News
The piece highlights the growing significance of jewelry within the Watches of Switzerland Group, noting that while jewelry currently accounts for only 13% of total sales, it represents a key opportunity for future growth. The company’s FY26 report shows an increase from 8.5% in 2020, and recent strategic
comparisons
The piece explores a curated selection of GMT and world‑time watches that provide practical travel functionality while steering clear of the familiar red‑and‑blue “Pepsi” aesthetic associated with the Rolex GMT‑Master II. It highlights models such as the Seiko SSK025 Field GMT, which combines a rugged field‑
auctions
The piece showcases a curated selection of vintage and affordable watches, highlighting notable pieces such as the Lucien Piccard telephone, a Mappin & Webb dress watch, an Omega Admiralty, and a Jaeger‑LeCoultre Master Mariner. It blends market insight with detailed descriptions of each watch’s provenance, condition, and distinctive
The partnership between Hublot and Jeff Koons was celebrated in New York, where the brand unveiled the Hublot Classic Fusion Balloon Dog watch. The timepiece mimics the inflated look of Koons’s iconic Balloon Dog sculpture, featuring rounded, convex case elements, a crown resembling a balloon valve, and a tiny
The piece explores the evolution of hacking mechanisms in tourbillon watches, tracing their origins from early innovations by Abraham‑Louis Breguet to modern implementations by brands such as A. Lange & Söhne. It explains how stopping the tourbillon for precise time setting was historically difficult, describing early solutions that halted
The exhibition presents three limited‑edition Patek Philippe Calatrava watches, each inspired by one colour of the Italian flag—green, white, and red—and crafted for the 2026 Milano Grand Exhibition. The 7047G‑010 Minute Repeater, limited to five pieces, features a red lacquered dial with carbon pattern, a white‑
Rolex UK reported a 5% increase in top‑line revenue for 2025, reaching £736.7 million, while operating profit fell 10.4% to £87.1 million. The profit decline was mainly attributed to a weaker pound against the Swiss franc, which raised the cost of goods purchased from the Swiss
Billy Strings is deeply passionate about vintage watches, especially Accutrons, Universal Genève, and other retro timepieces that reflect his love for bluegrass culture and classic design. He describes how his fascination began with a Citizen Eco‑Drive given by his wife, grew through discovering Ernest Borel cocktail watches, and evolved
Visiting Manufacture La Joux‑Perret reveals a Swiss movement maker that has grown into a vital supplier for micro‑brands and independent watchmakers by combining selective automation, a focused catalogue and strategic investments. Owned by Citizen since 2012, the company produces about 200,000 movements annually—roughly 15 % of the
auctions
Marteau & Co., a Geneva‑based auction house founded in 2025 by former journalist Arthur Touchot and marketing veteran Leonard Pictet, is launching its largest auction yet, called The Encore, which runs online from October 8th to 15th, 2026. The sale features 40 exceptional independent watches, including a limited‑edition
video
The video provides an in‑depth explanation of the Czapek GWD26 releases, detailing the design, functionality, and unique features of each model. It highlights the craftsmanship and technical specifications that distinguish the GWD26 line, offering valuable insights for watch enthusiasts interested in the nuances of these timepieces. By breaking down
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Tom Cruise’s watch selections are examined to reveal how celebrity preferences can steer consumer behavior in the luxury watch market. The interview delves into specific timepieces he favors, illustrating the power of his personal brand to influence trends and drive sales for high‑end watchmakers. By analyzing the conversation,
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Rolex focuses on maintaining its reputation for exclusivity and prestige rather than pursuing direct sales. By emphasizing brand heritage and the aspirational value of owning a Rolex, the company creates a demand that is driven by image and status rather than conventional marketing tactics. The video explains how this strategy
New Watches
The Brellum Pandial 43 Power Reserve LE Chronometer is a limited‑edition watch of only 33 pieces, featuring a striking all‑black dial and a robust Valjoux 7750‑based movement (BR‑750RM) that is COSC‑certified. Housed in 316L stainless steel with a 43 mm case, 51.5 mm lug‑
New Watches
The partnership between Hanhart and Steve McQueen’s estate officially commemorates the actor’s historic connection to the 417 ES chronograph, transforming a personal timepiece into a limited‑edition watch that preserves his legacy. Approved by McQueen’s grandchildren, the new model reproduces the original 1950s pilot’s design with
Feature
The partnership between Hublot and Jeff Koons was celebrated in New York, where the brand unveiled the Hublot Classic Fusion Balloon Dog watch. The timepiece mimics the inflated look of Koons’s iconic Balloon Dog sculpture, featuring rounded, convex case elements, a crown resembling a balloon valve, and a tiny
Feature
The piece explores the evolution of hacking mechanisms in tourbillon watches, tracing their origins from early innovations by Abraham‑Louis Breguet to modern implementations by brands such as A. Lange & Söhne. It explains how stopping the tourbillon for precise time setting was historically difficult, describing early solutions that halted
video
Spending $4,000 on a Submariner watch is examined through a detailed buying‑time analysis, weighing the prestige and craftsmanship of the luxury timepiece against its high price tag. The discussion highlights factors such as long‑term value retention, brand heritage, and the personal satisfaction of owning a renowned Rolex
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Buying a Patek Philippe watch in 2026 demands considerable financial resources, deep knowledge of the market, and strategic networking. Prospective collectors must navigate limited supply, high demand, and the secondary market’s price volatility, often requiring connections with authorized dealers, reputable resellers, or insider contacts to secure a piece at
News
David Edwards oversaw Seiko UK’s final year, delivering revenue of £27 million, slightly below the previous £27.6 million, while an operating profit of £850 million turned into a £215,000 loss. The company ended the year with net assets of £28 million, and Edwards highlighted that sales remained
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Watch Gang’s Wheel offers a guaranteed minimum watch at the price of a level‑1 selection while giving buyers the chance to receive an upgrade, merging certainty with the excitement of surprise. Customers choose target watches across several tiers, pay the baseline price for the lowest tier, and then
review
Artem revisits its HydroFlex strap line by applying the Loop‑less, all‑FKM‑rubber construction to the classic two‑piece configuration, delivering a slimmer profile, greater flexibility, and improved durability while preserving the distinctive sailcloth texture on the surface. The new Classic HydroFlex collection arrives in five colors, offers quick‑
New Watches
The Inner Worlds Collection from Diatom presents five limited‑edition watches—Mercury, Venus, Earth, Moon and Mars—each crafted in stainless steel with a 39.5mm case and a 42‑hour power reserve. Every piece is restricted to 450 units and incorporates authentic space‑derived materials: rotors built from historic
New Watches
Norqain has expanded its Wild One line with three new titanium‑cased models, offering fresh design options for enthusiasts. The 39 mm and 42 mm skeleton versions feature grade‑5 titanium top plates, black Norteq back plates, and vibrant Super‑LumiNova accents, while the 42 mm Meteorite edition pairs a
New Watches
The Seiko Prospex Automatic Diver “Blue Tears” limited edition combines a striking blue‑on‑blue dial with a bright blue seconds hand, delivering a clean and purposeful aesthetic that avoids excessive styling. Housed in a 41.7 mm stainless‑steel case with a 12.3 mm thickness, the watch features
Feature
The piece marks the 25th anniversary of Günter Blümlein’s passing, celebrating his profound impact on modern watchmaking. It highlights his role in revitalizing iconic brands such as IWC, Jaeger‑LeCoultre, and A. Lange & Söhne, and recounts his legacy through anecdotes, photographs, and reflections from colleagues and friends who
New Watches
The Lorike BL‑Evolution “Competition” watch celebrates Lorike’s partnership with Inter Europol Competition, using carbon‑carbon material reprocessed from the brake pads of the No. 43 and No. 343 LMP2 cars that won the 2026 24 Hours of Le Mans. Housed in a 50 mm × 42 mm × 10.3
New Watches
Porsche Design and Hodinkee have released the Chronograph 1 Utility, a limited‑edition military‑inspired tool watch that revives the iconic Lemania 5100 movement in an updated WERK 01.340 calibre. Housed in a 40.8 mm lightweight titanium case with a bead‑blasted finish, the watch features a black
New Watches
The Christopher Ward C1 Jump Hour XV is a limited‑edition 300‑piece watch that celebrates the brand’s 15th anniversary of its first in‑house complication. Housed in a 39 mm Light‑catcher™ stainless‑steel case with a sapphire crystal, it features a refined guilloché dial created with a
New Watches
Hamilton revives its 1920s heritage with the American Classic Cushion, a square‑cushion‑shaped watch released in 30 mm and 34 mm sizes. Drawing inspiration from the brand’s 1919 Cushion model and later Art Deco references, the new pieces feature a hand‑wound H‑42 movement based on the
review
Favre Leuba, a historic Swiss watchmaker dating back to 1737, has experienced numerous relaunches and ownership changes, most recently being acquired by the Titan Company Limited in 2011 and undergoing another transition in 2023. The Raider Harpoon 42, a modern reinterpretation of the brand’s 1960s‑70s cushion‑cased designs,
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The video provides an inside look at Happy Jewelers, revealing day‑to‑day operations and the ways the store interacts with its customers. Viewers see how staff manage appointments, handle sales, and maintain the shop’s inventory, offering a realistic view of the business’s workflow. Through candid footage, the
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Brand ambassadors play a pivotal role in attracting a new generation of watch enthusiasts by sharing authentic experiences and showcasing the craftsmanship behind each timepiece. Their personal connections and storytelling foster community growth, encouraging enthusiasts to engage with the brand and develop lasting loyalty. Through strategic outreach and genuine enthusiasm,
video
The story offers an exclusive look inside Panerai’s secret military laboratory, revealing how the brand’s heritage and technical expertise converge to create cutting‑edge timepieces. It details the development process behind two newly launched limited‑edition watches, PAM01734 and PAM01794, highlighting their unique design elements, limited production numbers,
comparisons
The guide presents a curated selection of durable, affordable watches that can endure the everyday challenges of parenting, such as spills, splashes, drops, and the need for low‑maintenance operation. It highlights digital and quartz options ranging from the ultra‑cheap Casio F‑91W to higher‑priced models like the
podcast
The episode features Andy from Andy’s Watches, a prominent voice in the watch‑collecting community on TikTok and Instagram, who shares his journey from discovering watches through a Panerai appearance in a Bruce Willis film to building a personal collection centered around genuine pieces. He discusses how his passion
video
The analysis evaluates current market conditions and collector demand for the Omega Speedmaster, offering insight into whether now is an optimal moment to purchase the watch. It considers factors such as pricing trends, availability, and the brand’s reputation for timeless design and craftsmanship. By examining recent sales data and
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Rolex’s uniquely designed watches are showcased, emphasizing the brand’s innovative approach and distinctive appeal. The video highlights the craftsmanship and artistic flair that set these timepieces apart in the luxury market. Through vivid visuals and detailed commentary, viewers gain insight into the creative concepts behind each model, illustrating
video
The video presents a fun challenge where viewers guess the price of a watch and, if correct, get to keep it. It engages the audience with interactive guessing, showcasing the brand’s personality and encouraging participation. Through this entertaining format, the content highlights the excitement of discovering watch values while
New Watches
Patek Philippe revives its iconic Ladies First line with the new Gondolo collection, showcasing six versions of the Ref. 7043 that blend vibrant colors, gemstone‑rich dials, and modern styling. Unveiled at the Watch Art Grand Exhibition in Milan, the range includes three diamond‑set models and three Joaillerie pieces,
New Watches
The Patek Philippe 5978P-010 Instantaneous Perpetual Calendar Chronograph Limited Edition Milano 2026 is a hand‑wound masterpiece unveiled for the Milan Watch Art Grand Exhibition. Combining the CH 29‑535 PS chronograph and the instantaneous perpetual calendar module, the watch features a 500‑part, 33‑jewel calibre with a
New Watches
The Patek Philippe World Time Minute Repeater 5531G Limited Edition Milano 2026 revives the iconic 5531 reference with two white‑gold variants, 5531G‑012 and 5531G‑013, each limited to five pieces. Both models feature a 40.2 mm white‑gold case with hand‑guilloché Clous de Paris detailing, interchangeable
New Watches
The Gradient Blue Patek Philippe Aquanaut 5167A Limited Edition Milano 2026 is a steel‑case sports watch unveiled at the Patek Philippe Watch Art Grand Exhibition in Milan. Featuring a 40.8 mm case with a sunburst midnight‑blue dial, red minute track, and white‑gold applied numerals, the piece
New Watches
The exhibition presents three limited‑edition Patek Philippe Calatrava watches, each inspired by one colour of the Italian flag—green, white, and red—and crafted for the 2026 Milano Grand Exhibition. The 7047G‑010 Minute Repeater, limited to five pieces, features a red lacquered dial with carbon pattern, a white‑
review
The Seiko Prospex Speedtimer HBJ008 European Limited Edition is a 39 mm solar‑powered chronograph released in a run of 4,000 pieces, priced at €880. It features a deep blue dial with orange applied indexes and luminescent markers, a stainless‑steel case with a fixed bezel, 100 m water
review
The Voxel Meridion VX01‑E is a limited‑edition watch that distinguishes itself with a self‑developed jumping complication, allowing the dial to switch between 12‑hour and 24‑hour displays every twelve hours. Housed in a faceted 41.4 mm case made of brushed and polished 904L stainless steel
review
The new G‑SHOCK MRG‑D5000 “Blue Rose Project” is a limited‑edition watch crafted from transparent blue sapphire, released in a run of only 20 pieces. Priced at $80,000, it combines the rugged functionality of the MR‑G series—solar charging, Multi‑Band 6 radio sync, stopwatch, timer,
events
Patek Philippe’s Watch Art Grand Exhibition in Milan showcases an extraordinary collection of table clocks, dome clocks, wristwatches, and pocket watches that blend masterful enamel work, gold‑wire detailing, and intricate marquetry. The pieces draw on Italian motifs—from the map of Milan and Byzantine mosaics of Ravenna to
podcast
Brand ambassadors have become a staple in the watch industry, with figures ranging from actors and athletes to musicians and explorers promoting timepieces to wider audiences. In this episode of Fratello Talks, the hosts discuss how such ambassadors can increase visibility for watches, but emphasize that genuine enthusiasm and credibility
Feature
Moving to a new Brooklyn apartment has sparked a deep reflection on the personal collections of watches and records that have accompanied years of life changes. The narrative describes the logistical challenges of packing, deciding what to keep, sell, or discard, and the emotional weight of items like a limited‑
New Watches
The Nezumi Voiture VM2 chronograph revives the brand’s classic racing-inspired line with a fully mechanical movement and striking new colorways. Featuring a 40 × 47 mm stainless‑steel case, 100 m water resistance, and a double‑domed sapphire crystal, the watch combines vintage styling with modern durability. Two versions
review
Earthen Co. has expanded its Summit MK II collection with three new ceramic‑case models—Dune Devil, Glade, and Après‑Bleu—each featuring distinctive color schemes, matching straps, and playful details such as colored crowns and luminous hands. The watches retain the original specifications of a 38 mm case, 10
review
Artisans de Genève has transformed a Rolex Cosmograph Daytona into a unique, neon‑inspired piece by hand‑machining the case, skeletonizing the dial, and adding a luminous mint‑green glow that appears in low light. The latest version retains the striking white dial and black chapter ring while discarding the
events
The 2026 Toronto Timepiece Show gathered over ninety brands at the Meridian Arts Center, showcasing a diverse range of watches from established names like Tudor, Seiko, and Omega to emerging independent makers such as Baltic, RZE, and 22Studio. Highlights included the iconic Tudor Black Bay 54, a vintage Seiko Alpinist,
events
Windup Watch Fair returns to Manhattan’s Center415 for a three‑day event from October 16‑18, 2026, featuring over 160 watch brands, new hall space, and live streaming through eBay Live. The fair offers free public access with no registration, showcasing fresh releases from lead sponsors such as Bremont,
