comparisons
The exploration of accuracy in timepieces reveals the distinct characteristics of mechanical and quartz movements, each serving different purposes and appeals. Mechanical watches, powered by intricate engineering, embody craftsmanship and tradition but fall short in precision compared to quartz watches, which utilize battery-powered quartz crystals to achieve remarkable accuracy and
Feature
The rise of mechanical watches among brands traditionally focused on quartz reflects changing consumer preferences in the watch industry. The Quartz Crisis of the 1970s and 1980s led many Swiss watchmakers to shift to quartz technology, resulting in a significant decline in mechanical watch production. However, since the 1990s, mechanical
New Watches
The Schaefer and Companions Octolune watch represents a refined evolution of the brand’s design philosophy, transitioning from the intricate aesthetics of the Solune collection to a more versatile and approachable silhouette. The Octolune features a 43mm wide 904L stainless steel case with a distinctive octagonal bezel and a sophisticated
Newly released Jeffrey Epstein case files reveal Ghislaine Maxwell openly discussing the bulk purchase of counterfeit luxury watches sourced from China.
Minerva, a brand renowned among collectors, has a rich history that dates back nearly 170 years, now under the ownership of Montblanc. Originally founded by brothers Charles-Yvan and Hippolyte Robert in 1858 in Villeret, Minerva began by sourcing movements but took a pioneering step in 1902 by manufacturing its own
The article explores the current golden age of highly complicated wristwatches, which are equipped with features like grandes sonneries, split-seconds mechanisms, and astronomical displays. These watches, comprising over 1,000 components and multiple functions, cater to a niche market of wealthy collectors who appreciate the artistry and technical mastery involved
The 2026 Grammy Awards showcased not just musical talent, but also a range of impressive watches that highlighted personal style among the attendees. Shaboozey made a statement with the new Piaget Polo 79 in a striking two-tone gold combination, while Kendrick Lamar turned heads with a dazzling Cartier Tank Américaine
Michel Nydegger, the CEO of Greubel Forsey, emphasizes a management philosophy that fosters creativity among the brand's 130 employees rather than traditional oversight. He aims to create a supportive environment where ideas can flourish through collective discussion. Nydegger prioritizes sustainability in the brand's operations, ensuring that
The Louis Vuitton X De Bethune LVDB-03 Louis Varius Project introduces a limited edition travel watch and a pair of exquisite Sympathique clocks, showcasing a collaboration between the luxury brand and Swiss independent watchmaker De Bethune. The LVDB-03 GMT Louis Varius watch is crafted in blued titanium, featuring a unique
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The Swiss watch industry faced a severe crisis in the 1970s and 1980s due to the rise of quartz technology, which enabled Japanese manufacturers to produce cheaper, more precise watches. Despite the collapse of many Swiss companies and a significant loss of jobs, a few key figures, including Jean-Claude Biver
events
On February 6, 2026, the Windup Watch Shop showroom in Brooklyn buzzed with excitement as Oris and Worn & Wound celebrated the launch of the Big Crown Pointer Date “Bullseye.” Despite the cold weather, watch enthusiasts and first-time buyers gathered to experience the new release. Attendees interacted with Oris executives,
editorial
The volatility of gold prices significantly influences the luxury watch market, particularly for brands like Rolex. While gold is a valuable raw material for crafting watches, its market value does not directly dictate the prices of high-end timepieces. Factors such as brand equity, design, and demand play a crucial role
comparisons
The comparison explores three models of the Omega Speedmaster: the classic Moonwatch, the modern White Dial, and the luxurious Black and White. Each model shares a similar 42mm case design but differs in aesthetics and functionality. The Moonwatch features a matte-black dial and a practical, utilitarian design, while the White
review
The Audemars Piguet Royal Oak Selfwinding Perpetual Calendar Openworked showcases a refined design that balances technical innovation with aesthetic appeal. With a 41mm titanium case measuring just 9.5mm in thickness, it is constructed using lightweight materials that enhance both wearability and comfort. The watch features a striking openworked dial
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Watches and Wonders Geneva 2026 is set to expand its ambitions and audience, showcasing innovation and industry relevance through redesigned events like the LAB, which features 15 startups. Additionally, the "Wake Up!" exhibition offers a unique historical perspective on alarm mechanisms, tracing their evolution from public bells to
News
Omega has inaugurated a pavilion in Milan during the Winter Olympics, providing an interactive experience that highlights the watchmaker’s long-standing relationship with the Games. Open to the public, the pavilion showcases Omega's role as the Official Timekeeper through various exhibitions that include historic images, technology displays, and
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Chopard has partnered with Italian automotive design house Zagato to introduce the Lab One Zagato Concept watch, the lightest titanium timepiece the brand has ever created, weighing just 43.2 grams including the strap. This innovative watch embodies a unique architectural approach, drawing inspiration from Zagato's racing car
video
The video titled "Swiss Watchmaking Is a Lie (And Here’s Why)" explores the misconceptions surrounding Swiss watchmaking, challenging the romanticized image of precision and craftsmanship that has long been associated with the industry. It delves into the realities of production, revealing how many brands rely on mass-produced
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In January 2026, several exciting watch releases captured attention, highlighting innovative designs and advanced technology. Among the best new releases, notable watches exemplify craftsmanship and style, appealing to both enthusiasts and casual wearers. Each timepiece showcases unique features that set them apart in the luxurious watch market, making them highly
video
The video titled "This Watch Is Crazy but is it Too Crazy?" is set to run on February 9, 2026, and is crafted by Michael Wolf. It appears to delve into the eccentricities of a particular watch, raising questions about its design and functionality. The story is shared
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The video titled "ON TIME | How REAL Watch Collectors Think" features insights from Eric Wind, who shares his perspective on the mindset of genuine watch collectors. It delves into the intricate world of horology, exploring not just the appeal of timepieces but also the emotional and historical connections
