News
The secondary market for luxury Swiss watches is experiencing a notable rise in value retention, with Patek Philippe leading at a 15.4% increase, followed by Rolex at 9.8% and Audemars Piguet at 3% for the second quarter of 2026. Seven of the eight tracked brands have improved their
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The interview explores how Sotheby’s is navigating the booming million‑dollar watch market, highlighting a shift from speculative buying toward a deeper appreciation of craftsmanship, rarity, and provenance. Geoff Hess notes that auction participation has expanded dramatically, with 1,850 bidders from 60 countries and a 64 % increase in
News
China’s economy slowed in the second quarter of 2026, with GDP growth falling to 4.3% from 5% in the first quarter, missing the annual target of 4.5%‑5%. The decline reflects weaker domestic demand despite a 27% rise in June exports, creating uncertainty for luxury watch brands
The premium on Rolex Certified Pre‑Owned (CPO) watches has narrowed, with the gap between authorized retailers and the broader secondary market decreasing from almost 40% to around 30% according to the latest Morgan Stanley and WatchCharts data. The median global CPO premium sits at about 30.2%, while the
The interview explores how Sotheby’s is navigating the booming million‑dollar watch market, highlighting a shift from speculative buying toward a deeper appreciation of craftsmanship, rarity, and provenance. Geoff Hess notes that auction participation has expanded dramatically, with 1,850 bidders from 60 countries and a 64 % increase in
The Seiko Marinemaster 300 is a highly regarded dive watch known for its monobloc case, sharp polishing, and robust 8L35 (or later 8L45) movement derived from Grand Seiko technology. Originally released around 2014 with a retail price near €2,000, it offers a 44.3 mm diameter, 15 mm thickness,
Phillips will offer a pre‑production F.P. Journe Chronomètre à Résonance, serial number 022/99R, at its Geneva auction in early November. The piece, delivered to its original owner in 1999, is one of only about ten known examples and may set a new price record for the brand,
The narrative traces the evolution of the multi‑axis tourbillon from its conceptual roots in Anthony G. Randall’s 1978 patent and Richard Good’s carriage‑clock prototype to its modern incarnations across dozens of brands. Early pioneers such as Randall, Good, and later Thomas Prescher laid the theoretical and
Hing Wa Lee’s evolution from a Hong Kong gemstone carving workshop to a leading independent luxury watch retailer in the United States reflects a strategic shift toward immersive, experience‑driven retail. While the company continues to prioritize product, service, and brand partnerships, it now designs stores around hospitality, personal
New Watches
The Bravur × Zwift Limited Edition watch blends high‑end Swiss watchmaking with the virtual cycling world of Zwift, offering a 37 mm stainless‑steel case, sapphire crystal, and a Sellita SW200‑2 automatic movement with up to 68 hours of power reserve. Priced at €1,395 incl. VAT (US$1,
New Watches
Krayon’s Parhelion is a high‑jewellery halo watch that celebrates the phenomenon of parhelia, or sundogs, with a striking gradient of 124 baguette‑cut sapphires ranging from deep blue to colourless, plus additional stones on the bezel, strap buckle, and hour markers. The 39 mm 18K white‑gold case
review
The Seiko Marinemaster 300 is a highly regarded dive watch known for its monobloc case, sharp polishing, and robust 8L35 (or later 8L45) movement derived from Grand Seiko technology. Originally released around 2014 with a retail price near €2,000, it offers a 44.3 mm diameter, 15 mm thickness,
comparisons
The piece highlights five standout models from the current Rolex Cosmograph Daytona lineup, emphasizing their distinct designs, materials, and technical features. It begins with the turquoise‑dial 126518LN, noting its bold color combination and detailed finishing, then moves to the chocolate‑brown Everose version (126505‑0005) praised for its understated
auctions
Phillips will offer a pre‑production F.P. Journe Chronomètre à Résonance, serial number 022/99R, at its Geneva auction in early November. The piece, delivered to its original owner in 1999, is one of only about ten known examples and may set a new price record for the brand,
New Watches
The Bianchet Rotondo UltraFino Rose Gold is a luxurious evolution of the brand’s signature tonneau‑shaped models, offering a sleek 39.5 mm case in 18 k rose gold with an integrated bracelet. Its ultra‑thin 8.9 mm profile houses the proprietary UR01 self‑winding calibre featuring a
review
The 2026 Vacheron Constantin Traditionelle Twin Beat Perpetual Calendar reintroduces the original 2019 model with an upgraded power reserve that extends from 65 to 70 days when operating in the slower 1.2 Hz “passive” mode, while the faster 5 Hz “active” mode provides up to four days of autonomy.
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The video presents a highly sought‑after watch collection, showcasing each piece with detailed visuals and commentary that highlight the craftsmanship, design nuances, and innovative features of the latest releases. Enthusiasts are guided through the significance of each model, learning how they fit into current trends and why they stand
Time Graphing
The watch industry has found yet another way to make buying a watch more complicated than buying a house. Swatch and Omega’s new Mission to the Moon 1969 is not merely limited, expensive by MoonSwatch standards and sprinkled with enough Moonshine Gold to inspire online arguments about melt value.
New Watches
The Czapek Promenade Goutte de Rosée is a limited‑edition watch of only 25 pieces, presented on July 16, 2026. It features a 38 mm 18‑karat yellow‑gold case housing a striking green Grand Feu enamel dial created in collaboration with Donzé Cadrans. The dial’s wave‑pattern relief
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The story examines why choosing the Omega Speedmaster over a high‑end Audemars Piguet watch can be a smarter decision, emphasizing the watch’s heritage, intrinsic value, and the personal satisfaction it brings to its owner. It highlights how the Speedmaster’s storied history and timeless design offer lasting appeal
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The piece explores six iconic watches that combine practical durability with refined aesthetics, making them suitable for both underwater adventures and rugged land expeditions. Each timepiece is evaluated for its robust construction, reliable performance, and versatile design that seamlessly transitions from professional use to everyday wear. Through a detailed analysis
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The expert review offers a critical assessment of the 2026 Rolex lineup, highlighting which models provide genuine value and which are considered overrated. Collectors and enthusiasts gain insight into market trends and the potential impact of new releases on the brand’s reputation. By analyzing each watch’s design, performance,
New Watches
The Solar Orbiter Watch Winder, created for MB&F’s M.A.D. Gallery, is a striking kinetic sculpture that doubles as a functional watch winder. Designed by British artist Martin Smith, the limited edition piece stands 60 cm tall and 40 cm wide, combining powder‑coated steel, aluminum,
podcast
The episode features a conversation between aBlogtoWatch founder Ariel Adams and Frederic Gasser, President of B.R.M North America, detailing how the French motorsport‑inspired watch brand entered the U.S. market. Gasser recounts how a simple phone call and a handful of watches led to the brand’s
comparisons
The guide explores affordable GMT watches under $650, highlighting models that balance price, quality, and everyday wearability. It emphasizes practical features such as comfortable case sizes, reliable movements, adequate water resistance, and user‑friendly bezels, while noting compromises like bezel play, crown design, or crystal material. Each watch is evaluated
New Watches
The Bremton Supernova Hawking Limited Edition celebrates the pioneering work of physicist Stephen Hawking by integrating references to his research into a bold, space‑inspired chronograph. Housed in a 41 mm DLC‑coated 904L stainless steel case with a black ceramic decagonal bezel, the watch features a dark, geometric dial
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The design patent filing reveals Rolex’s ambitious new inclined‑plane clock, a gravity‑powered desk timepiece that rolls down a sloped surface and must be manually lifted back to the top after a seven‑day cycle. Prototypes were displayed at Watches & Wonders 2026, one in the brand’s
New Watches
Gerald Charles has unveiled a trio of limited‑edition Masterlink watches featuring gem‑set bezels and stone dials crafted from rare minerals—Spectrolite for the blue version, Aventurine for green, and Iron Eye for black and red. Each dial is painstakingly cut to the brand’s asymmetrical “smile” shape, hand‑
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The Patek Philippe Ref. 6105G‑001 “Celestial Sunrise Sunset” combines a sophisticated sky‑and‑moon dial with sunrise and sunset indicators, offering a highly accurate celestial display rooted in Geneva’s horizon. Five hands, a rotating disc system and a 240 C LU CL LCSO movement work together to show
New Watches
The limited‑edition Mission To The Moon 1969 Moonswatch, a collaboration between Swatch and Omega, celebrates the Apollo 11 landing with 1,969 pieces featuring eleven grams of 18‑karat Moonshine Gold on the dial, hands, pushers, crown, and case accents. Housed in a matte black bioceramic case, the watch
New Watches
The new Citizen Promaster Dive collection offers affordable, no‑frills dive watches powered by Eco‑Drive technology, providing up to 200 meters of water resistance and a year of power reserve from light exposure. Three color options—blue, black, and white—feature stainless‑steel cases measuring 40.6 mm by
New Watches
Bianchet’s Rotondo UltraFino Gold combines 18 K rose gold with black PVD, rubber, and a lacquered crown to create a striking contrast that highlights the brand’s dedication to the flying tourbillon. The 39.5 mm case is thin at 8.9 mm and fully open‑worked, exposing the
New Watches
Nomos expands its compact Tetra 27 line with two new models, the classic white version and the two‑tone duo, both featuring a 27.5 mm square case that is only 6.1 mm thick. The watches share a hand‑wound Calibre DUW 4001 movement with a 53‑hour power
comparisons
The piece evaluates affordable watches that serve as practical alternatives to the Rolex Explorer, focusing on models priced under $1,000. It highlights the Casio Oceanus T200’s solar-powered quartz movement, refined finishing, and Bluetooth integration, while noting its bracelet rattling and average lume. The Seiko SRPE51 is praised
comparisons
The comparison examines two dive‑watch chronographs, the Ollech & Wajs Astrochron and the Doxa Sub 200 T‑Graph II, highlighting their shared focus on functionality and robust design while emphasizing distinct approaches. The Astrochron offers a 500 m depth rating, a thick 16.8 mm case, and a busy
New Watches
The More Compact C by Romain Gauthier Titanium Edition 39.5 reimagines the celebrated C collection in a slimmer 39.5 mm grade‑5 titanium case, reducing thickness to 9.45 mm and lug‑to‑lug length to 46 mm. Its distinctive six‑facet bezel, brushed‑and‑polished finishes, and
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The video delves into Breguet’s remarkable 225‑year heritage, highlighting the brand’s continuous pursuit of horological excellence. It showcases the tourbillon, a hallmark of Breguet’s innovation, and explores how this complex mechanism symbolizes the company’s dedication to precision and artistry over more than two centuries. Gregory
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Schwarz Etienne’s journey toward full in‑house watchmaking marks a pivotal shift in the brand’s evolution, emphasizing a steadfast dedication to craftsmanship and technological innovation. By mastering every stage of production within its own facilities, the company reinforces its commitment to preserving traditional watchmaking heritage while embracing modern
New Watches
The Roger Dubuis Excalibur Kabuto celebrates Japanese history by integrating the samurai commanders of the Edo period into the brand’s Excalibur Knights of the Round Table collection. Twelve intricately sculpted kabuto helmets, representing the most influential clans, encircle the dial, while a central indigo‑coated square symbolizes Edo Castle.
News
The secondary market for Cartier watches is experiencing a sharp rise, with heat scores increasing 3.5 times faster than any other luxury brand, according to Chrono24’s ChronoPulse Index. While Cartier watches trade at an average discount of 28.1% off retail in early 2026, price gains on Chrono24
New Watches
Orient introduces five new Mako 40 models featuring gradient dials in green, navy blue, brown, gray and copper, each fading from a dark edge to a brighter sunburst centre. The watches retain the affordable 39.9 mm stainless‑steel case, 20 bar (200 m) water resistance and automatic F6722 movement
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The limited‑edition Swatch × Omega MoonSwatch Mission to the Moon 1969 commemorates the historic 1969 Moon landing with a 18‑karat Moonshine Gold dial, crown, and chronograph pushers crafted from re‑smelted Omega spare parts of the era. Housed in a 42 mm black bioceramic case, the quartz chronograph features
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Oris CEO Rolf Studer emphasizes that sustainability is integral to the brand’s identity, encompassing economic, ecological, and social dimensions. He highlights initiatives such as the Lou Gehrig Limited Edition supporting ALS research, the Great Barrier Reef watch series, and the Billion Oyster Project aimed at restoring New York Sound,
review
The Parmigiani Fleurier Tonda PF Chronograph Mystérieux is a highly inventive watch that conceals its chronograph function until activated, offering a seamless transformation of the dial. Built on the PF053 movement with a 60‑hour power reserve and a 28,800 vph frequency, the piece features a monopusher chronograph, a
review
The Rado Diastar Original Skeleton Limited Edition combines a vibrant summer aesthetic with sophisticated craftsmanship. Its 38 mm case blends a dark Ceramos ceramic‑metal alloy upper with polished stainless‑steel sides, while a faceted sapphire crystal creates striking highlights that showcase the skeletonized ETA‑based R808 movement. The dial
New Watches
Tedoro’s Quadra Meteorite GMT blends 1970s-inspired design with modern functionality, featuring a 40 mm stainless‑steel case, a meteorite dial with a 24‑hour GMT bezel, and a Miyota 9075 automatic movement offering a 42‑hour power reserve. The watch’s integrated bracelet tapers to a deployant clasp,
review
The new A. Lange & Söhne Lange 1 Tourbillon Perpetual Calendar “Lumen” pushes the brand’s flagship line forward with a striking platinum case, a tinted sapphire dial, and a reengineered L255.1 movement that offers a more visible tourbillon, a double‑function moon phase, and an intricate perpetual calendar
New Watches
The Elliot Brown Arne Cali Limited Edition Field Watch Collection introduces four vibrant, California‑style field watches that blend the brand’s tactical heritage with bright, summer‑inspired designs. Each model features a California dial that combines Roman numerals above the axis with Arabic numerals below, enhancing readability at unconventional
podcast
The episode dives into the latest developments in the watch world, featuring detailed discussions on Zenith’s Defy Extreme chronographs, the historic Buzz Aldrin watch collection heading to auction, and Norqain’s vibrant Freedom GMT Holiday Edition. It also examines Panerai’s first Submersible on a bracelet, Titan’s ultra‑
video
The video explores the essential watches that every collector should own at least once, offering insightful commentary on iconic timepieces that define horological heritage. It highlights key models, their historical significance, and the reasons they become foundational pieces in a well‑curated collection, helping enthusiasts understand what makes each watch
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The video explores the contrast between iconic vintage designs and contemporary modern aesthetics, showcasing how these styles can coexist and complement each other. It also delivers the latest updates from Justin Hast's podcast, offering listeners fresh cultural insights and inspiration that tie into the visual themes presented. Through
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The evolution of dive watches marked a pivotal shift in horology, introducing robust, water‑resistant designs that set new standards for durability and functionality. By withstanding the pressures of deep underwater environments, these timepieces demonstrated engineering excellence and expanded the possibilities for both professional divers and everyday wearers. Their impact
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Buying Time Analysis reveals that the secondary market holds a wealth of high‑quality watches that are often priced far below their true value. Savvy shoppers who know where to look can discover unique timepieces, benefiting from substantial savings while adding rare or discontinued models to their collections. This approach
Time Graphing
There was a time when the luxury watch business revolved around craftsmanship alone. The movement mattered. The finishing mattered. Heritage mattered. Today, all those things still matter, but increasingly they are only the admission ticket into a much larger conversation about cultural relevance, brand ecosystems and emotional storytelling. That is
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Marilyn Monroe’s legacy extends beyond her iconic film career into the world of horology, where she is linked to two remarkable timepieces. One is a mid‑century platinum and diamond dress watch, originally crafted by Blancpain in the late 1940s or early 1950s, which she later bequeathed to acting