Feature
Grande sonnerie watches feature a distinctive pair of large, finely finished click wheels that enable independent winding of two mainspring barrels—one for the time‑keeping train and another for the striking works. By using a single crown that drives both wheels in opposite directions, the mechanism allows one barrel
Feature
The Patek Philippe Victorin Piguet split‑second wristwatch represents a pivotal chapter in horological history, marking the brand’s early experimentation with chronograph complications on the wrist. Beginning in the 1920s, Patek Philippe produced a handful of bespoke split‑second pieces using Victorin Piguet ébauche movements, including the first simple
News
The Watches of Switzerland Group has launched its first multibrand showroom in Georgia, located in the Avalon retail center in Alpharetta, a suburban area of Atlanta. Spanning 3,000 square feet, the store features Rolex as its anchor brand alongside permanent shop‑in‑shops for Omega, Breitling, and TAG Heuer,
The current watch‑servicing model is costly, slow, and often unprofitable, creating frustration for owners, retailers, and manufacturers. Simple automatic watches can cost $700‑$800 and take up to two months to service, while complex complications may require $15,000 and a year of downtime. These expenses are rarely disclosed
Luxury watch consumers increasingly value sustainability alongside traditional hallmarks of craftsmanship, heritage, and quality. They expect ethical sourcing, durable products, minimal packaging, and transparent evidence of a brand’s environmental commitments, while younger buyers treat sustainability as a core expectation that influences purchasing decisions and brand loyalty. Brands that fail
The concept of “grail creep” describes the endless pursuit of an ultimate watch that promises lasting satisfaction but ultimately fuels a cycle of desire and disappointment. While collectors may view the grail watch as the pinnacle of their hobby, the chase itself—researching, dreaming, and anticipating ownership—provides more enjoyment
The piece explores the evolution and modern expression of astronomical complications in mechanical watches, beginning with historic timepieces like the Prague Astronomical Clock and early moon‑phase indicators. It explains how innovations such as the hairspring, perpetual calendar, and advanced gear trains refined accuracy, while contemporary high‑end watches now
The guide explores the colorful nicknames given by Seiko enthusiasts to the brand’s iconic watches, tracing each moniker back to its historical or cultural origins. From the “Arnie,” named after Arnold Schwarzenegger’s on‑screen appearances, to the “UFO” inspired by its futuristic lugless case, the article details how
Fashion watches have long served as a bridge between haute couture and horology, with designers from luxury houses collaborating with watchmakers to create timepieces that complement runway collections. Early partnerships, such as Hermès’ 1928 Ermeto purse watch and Elgin’s Lady & Tiger created for the 1925 Paris exhibition, set
Feature
The piece explores Patek Philippe’s long‑standing relationship with the rattrapante—or split‑seconds—complication in pocket watches, tracing its development from the late 19th century through the 1970s. It highlights how Victorin Piguet and his brothers supplied the crucial movements that enabled Patek to create some of the
New Watches
Atelier Pieters launches its inaugural timepiece, the Atelier 1 Founders’ Series, a limited‑edition watch that blends classic indie aesthetics with sophisticated technical features. Housed in a polished 3‑piece platinum case measuring 43.5 mm, the watch offers a 30 m water resistance, a hand‑stitched ostrich‑foot leather
New Watches
The Citizen L Rainell collection expands the brand’s women’s watch line with five new models that blend refined design and everyday versatility, all priced under $1,000. Central to the collection is the iconic raindrop‑shaped case, offering a sleek, organic silhouette that sits comfortably on the wrist.
video
The story examines how personal timepieces aboard the Titanic served as powerful symbols, revealing the ways individuals regarded and measured time during a historic tragedy. By focusing on the watches carried by passengers, it uncovers personal narratives that reflect broader attitudes toward mortality, destiny, and the fleeting nature of existence.
New Watches
Swiss indie brand BA111OD has launched a new version of its Chapter 7 Skeleton integrated‑bracelet sports watch, featuring a skeleton dial with cantilevered indices over a solid rehaut and a lightly skeletonized Soprod P024 movement offering a 38‑hour power reserve. The 40 mm case is finished in natural
New Watches
Parmigiani Fleurier celebrates three decades of independent watchmaking with a limited platinum trilogy that reinterprets the Tonda PF collection in 950 platinum. Each piece—GMT Rattrapante, Minute Rattrapante, and Chronographe Mystérieux—features on‑demand complications that appear only when needed, preserving a clean dial aesthetic. The GMT Rattrapante offers dual‑
review
The De Bethune DB25Vxs Silver Moon is a refined, 40.6 mm titanium watch that builds on the DB25L platform, offering a more wearable size while preserving the brand’s signature regulator‑inspired layout and spherical moon‑phase complication. The case features polished grade‑5 titanium with integrated hollowed lugs,
review
The Serica 5303‑3 is a vintage‑inspired dive watch that blends classic mid‑century design with modern craftsmanship. Its 39 mm stainless‑steel case, sapphire crystal, and 300‑meter water resistance are complemented by a Soprod M100 automatic movement with 42‑hour power reserve and COSC certification. The watch
review
The review highlights the KommandoStore Elektronika 55B as an affordable, well-executed reinterpretation of a vintage Soviet digital watch. It retains the original’s compact 35 mm case, lightweight stainless‑steel bracelet, and classic digital features such as alarm, stopwatch, timer, hourly chime, perpetual calendar, and a reverse LCD display
comparisons
The collection presents a curated selection of versatile watches that excel across diverse scenarios, from everyday wear to travel, diving, and formal occasions. Each model is evaluated for its design balance, functional features such as GMT, world‑time, or dive capabilities, and practical considerations like strap comfort, water resistance, and
video
A personal watch collection functions as a living journal, where each timepiece records moments, milestones, and the passage of time. The collection reflects deep emotional connections, allowing owners to revisit memories linked to specific watches and appreciate the historical narratives embedded within each piece. By examining the stories behind the
video
The video compares the historic first‑space Omega Speedmaster with the 2012 edition, highlighting how the iconic chronograph has evolved over time. It examines design changes, technical upgrades, and the differing appeal each model holds for collectors and enthusiasts. By analyzing performance, aesthetics, and historical significance, the review helps viewers
News
De Bethune, the avant‑garde Swiss watchmaker, remains under the ownership of The 1916 Company, which refuted rumours that the brand was for sale. While François‑Henri Bennahmias pursued a minority stake, discussions did not lead to a deal, prompting the company to focus on its own growth plans as
editorial
The current watch‑servicing model is costly, slow, and often unprofitable, creating frustration for owners, retailers, and manufacturers. Simple automatic watches can cost $700‑$800 and take up to two months to service, while complex complications may require $15,000 and a year of downtime. These expenses are rarely disclosed
Feature
Luxury watch consumers increasingly value sustainability alongside traditional hallmarks of craftsmanship, heritage, and quality. They expect ethical sourcing, durable products, minimal packaging, and transparent evidence of a brand’s environmental commitments, while younger buyers treat sustainability as a core expectation that influences purchasing decisions and brand loyalty. Brands that fail
Feature
The piece introduces a new way to classify wristwatches based on the lighting conditions in which they are best displayed, separating them into “daytime” and “nighttime” categories. It explains that daytime watches are optimized for bright, direct sunlight, often featuring low‑contrast colors and finishes that shine under strong illumination,
Feature
The Rolex Deepsea Challenge, an experimental watch created for James Cameron’s solo dive to the Mariana Trench’s Challenger Deep in 2012, is on display at Australia’s National Maritime Museum in Sydney. Built to withstand pressures up to 12,000 meters, the timepiece was never intended for wrist
review
The Parmigiani Fleurier Tonda PF Sport Ultra‑Cermet Mineral Blue chronograph showcases the brand’s innovative Ultra‑Cermet composite, which merges titanium’s lightweight feel with ceramic’s hardness. The 42.5 mm case, knurled bezel, and pin buckle are all crafted from this material, delivering a hardness of roughly
New Watches
The limited‑edition IFL Watches × Perrelet Weekend GMT Atlas celebrates travel with a hand‑painted dial that depicts four far‑flung corners of the world—rainforest, warm shore, arctic peaks and desert pyramids—encircling a compass‑rose map. Built on Perrelet’s classic Weekend GMT case, the 39 mm stainless‑
podcast
Episode 46 of the SJX Podcast explores the Swiss watch industry’s June export figures, highlighting the strong performance of the American market and the influence of the Royal Pop. The discussion also delves into Rolex’s surprising foray into clockmaking, beginning with the brand’s patents for a traditional
New Watches
The Union Glashütte Averin Chronograph Limited Edition Sachsen Classic 2026 celebrates the brand’s long‑standing partnership with the historic Sachsen Classic rally, featuring a square case inspired by the Monaco and a dashboard‑style dial that echoes classic motorsport liveries of the 1970s and 1980s. Housed in a 41
review
The Santurte Collection Picúa is a compact 39 mm dive watch that blends Caribbean design with Swiss engineering. Housed in a brushed 316L stainless‑steel case, it offers 300 metres of water resistance, a sapphire crystal with anti‑reflective coating, and a 120‑click DLC‑coated bezel. Its dial features
comparisons
The piece presents a curated collection of affordable watches released in 2026, focusing on models priced under $1,000. It highlights a wide range of brands—including Casio, Citizen, G‑Shock, Hamilton, Luminox, Nodus, Orient, Seiko, Timex, Tissot, Unimatic, and many niche makers—showcasing their latest releases, special collaborations, and
New Watches
Speake Marine’s latest addition, the Ripples Portobello, expands the Ripples collection with a fresh lavender colourway inspired by London’s vibrant Portobello district. The watch retains the signature rippled dial pattern and small seconds sub‑dial at 1:30, now highlighted by a sun‑ray finish and a rhodium‑
review
Astor + Banks’ Terra Scout is a modern field watch that combines robust construction with thoughtful design. Housed in a sandblasted 316L stainless steel case measuring 38.5 mm, it features a Swiss‑made G100 movement with a 68‑hour power reserve, magnetic protection up to 20 kA/m, and 200
review
The Swatch SCUBAQUA collection revives the brand’s playful spirit with vibrant transparent dive watches inspired by jellyfish. Introduced in 2025 and refreshed in 2026 with four new colorways—Medusae, Sea Wasp, Pacific Sea Nettle, and Flower Hat—the models feature bio‑sourced resin cases, white Bioceramic reinforcement, and silicone
review
The Caravelle Sea Hunter by Bulova is presented as an honest, affordable mechanical dive watch that captures the spirit of classic divers without artificial scarcity or excessive design. Priced around €270 (US $300) and equipped with a reliable Miyota 8215 movement, a 200 m depth rating, and a functional bezel,
comparisons
The piece explores seven of today’s most exceptional minute repeater watches, highlighting their technical mastery, artistic design, and exclusive pricing. It begins with Girard‑Perregaux’s Flying Bridges, a tourbillon‑driven repeater priced at CHF 564,000, followed by Chopard’s L.U.C Grand Strike, a limited‑edition
comparisons
The comparison pits the new Tudor Black Bay Chrono 39 “Bumblebee” against the iconic Rolex Cosmograph Daytona in a Sunday Morning Showdown. Tudor’s smaller 39 mm case, vibrant yellow dial, and updated dimensions aim to offer a more wearable and affordable alternative, priced at €6,200 versus the Daytona’
video
The review showcases an affordable professional dive watch that delivers high‑quality performance typically found in premium models. By combining robust construction, reliable water resistance, and precise timekeeping, the watch offers enthusiasts a cost‑effective option for serious underwater activities. Through a detailed buying‑time analysis, the video emphasizes how
video
The exclusive Vacheron Constantin London Club offers members a rare insight into the brand’s storied heritage, showcasing the intricate craftsmanship and tradition that define haute horology. By gathering elite collectors, the club creates a unique environment where passion for fine timepieces is celebrated and shared, reinforcing Vacheron Constantin’s
video
The shift away from affordable value offerings marks a pivotal change in the luxury watch market, where brands are redefining their strategies to focus on exclusivity and high-end craftsmanship. This movement reflects evolving consumer expectations, as buyers increasingly seek distinctive, premium pieces rather than mass‑market options, prompting manufacturers
video
The video explores strategies for assembling a watch collection in a cost‑effective manner, emphasizing careful planning and smart purchasing decisions. It highlights how enthusiasts can prioritize pieces that offer both aesthetic appeal and long‑term value, while avoiding common pitfalls that lead to overspending. Practical tips include researching market
video
The video shares valuable lessons learned from the experience of providing watch buying advice, highlighting how thoughtful guidance can help viewers make more informed decisions when selecting timepieces. It emphasizes the importance of understanding individual preferences, budget constraints, and the nuances of watch features to recommend the right models. By
New Watches
Lorier, a respected microbrand known for affordable reinterpretations of iconic watches, has relaunched its core collection under a new partnership with Worn & Wound. The collaboration brings robust infrastructure for customer service, fulfillment, and logistics, addressing the long‑standing issue of limited stock that often left collectors unable to purchase
New Watches
NOMOS Glashütte expands its Tetra 27 family with two new models, the white and the duo, both featuring a compact 27.5 mm square case, hand‑wound DUW 4001 movement, and a choice of solid steel or sapphire crystal backs. The duo is priced at €1,660 (steel back) or
New Watches
Orient expands its popular Bambino line with twelve new models across two case sizes, adding a groundbreaking no‑date 38 mm version and a larger 40.5 mm version that retains a date window. The 38 mm collection introduces six references—five in stainless steel and one gold‑plated, web‑
review
The Hanhvar 417 ES Moby Dick revives a rare 1950s pilot chronograph with a warm, ivory‑white dial that softens the traditionally stark aesthetic of tool watches. Its 39 mm stainless‑steel case retains the original dimensions while adding refined details such as polished triangular lug chamfers, radial brushing on
comparisons
The piece explores a curated selection of watches that deliver a luxurious feel without the high price tag or the burdens often associated with premium timepieces. It emphasizes how each model maintains a refined aesthetic and thoughtful functionality through careful design, quality materials, and reliable movements, allowing owners to enjoy
Feature
The concept of “grail creep” describes the endless pursuit of an ultimate watch that promises lasting satisfaction but ultimately fuels a cycle of desire and disappointment. While collectors may view the grail watch as the pinnacle of their hobby, the chase itself—researching, dreaming, and anticipating ownership—provides more enjoyment
Feature
The piece explores the evolution and modern expression of astronomical complications in mechanical watches, beginning with historic timepieces like the Prague Astronomical Clock and early moon‑phase indicators. It explains how innovations such as the hairspring, perpetual calendar, and advanced gear trains refined accuracy, while contemporary high‑end watches now
Feature
The guide explores the colorful nicknames given by Seiko enthusiasts to the brand’s iconic watches, tracing each moniker back to its historical or cultural origins. From the “Arnie,” named after Arnold Schwarzenegger’s on‑screen appearances, to the “UFO” inspired by its futuristic lugless case, the article details how
video
The video showcases the meticulous restoration of a Vacheron Constantin timepiece, highlighting the brand’s heritage craftsmanship and the detailed processes involved in bringing the historic watch back to its original condition. It emphasizes the significance of preserving horological history for collectors and the dedication of experts who ensure each
News
Swatch has launched a limited‑edition Apollo 11 MoonSwatch, capping production at 1,969 pieces to honor the historic lunar landing. Each watch costs CHF 500, contains 11 grams of Moonshine Gold, and was made available through an exclusive online application process that attracted 1.2 million hopeful buyers, creating
Feature
The piece explores five imagined collaborations between high‑end watchmakers, arguing that true partnerships require surprise and a shared obsession approached from different angles. It begins by highlighting the unexpected success of the Ulysse Nardin × Urwerk UR‑Freak, then proposes pairings such as A. Lange & Söhne × Grand Seiko for
Feature
The piece examines the relentless pursuit of ultra‑thin mechanical watches, focusing on Konstantin Chaykin’s ThinKing model, which measures just 1.65 mm in depth. It details the engineering compromises required to achieve such slimness, including the use of exotic tungsten‑nickel alloys, split mainspring barrels, and integrating movement
