure in the watchmaking industry. Drawing inspiration from Sinn’s unique 1960s designs, the HS109 combines a playful dial aesthetic with a robust stainless-steel case reminiscent of professional dive watches. The watch features
New Watches
Raymond Weil has introduced a new version of the Toccata Heritage watch, featuring a striking red grape dial paired with a rose gold PVD-coated elliptical case. This updated model retains the elegant design of its predecessors while enhancing its visual impact. The watch measures 33mm in width and 38mm in
New Watches
The Omega Seamaster Diver 300M Paralympic Winter Games Milano Cortina 2026 is a special edition watch designed to celebrate Omega's role as the Official Timekeeper for the upcoming Paralympic Winter Games. Retaining much of the design and technical specifications of the standard Seamaster Diver 300M, this version features
comparisons
The guide highlights twelve exceptional rectangular watches that break the conventional mold of traditional round timepieces. It begins by acknowledging the unique charm of rectangular designs, which offer a classy alternative to the norm. Among the featured watches are the Casio G-Shock DW5600, known for its durability and affordability, and
video
A YouTube video titled "8 Hottest New Watches Just Dropped!" showcases the latest trends in watch design. It highlights several new models that have recently been released, emphasizing their innovative features, aesthetics, and technological advancements. The video appeals to watch enthusiasts and collectors by presenting a curated selection
video
The video titled "When a Boring Watch Becomes Interesting" explores the transformation of seemingly mundane watches into captivating timepieces. It delves into the nuances of watch design, functionality, and the stories behind various models that elevate their appeal beyond just telling time. By highlighting craftsmanship and unique features,
News
Vontobel's annual report on the Swiss watch industry highlights significant market shifts, particularly a growing concentration of sales among industry giants amid overall stagnation and external pressures like a strong Swiss franc and rising gold prices. Total Swiss watch exports fell for the second consecutive year, with a
Feature
Russell Crowe, renowned for his Oscar-winning performances, has recently ventured into sharing his passion for watches through his secret TikTok account, @igp366. Recognized as a serious watch collector, Crowe gives viewers an intimate look at his collection, which includes remarkable pieces like the "Tiffany Daytona" Rolex Cosmograph and
Feature
Audemars Piguet is experiencing significant growth, having generated over CHF2.4 billion in 2025 and produced more than 50,000 watches. The brand’s new Arc Manufacture aims to increase capacity to 65,000 watches annually by 2027, balancing industrialization with artisanal craftsmanship. Chief Industrial Officer Lucas Raggi emphasizes that
Feature
James Lamb, an independent English watchmaker, stands out in the diverse world of watchmaking with his unique designs and commitment to craftsmanship. His watches, characterized by an offset sub-dial layout, allow for decorative outer dials that showcase vibrant enamel work. The latest collection, the Linea Edition, features hand-engraved titanium and
review
The Horage Molokini GMT Diver Collection is a stylish and functional watch designed for holiday enthusiasts. With a 38mm stainless steel case and a slim profile, it features a GMT function, a day/night indicator, and a power reserve indicator, all housed within a vibrant dial available in three colors:
review
The Trematic T-Five Beigua Maris Shadow is a new dive watch that stands out in a saturated market, combining innovative design with practical functionality. Crafted from Grade 5 titanium, known for its lightweight and durable properties, the watch features a unique aesthetic with a dual finish of sand-blasted and polished
New Watches
Anders & Co has introduced three new dials for the AC2 Volcán watch, enhancing its collection with both classic and exotic designs. The new offerings include black onyx and white porcelain dials featuring polished surfaces and simple baton hour markers, ensuring a sophisticated aesthetic. In contrast, the vibrant green malachite
New Watches
Kurono Tokyo has introduced its first dive watch, the Kurono Diver, which reimagines traditional diving watch design. This timepiece features a cushion shape and offers 50 meters of water resistance, but it also comes with a specialized diving case allowing it to transition into a functional diving instrument. Measuring 35mm
review
The Breguet Classique 7235 watch pays homage to the legendary No. 5 pocket watch created by Abraham-Louis Breguet in 1794. This exquisite piece blends traditional design with contemporary needs, featuring a beautifully balanced dial that includes a power reserve, moon phase, and small seconds display. The use of Breguet Gold
review
The Daniel Roth Extra Plat Rose Gold Skeleton is a significant new addition to the brand, which has been revitalized under LVMH since 2023. This watch departs from previous designs by focusing solely on its skeletonized movement, presenting a contemporary aesthetic with clean lines and an architectural quality. Unlike earlier
video
The video titled "The Watch He’ll One Day Pass Down to His Daughters" explores the sentimental value of a watch that holds deep significance within a family. It reflects on the emotional connection and legacy that such an item represents, especially when it comes to passing it
video
The video titled "10 PERFECT Watches I'm Obsessed With" showcases a curated selection of ten watches that the presenter finds particularly appealing. It aims to highlight features, designs, and unique qualities of each timepiece, appealing to watch enthusiasts and potential buyers alike. Viewers can expect a
review
The Orient Star M34 F8 Skeleton Hand Winding model, a limited edition of 430 pieces, is a notable addition to the brand's Contemporary Collection, retailing at USD 3,250. The watch features a classical tonneau-shaped case made from SUS316L stainless steel with black plating, providing a substantial feel
review
The Zenith Defy Revival A3643 is a modern reinterpretation of the classic 1969 model, showcased during LVMH Watch Week in Milan. This new release retains the vintage charm of the original while updating its design with narrower, tapered hour markers. The watch features a stainless steel octagonal "Miura"
review
The Louis Vuitton Escale Au Mont Fuji pocket watch is a stunning piece that combines artistry and horological craftsmanship, designed as part of the Escale family of timepieces. This unique automaton minute-repeater pocket watch features a hand-painted enamel dial depicting a springtime view of Mount Fuji, complete with gold sakura
New Watches
The Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa is a refined luxury sports watch that exemplifies discreet elegance. Introduced as part of the Tonda PF collection, which emphasizes harmonious proportions and impeccable finishes, this model features a classic round stainless steel case with a knurled platinum bezel and elegant
watches-and-wonders-2026
Watches and Wonders 2026 is anticipated to be a significant event in the watch industry, featuring major brands such as Audemars Piguet joining the lineup for the first time in years, alongside a total of 65 brands exhibiting at the fair. The event will take place from April 14 to
New Watches
Orient has expanded its Stretto watch lineup by introducing four new vibrant dial colors: orange, turquoise, pink, and green. Each of these new options features a sunburst texture similar to the original navy model, enhancing its visual appeal. The Stretto is designed as a versatile everyday watch with a 38mm
New Watches
The Série R01 Depancel x DAMS Lucas Oil Limited Edition is a limited edition watch celebrating the partnership between Depancel and DAMS Lucas Oil for the 2026 racing season. Inspired by vintage automotive design, the watch features a distinctive rectangular case measuring 43mm by 36mm, with a brushed stainless steel
podcast
In the latest episode of the Scottish Watches Podcast, Adam Hodge, founder of the Farr + Swit Watch Company, discusses his innovative approach to watch design that draws inspiration from pop culture and retro aesthetics. The brand is known for creating nostalgic timepieces, including cassette-tape-inspired digital watches and VHS-themed releases that
comparisons
The comparison between the Tissot PRX and the Maurice Lacroix Aikon highlights the distinct positioning of each watch within the integrated bracelet category. The Tissot PRX is celebrated for its accessibility and practicality, embodying a retro-inspired design that resonates with everyday collectors. It features a solid build quality, reliable quartz
New Watches
The Bremont Altitude MB Meteor Felix the Cat is a limited edition pilot's watch that combines military aviation heritage with playful design, featuring the iconic cartoon character Felix the Cat. With a 42 mm titanium case, the watch incorporates a unique drainage system to prevent root rot and
New Watches
Lebois & Co has introduced the Heritage Sector Chronograph Aventurine, enhancing its Heritage collection with a vintage-inspired design that features a textured aventurine dial and a refined sector-style layout. The chronograph is housed in a 39mm stainless steel case, showcasing a combination of brushed and polished surfaces, and includes a
News
Liljenquist & Beckstead is set to open the largest Rolex and Patek Philippe boutiques in a mall setting in the United States, located in Tysons Galleria, Northern Virginia. This luxury retail hub attracts affluent customers from the Washington, DC metropolitan area and nearby high-income communities. The upcoming boutiques will feature
New Watches
Marathon Watch Company has expanded its Anthracite SAR Collection with two new models: the 46mm GSAR Jumbo Day/Date and the 36mm MSAR Auto. These watches maintain the military-style field watch appeal, emphasizing toughness and functionality. Both models feature a durable 316L stainless steel case with an Anthracite finish, a
News
Bromberg's, a 190-year-old family jeweler, is set to significantly expand its showroom in Mountain Brook, Alabama, nearly doubling its size with a multi-million dollar renovation expected to complete in early 2027. The flagship store, known for its Rolex offerings, will maintain its current location while also acquiring a
video
The video titled "Are Pocket Watches Officially Back?" explores the resurgence of pocket watches in contemporary fashion and their relevance in today's market. It discusses how these classic timepieces, once considered outdated, are experiencing a revival as more people seek unique and vintage styles. The host
video
The video titled "Fratello Talks: New and Pre-Owned Watches We'd Buy For €5,000" explores a selection of timepieces that are highly recommended for purchase within a budget of €5,000. It highlights both new and pre-owned options, providing insights into the value and appeal of
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The video titled "The Greatest Watchmakers Alive Right Now" features renowned watchmakers such as Dufour, Journe, and Lange, highlighting their craftsmanship and contributions to the horology industry. It delves into the intricate processes and artistry involved in creating high-quality timepieces, showcasing the dedication and innovation these artisans bring
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The video titled "Inside Gerald Charles with CEO Federico Ziviani" features an interview with the CEO of Gerald Charles, providing insights into the company’s vision and operations. Federico Ziviani discusses the brand’s unique approach to luxury watchmaking, emphasizing craftsmanship, innovation, and the importance of sustainability in
video
A new video titled "25 Incredible British Watches Just Dropped" showcases a selection of high-quality timepieces from the UK, highlighting their unique features and craftsmanship. The video is set to run on March 6, 2026, and is part of a curated collection aimed at watch enthusiasts and collectors
video
The video titled "Going For Gold, With The Elegantly Timeless Nomos Tangente & Ludwig Gold" showcases the exquisite craftsmanship and design of the Nomos Tangente and Ludwig Gold watches. It emphasizes the elegance and timelessness of these timepieces, highlighting their unique features and aesthetic appeal. The video aims
video
The video "5 Things I Hate About Watch Collecting (After Years in The Game)" explores the challenges and frustrations faced by seasoned collectors in the watch community. It delves into the complexities of the hobby, highlighting aspects that can be disheartening, such as market fluctuations, the pressure of
New Watches
The Bianchet B 1.618 UltraFino Titanium is a remarkable new release that showcases a complete rethinking of independent Swiss tourbillons, combining three significant innovations: its ultra-thin design, automatic movement, and integrated bracelet. With dimensions of 40 mm in width, 47.39 mm in length, and a mere 8.9
editorial
The emergence of watch futures trading through a partnership between Bezel and Kalshi raises concerns about the financialization of watch collecting. This new platform allows users to bet on changing watch valuations and potential new releases, which some view as a troubling development. The essence of watch collecting lies in
Feature
Morgan Stanley's report on the top 50 Swiss watch brands for 2025 reveals significant shifts within the luxury watch market. Rolex remains the dominant player, outperforming its closest competitors, while Omega has dropped from third to fifth place, experiencing a decrease in unit sales. Cartier has maintained its
News
Luxury Bazaar has entered a strategic partnership with Courtyard.io to introduce discovery-based shopping for luxury watches. This collaboration offers a curated collection of authenticated timepieces to Courtyard's community of 60,000 collectors, utilizing a unique "reveal" format that combines surprise purchases with a 95% instant
News
Trump's tax policy, particularly the introduction of 100% bonus depreciation under the Tax Cuts and Jobs Act of 2017, has significantly impacted the luxury watch industry by making retail investments more financially viable. This tax break allows companies to deduct the full cost of qualifying investments immediately, which
News
The Tad Kozh initiative aims to promote traditional watchmaking while supporting emerging talents in the industry. Founded by Alix and Baudouin van Es, this Swiss non-profit association introduces the Tad Kozh New Talent Award, inviting individuals aged 18 to 35 with a watchmaking diploma to submit their professional projects. Finalists
News
Piaget has recently reopened its flagship store on Place Vendôme in Paris, significantly doubling its size and introducing a new aesthetic that will be implemented across its global boutiques. This move comes as Piaget aims to compete more effectively with Cartier, which has been expanding its extravagant showrooms in the
