review
The Zenith Defy Revival A3643 is a modern reinterpretation of the classic 1969 model, showcased during LVMH Watch Week in Milan. This new release retains the vintage charm of the original while updating its design with narrower, tapered hour markers. The watch features a stainless steel octagonal "Miura"
review
The Louis Vuitton Escale Au Mont Fuji pocket watch is a stunning piece that combines artistry and horological craftsmanship, designed as part of the Escale family of timepieces. This unique automaton minute-repeater pocket watch features a hand-painted enamel dial depicting a springtime view of Mount Fuji, complete with gold sakura
New Watches
The Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa is a refined luxury sports watch that exemplifies discreet elegance. Introduced as part of the Tonda PF collection, which emphasizes harmonious proportions and impeccable finishes, this model features a classic round stainless steel case with a knurled platinum bezel and elegant
watches-and-wonders-2026
Watches and Wonders 2026 is anticipated to be a significant event in the watch industry, featuring major brands such as Audemars Piguet joining the lineup for the first time in years, alongside a total of 65 brands exhibiting at the fair. The event will take place from April 14 to
New Watches
Orient has expanded its Stretto watch lineup by introducing four new vibrant dial colors: orange, turquoise, pink, and green. Each of these new options features a sunburst texture similar to the original navy model, enhancing its visual appeal. The Stretto is designed as a versatile everyday watch with a 38mm
New Watches
The Série R01 Depancel x DAMS Lucas Oil Limited Edition is a limited edition watch celebrating the partnership between Depancel and DAMS Lucas Oil for the 2026 racing season. Inspired by vintage automotive design, the watch features a distinctive rectangular case measuring 43mm by 36mm, with a brushed stainless steel
podcast
In the latest episode of the Scottish Watches Podcast, Adam Hodge, founder of the Farr + Swit Watch Company, discusses his innovative approach to watch design that draws inspiration from pop culture and retro aesthetics. The brand is known for creating nostalgic timepieces, including cassette-tape-inspired digital watches and VHS-themed releases that
comparisons
The comparison between the Tissot PRX and the Maurice Lacroix Aikon highlights the distinct positioning of each watch within the integrated bracelet category. The Tissot PRX is celebrated for its accessibility and practicality, embodying a retro-inspired design that resonates with everyday collectors. It features a solid build quality, reliable quartz
New Watches
The Bremont Altitude MB Meteor Felix the Cat is a limited edition pilot's watch that combines military aviation heritage with playful design, featuring the iconic cartoon character Felix the Cat. With a 42 mm titanium case, the watch incorporates a unique drainage system to prevent root rot and
review
The Orient Star M34 F8 Skeleton Hand Winding model, a limited edition of 430 pieces, is a notable addition to the brand's Contemporary Collection, retailing at USD 3,250. The watch features a classical tonneau-shaped case made from SUS316L stainless steel with black plating, providing a substantial feel
review
The Zenith Defy Revival A3643 is a modern reinterpretation of the classic 1969 model, showcased during LVMH Watch Week in Milan. This new release retains the vintage charm of the original while updating its design with narrower, tapered hour markers. The watch features a stainless steel octagonal "Miura"
review
The Louis Vuitton Escale Au Mont Fuji pocket watch is a stunning piece that combines artistry and horological craftsmanship, designed as part of the Escale family of timepieces. This unique automaton minute-repeater pocket watch features a hand-painted enamel dial depicting a springtime view of Mount Fuji, complete with gold sakura
New Watches
The Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa is a refined luxury sports watch that exemplifies discreet elegance. Introduced as part of the Tonda PF collection, which emphasizes harmonious proportions and impeccable finishes, this model features a classic round stainless steel case with a knurled platinum bezel and elegant
watches-and-wonders-2026
Watches and Wonders 2026 is anticipated to be a significant event in the watch industry, featuring major brands such as Audemars Piguet joining the lineup for the first time in years, alongside a total of 65 brands exhibiting at the fair. The event will take place from April 14 to
New Watches
Orient has expanded its Stretto watch lineup by introducing four new vibrant dial colors: orange, turquoise, pink, and green. Each of these new options features a sunburst texture similar to the original navy model, enhancing its visual appeal. The Stretto is designed as a versatile everyday watch with a 38mm
New Watches
The Série R01 Depancel x DAMS Lucas Oil Limited Edition is a limited edition watch celebrating the partnership between Depancel and DAMS Lucas Oil for the 2026 racing season. Inspired by vintage automotive design, the watch features a distinctive rectangular case measuring 43mm by 36mm, with a brushed stainless steel
podcast
In the latest episode of the Scottish Watches Podcast, Adam Hodge, founder of the Farr + Swit Watch Company, discusses his innovative approach to watch design that draws inspiration from pop culture and retro aesthetics. The brand is known for creating nostalgic timepieces, including cassette-tape-inspired digital watches and VHS-themed releases that
comparisons
The comparison between the Tissot PRX and the Maurice Lacroix Aikon highlights the distinct positioning of each watch within the integrated bracelet category. The Tissot PRX is celebrated for its accessibility and practicality, embodying a retro-inspired design that resonates with everyday collectors. It features a solid build quality, reliable quartz
New Watches
The Bremont Altitude MB Meteor Felix the Cat is a limited edition pilot's watch that combines military aviation heritage with playful design, featuring the iconic cartoon character Felix the Cat. With a 42 mm titanium case, the watch incorporates a unique drainage system to prevent root rot and
New Watches
Lebois & Co has introduced the Heritage Sector Chronograph Aventurine, enhancing its Heritage collection with a vintage-inspired design that features a textured aventurine dial and a refined sector-style layout. The chronograph is housed in a 39mm stainless steel case, showcasing a combination of brushed and polished surfaces, and includes a
New Watches
Fortis has introduced two new models of the Marine Master M44, featuring a robust DLC coating that enhances both toughness and aesthetics. The monochrome finish not only gives the watches a striking black appearance but also significantly improves scratch resistance, making it 20 times tougher than traditional materials. With a
News
Liljenquist & Beckstead is set to open the largest Rolex and Patek Philippe boutiques in a mall setting in the United States, located in Tysons Galleria, Northern Virginia. This luxury retail hub attracts affluent customers from the Washington, DC metropolitan area and nearby high-income communities. The upcoming boutiques will feature
New Watches
Marathon Watch Company has expanded its Anthracite SAR Collection with two new models: the 46mm GSAR Jumbo Day/Date and the 36mm MSAR Auto. These watches maintain the military-style field watch appeal, emphasizing toughness and functionality. Both models feature a durable 316L stainless steel case with an Anthracite finish, a
News
Bromberg's, a 190-year-old family jeweler, is set to significantly expand its showroom in Mountain Brook, Alabama, nearly doubling its size with a multi-million dollar renovation expected to complete in early 2027. The flagship store, known for its Rolex offerings, will maintain its current location while also acquiring a
video
The video titled "Are Pocket Watches Officially Back?" explores the resurgence of pocket watches in contemporary fashion and their relevance in today's market. It discusses how these classic timepieces, once considered outdated, are experiencing a revival as more people seek unique and vintage styles. The host
video
The video titled "Fratello Talks: New and Pre-Owned Watches We'd Buy For €5,000" explores a selection of timepieces that are highly recommended for purchase within a budget of €5,000. It highlights both new and pre-owned options, providing insights into the value and appeal of
video
The video titled "The Greatest Watchmakers Alive Right Now" features renowned watchmakers such as Dufour, Journe, and Lange, highlighting their craftsmanship and contributions to the horology industry. It delves into the intricate processes and artistry involved in creating high-quality timepieces, showcasing the dedication and innovation these artisans bring
video
The video titled "Inside Gerald Charles with CEO Federico Ziviani" features an interview with the CEO of Gerald Charles, providing insights into the company’s vision and operations. Federico Ziviani discusses the brand’s unique approach to luxury watchmaking, emphasizing craftsmanship, innovation, and the importance of sustainability in
video
A new video titled "25 Incredible British Watches Just Dropped" showcases a selection of high-quality timepieces from the UK, highlighting their unique features and craftsmanship. The video is set to run on March 6, 2026, and is part of a curated collection aimed at watch enthusiasts and collectors
video
The video titled "Going For Gold, With The Elegantly Timeless Nomos Tangente & Ludwig Gold" showcases the exquisite craftsmanship and design of the Nomos Tangente and Ludwig Gold watches. It emphasizes the elegance and timelessness of these timepieces, highlighting their unique features and aesthetic appeal. The video aims
video
The video "5 Things I Hate About Watch Collecting (After Years in The Game)" explores the challenges and frustrations faced by seasoned collectors in the watch community. It delves into the complexities of the hobby, highlighting aspects that can be disheartening, such as market fluctuations, the pressure of
New Watches
The Bianchet B 1.618 UltraFino Titanium is a remarkable new release that showcases a complete rethinking of independent Swiss tourbillons, combining three significant innovations: its ultra-thin design, automatic movement, and integrated bracelet. With dimensions of 40 mm in width, 47.39 mm in length, and a mere 8.9
editorial
The emergence of watch futures trading through a partnership between Bezel and Kalshi raises concerns about the financialization of watch collecting. This new platform allows users to bet on changing watch valuations and potential new releases, which some view as a troubling development. The essence of watch collecting lies in
Feature
Morgan Stanley's report on the top 50 Swiss watch brands for 2025 reveals significant shifts within the luxury watch market. Rolex remains the dominant player, outperforming its closest competitors, while Omega has dropped from third to fifth place, experiencing a decrease in unit sales. Cartier has maintained its
News
Luxury Bazaar has entered a strategic partnership with Courtyard.io to introduce discovery-based shopping for luxury watches. This collaboration offers a curated collection of authenticated timepieces to Courtyard's community of 60,000 collectors, utilizing a unique "reveal" format that combines surprise purchases with a 95% instant
News
Trump's tax policy, particularly the introduction of 100% bonus depreciation under the Tax Cuts and Jobs Act of 2017, has significantly impacted the luxury watch industry by making retail investments more financially viable. This tax break allows companies to deduct the full cost of qualifying investments immediately, which
News
The Tad Kozh initiative aims to promote traditional watchmaking while supporting emerging talents in the industry. Founded by Alix and Baudouin van Es, this Swiss non-profit association introduces the Tad Kozh New Talent Award, inviting individuals aged 18 to 35 with a watchmaking diploma to submit their professional projects. Finalists
News
Piaget has recently reopened its flagship store on Place Vendôme in Paris, significantly doubling its size and introducing a new aesthetic that will be implemented across its global boutiques. This move comes as Piaget aims to compete more effectively with Cartier, which has been expanding its extravagant showrooms in the
Feature
Rumors are circulating that Rolex may discontinue the GMT-Master II "Pepsi," which features the iconic blue-and-red bezel. The watch community is abuzz with speculation after reports indicated that these models have been removed from authorized dealers' websites and that Rolex has informed dealers that the Pepsi references
New Watches
The Serica Ref. 6190 TDM is a limited-edition watch created exclusively for the Thai domestic market, featuring a unique twist on the classic California dial design. It incorporates Thai numerals in its layout, replacing traditional Arabic numbers, which adds an original and culturally significant element to the watch. The timepiece
New Watches
The Hermès Slim d'Hermès Squelette Lune watch showcases an elegant design that merges luxury with innovative watchmaking. Featuring a unique escape wheel visible beneath the moonphase, this timepiece is a testament to Hermès' commitment to craftsmanship. Launched as part of the Slim d'Hermès collection, it
New Watches
The Hanhart 417 TI Desert Pilot is a limited edition flyback chronograph that showcases a Grade 5 titanium case, offering a modern interpretation of Hanhart's historical designs. With a sand-colored dial, the watch retains the bi-compax layout and features syringe-style hands along with black Arabic numerals, all treated
review
The Ollech & Wajs OW MK-102 is a modern reissue of a military timepiece with historical significance, originally produced for American soldiers during the Vietnam War. This watch features a robust design, including a 39.5mm stainless steel case, a PVD-coated rotating bezel, and a high water resistance of 300
New Watches
Seiko has released two limited edition dive watches, the Prospex Diver’s 1965 Heritage SBDC222 and SBDC224, to honor baseball star Shohei Ohtani following his impressive achievements with the LA Dodgers. These watches incorporate a sleek design inspired by the team's colors, featuring gold accents that pay homage
events
The 24 Karat Club of the City of New York is set to return to the Waldorf Astoria for its annual banquet on March 14, 2026, marking a significant homecoming after the hotel's renovation. Under the leadership of Club President Steven Lagos, the organization aims to broaden its
video
The podcast features an insightful conversation with Benoit De Clerck, the CEO of Zenith Watches, highlighting the brand's rich 160-year history and its current strategies in a challenging watch market. De Clerck discusses how Zenith is balancing production to align with retail sales while enhancing its movement expertise
video
The video titled "March news: Morgan Stanley & Swatch fight + movements" discusses a notable dispute between Morgan Stanley and Swatch, exploring their implications within the watch industry. It provides insights into recent developments and movements in the sector, highlighting key events that may influence market dynamics. Published on
video
The video titled "Watch Market 2026: Correction or Crash?" explores the current trends and potential future scenarios of the watch market as it approaches 2026. It examines whether the market is facing a mere correction or an impending crash, considering various economic factors that could influence the industry.
video
The video titled "Watch Sizes Mean NOTHING (Here's What Matters Instead)" aims to challenge common misconceptions about watch sizes, suggesting that they are not the ultimate indicator of a watch's value or suitability. Instead, it emphasizes the importance of various other factors that should
video
The video titled "Rolex Sub, Studio Underd0g x Fears & a rare Japanese grail — Erika's 3-WATCH THROW DOWN" showcases an engaging discussion centered around three distinct watch selections. It features the iconic Rolex Submariner, a collaboration between Studio Underd0g and Fears, as well as a rare
Feature
Ilaria Resta, CEO of Audemars Piguet, discusses the brand's commitment to long-term independence and innovation in an interview following the company's 150th anniversary. Resta emphasizes the importance of maintaining a family-owned structure to ensure organic growth and adaptability in the face of market demands. The introduction
News
Bezel has collaborated with Kalshi to launch Watch Futures, the first prediction markets focused on luxury watch prices. This innovative platform allows users to trade based on the expected price movements of iconic brands like Rolex and Patek Philippe, utilizing Bezel's Beztimate valuation engine. This engine analyzes real-time
review
The Doxa SUB 750T is a notable addition to the world of oversized diving watches, combining impressive specifications with exceptional wearability. Measuring 45mm in diameter and featuring a sleek thickness of just 11.95mm, it offers a comfortable fit for larger wrists while maintaining a striking presence. The watch is
New Watches
Citizen has introduced the new Series 8 NB608 Collection, featuring smaller and slimmer watches aimed at enhancing comfort while staying on-trend. This collection includes three permanent models and one limited edition, all designed with a case diameter of 39.3mm and a thickness of 10.4mm. The watches maintain the
Feature
Kalshi has launched "Watch Futures," a prediction market allowing users to bet on the future prices of luxury watches, in collaboration with the marketplace Bezel. This innovative platform transforms the conversation around watch pricing, enabling enthusiasts to stake financial contracts on iconic timepieces with minimal investment, starting from
Feature
The Antoine Preziuso TTR3 Trillion Radiant is a remarkable timepiece featuring 89 carats of diamonds and three independent tourbillons, priced at an impressive two million dollars. This watch showcases the culmination of over four decades of independent watchmaking, emphasizing a unique combination of mechanical complexity and exquisite gem-setting. The design
Feature
The Naissance d'une Montre project by Chronométrie Ferdinand Berthoud embraces a radical approach to watchmaking by prioritizing manual craftsmanship over modern technology. This initiative challenges the prevalent notion that advanced machinery is essential for precision, advocating instead for a return to traditional methods using tools like the jeweler’
video
The video titled "Exposing Corrupt World Leaders' Watches" features an in-depth exploration of the extravagant timepieces worn by influential global figures, shedding light on the potential corruption and ethical questions surrounding their wealth. It aims to uncover the disparity between their lavish lifestyles and the struggles faced
video
A new video titled "These Game Changing Watches Just Dropped!" has been released on YouTube, showcasing the latest innovations in watch technology. The video highlights various features of the newly launched watches, emphasizing their unique designs and functionalities that set them apart from traditional timepieces. Scheduled to run