Feature
The piece traces the evolution of chronometer certifications from early precision breakthroughs in the 17th century to modern standards, highlighting key milestones such as the British Royal Observatory’s first timing trials, the establishment of observatory certificates like the Kew “A” rating, and the development of the Geneva Seal. It
News
Zenith is shifting its strategy toward high‑end watchmaking, announcing the elimination of about 200 jobs as part of a restructuring aimed at improving profitability after years of losses and challenging market conditions. CEO Benoît de Clerk cited a strong franc, US tariffs, and weak demand in the Middle East
Feature
Van Cleef & Arpels marks two decades of its “Poetry of Time” philosophy by showcasing a collection of poetic complications—mechanical marvels that tell stories through animated scenes on the dial. From the Lady Arpels Centenaire’s seasonal disc to the butterfly automaton of the Papillon Automate, each piece blends
From a multimillion-dollar Patek collection to affordable watches with attitude, today’s issue explores what gives a watch an identity worth owning.
From battlefield Tudors to tomorrow’s independent icons, today’s issue asks what gives a watch a story worth keeping—and a price worth paying.
Rolex premiums face a reality check, AP moves into certified pre-owned, and collectors rediscover what makes a watch worth the money.
Record crowds, independent vision, and a gold Daytona put the spotlight on what makes a watch worth owning.
Biver lowers the velvet rope, Hublot revisits its identity, and a rare De Bethune asks what collectors will pay for a watch with a mind of its own.
Hublot revisits its roots, Rolex monetizes reassurance, and collectors ask the question every watch brand must answer: what makes this worth the money?
Feature
The luxury sector is confronting a structural decline as its traditional growth model—centered on heritage, mass marketing, and extensive supply chains—has become a liability. Brands are experiencing an innovation recession, with overreliance on iconic products, and a reputational recession, as price hikes outpace perceived value, leading to a
comparisons
The comparison highlights how the Rolex Submariner and Panerai Luminor Marina embody distinct approaches to luxury dive watches. Rolex offers incremental refinement, a versatile design, and reliable automatic movement, emphasizing comfort, accuracy, and broad appeal despite a high price and challenging acquisition process. Panerai focuses on bold aesthetics, manual winding,
video
The rise of counterfeit watches poses a significant threat to the watch industry, damaging both reputation and revenue. Brands face increasing pressure to implement vigilant protection measures and educate consumers about the risks of fake products. Effective brand protection strategies are essential to preserve authenticity and maintain consumer trust, ensuring
video
The piece explores the growing acceptance of quartz technology among watch enthusiasts, emphasizing how its precision and affordability are reshaping perceptions within the collector community. By highlighting the cultural shift toward valuing functional accuracy over traditional mechanical nostalgia, it demonstrates that quartz watches can offer both reliability and accessibility without
New Watches
Clemence’s new Photic MKII Swiss Edition brings the brand’s popular dive watch into the Swiss realm with a limited run of 25 pieces, featuring a Soprod M100 movement, a fully luminous bezel, and a fresh Atoll Blue dial. The 38.5 mm case retains the original dimensions and
events
Yu Ishihara and Yuya Suganuma showcase their inventive approaches at the Seiko Power Design Project exhibition, where the brand encourages in‑house designers to break free from commercial constraints. Ishihara, known for the Grand Seiko Kodo Constant‑Force Tourbillon, emphasizes the interplay of movement and case architecture, using the Japanese
review
The Marvin Bathyscapere Automatic Diver impresses with a well‑executed design that balances classic dive‑watch aesthetics and thoughtful details. Priced at $799, the 43 mm stainless‑steel case houses a Sellita SW200 movement, a solid 12.1 mm‑thick profile, and a distinctive rotating inner bezel operated by a
video
A video titled "The Blurred Line Between Entry Level & Luxury Watches" explores the distinctions and overlapping features of affordable and high-end timepieces, highlighting design elements, brand perception, and market trends that influence consumer choices. The content delves into how entry-level watches can emulate luxury aesthetics
New Watches
The Caballero Titanium Avio Blue marks Singer Reimagined’s first three‑hand, time‑only watch, featuring a Grade 5 titanium case finished in a powdery Avio Blue dial. Weighing just 49 grams, it measures 39 mm in diameter, offers a 50‑meter water resistance, and houses a manual‑wound calibre‑
New Watches
The new Favre Leuba Chief Tourbillon Guilloché is a limited‑edition timepiece of just 25 pieces, retaining the 41 mm cushion‑shaped steel case and the FL T01 manual‑winding tourbillon movement developed with Jean‑François Mojon of Chronode. Its most striking feature is a hand‑guilloché blue barleycorn‑pattern
New Watches
The Hanhart 417 ES × 0260 & BAIT is a limited‑edition collaboration that reimagines the classic 417 ES chronograph through a vintage motorsport lens. Produced in partnership with Miami‑based car and watch collective 0260 and streetwear brand BAIT, the watch is offered in two colorways—black with off‑white
New Watches
The new G‑Shock 2500 series reimagines the brand’s iconic durability with a fully analog design inspired by the Patek Philippe Nautilus, earning the nickname “CasioNaut.” Nine models will launch in November, offering resin versions starting at $145 and metal‑accented variants priced between $280 and $350, all featuring
Feature
Eivind “Edthezilla” Németh, a Norwegian watch enthusiast and collector, has built a reputation online under the Instagram handle @Edthezilla. His passion for horology began in childhood with a family‑passed‑down Certina and a Speedmaster, eventually leading him to amass a collection focused on Rolex, Patek Philippe, and independent brands.
review
The review examines Casio’s new G‑Shock 2500 series, dubbed “CasioNaut,” highlighting its fully analog design with a unique quartz module that adds a digital‑style stopwatch while keeping the dial clean. The watch features the Shock Release Hand system for impact protection, a dual‑function date wheel, and
auctions
The eBay Finds column returns with a curated selection of vintage watches currently listed on eBay, highlighted by editor Christoph McNeil. This installment showcases a Hamilton Masterpiece dress watch with a yellow‑gold‑filled case and manual‑wind caliber 832, a chunky Seiko 5 Actus featuring a day/date window,
auctions
The Monaco Legend Group’s Fall 2026 auction returns to classic vintage watches, showcasing an impressive selection of high‑end timepieces across several renowned brands. Highlights include a Rolex ref. 6062 estimated between €1 million and €2 million, an Audemars Piguet triple‑calendar moon‑phase watch, a Patek Philippe ref.
auctions
The upcoming Dr Crott auction on Halloween showcases a remarkable array of vintage watches, from rare pocket watches and WWII‑era Rolex chronographs to standout pieces like the Certina DS‑3 Super PH1000M, a 1976 diver with a distinctive purple wax‑stained caseback and original bracelet. Highlights also include the
News
Zenith, the historic Swiss watchmaker owned by LVMH, is undertaking a major restructuring that will cut up to half of its workforce at the Le Locle manufacture and scale back production of its mid‑tier models. The plan, announced by CEO Benoît De Clerck, targets the elimination of around 100
video
The video warns that constantly upgrading watches can lead to unnecessary spending, highlighting a costly mistake where a consumer spent $5,000 on a new timepiece. It emphasizes the importance of evaluating the true value of a watch and resisting the pressure to chase the latest models, encouraging viewers to
video
The episode explores the evolution of Rolex, tracing its rise as a symbol of luxury and examining how shifts in the watch industry have impacted its market position. It highlights the brand’s innovations, strategic decisions, and the broader economic and cultural trends that have shaped its reputation over time.
video
The Breguet Classify Tourbillon 7357 showcases exceptional craftsmanship and cutting‑edge technology, offering a deep dive into the intricacies of one of the brand’s most celebrated timepieces. Detailed visuals and expert commentary highlight the movement’s precision, the tourbillon’s dynamic performance, and the luxurious finishing that defines Breguet’
video
The new “Reduced” Speedmaster from Omega has generated significant discussion within the luxury watch community, as its design changes reveal both advancements and lingering imperfections. While the watch aims to offer a more accessible version of the iconic Speedmaster, critics note that certain compromises affect its overall appeal, prompting deeper
review
The Hamilton American Classic Cushion collection reinterprets the brand’s historic cushion‑shaped watches with modern, compact mechanical movements. Offered in six configurations, the line features 30 mm and 34 mm cases in stainless steel or yellow‑gold‑coated steel, each only 8.1 mm thick and water‑resistant to
Feature
The piece explores how watch collecting, often imagined as a solitary hobby, actually fosters social connections through shared interests and visual cues. It describes a dive trip organized by Doxa and The Watch Preserve, where participants bonded over their love for vintage and modern dive watches, exchanging timepieces and forming
comparisons
The review compares Seiko’s 5 Sports SRPD51 (5KX) and San Martin’s SN004 MilSub, highlighting how both watches aim to offer affordable automatic diving watches but take different approaches. Seiko relies on its long‑standing design language, familiar case shape, and the in‑house 4R36 movement with day‑date
News
Zenith’s three‑year turnaround plan aims to reposition the Swiss watchmaker in the ultra‑luxury segment by drastically reducing production volumes and raising prices. The strategy involves cutting roughly half of the 200‑person workforce at its Le Locle site and eliminating about 100 jobs worldwide, while focusing on
News
Chrono24 has introduced a watch insurance service that covers the current market value of pre‑owned timepieces purchased on its platform. The standard policy protects against accidental damage, while an optional add‑on provides theft coverage up to €25,000 or £25,000, with no deductible. Available immediately in the
Feature
The piece highlights five Sinn watches that remain relatively unnoticed despite their strong functionality and distinctive design. It begins with the T50, noting its lightweight titanium and Goldbronze construction, then details the pilot‑focused 857 S, the dressy 1739 St I S, the multi‑zone 6096, the diving chronograph 206
review
The Breguet Classique Tourbillon 7357, released on October 26 2026, revives the brand’s iconic 1989 35 mm tourbillon watches in two precious‑metal versions: platinum (7357PT) and 18K Breguet gold (7357BH). Both models retain the 35 mm case size and a slim 9.2 mm profile, featuring dials crafted
review
Louis Vuitton’s Monterey Ceramic reinterprets the brand’s 1980s revival model with a modern, more accessible approach. The watch features a ceramic case available in black or green, a white lacquer dial, and a steel case back, retaining the proprietary LFT MA01.02 automatic movement that offers a 45‑
review
MING’s new 57.05 Comet watch reimagines the classic world‑timer complication with a fresh ergonomic approach. The timepiece features a rotating bezel equipped with two scales—one for regions observing daylight‑saving time and another for those that do not—allowing users to quickly adjust for DST changes.
New Watches
Frederique Constant has refreshed its Classics Heart Beat Moonphase Date collection with two new 40 mm models, one in stainless steel featuring a warm salmon dial and the other in yellow‑gold‑plated steel with a midnight‑blue dial. Both watches retain the signature Heart Beat aperture that reveals the
video
Explores how brand heritage and meticulous craftsmanship shape the perception of luxury in watches, contrasting Swiss manufacturers such as Rolex, Omega, Longines, and Tissot with Chinese-made timepieces. The discussion highlights the historical prestige, material quality, and intricate engineering that underpin the allure of Swiss watches, influencing consumer decisions and
New Watches
Atelier Mephalie, a revived Chinese watch brand, has launched a Minute Repeater Collection featuring three models priced between USD 25,000 and USD 59,500, significantly lower than comparable European pieces that often exceed €150,000. The watches are powered by the brand’s in‑house CAL.M 37‑689R
video
The video examines H. Moser’s surprising entry into digital watchmaking, highlighting how a brand renowned for traditional craftsmanship is embracing modern technology. It explores the significance of this move for the luxury watch industry, suggesting that blending classic design with digital functionality could reshape consumer expectations and set new
Newsletter
From a multimillion-dollar Patek collection to affordable watches with attitude, today’s issue explores what gives a watch an identity worth owning.
News
Zenith, the Swiss watchmaker owned by LVMH, plans to cut around 100 jobs at its Le Locle factory, representing roughly half of the site’s 196 positions, while another 100 roles worldwide are also at risk. The reductions are part of a strategic repositioning aimed at refocusing the brand on
New Watches
The Svea Atelier Monolith is a quartz‑driven dress watch that merges mid‑century modernist design with contemporary engineering. Featuring a distinctive five‑sided case measuring 27.5 mm by 27 mm and only 5.5 mm thick, the watch is offered in two collections: the Core Collection, priced at
New Watches
The Montblanc Geosphere 0 Oxygen Mount Elbrouz LE 829 is a limited‑edition world‑timer that incorporates volcanic ash from Europe’s highest peak into its case, creating a unique composite material that resembles marble and features a laser‑engraved outline of Mount Elbrus. The 43.5 mm watch combines
New Watches
The Laurent Ferrier Classic Moon Dusk Série Atelier is a limited‑edition timepiece presented in 18K yellow gold with a gradient dial that shifts from light taupe to deep brown, evoking the transition from daylight to twilight. The 40 mm case retains the brand’s pebble‑shaped silhouette and features
Feature
The piece explores A. Lange & Söhne’s pivotal revival in the 1990s, showcasing rare archival watches that embody groundbreaking engineering and meticulous hand‑crafted artistry. By revisiting the brand’s inaugural 1994 designs—such as the Lange 1, Arkade, Saxonia, and the technically complex Pour Le Mérite Tourbillon—the
New Watches
Breitling has expanded its core Navitimer collection with two manually wound models: the Navitimer B09 Chronograph 41 and the Navitimer B02 Chronograph 41 Cosmonaute. Both watches feature a 41 mm case, a clean dial without a date (except the Cosmonaute’s 6:00 sub‑dial), and options for black or
New Watches
Orient introduces the Kamasu GMT as an affordable automatic watch with a 24‑hour bezel, sapphire crystal, and 200 m water resistance, expanding multi‑timezone options at a lower price point. Built on the existing Kamasu case, it grows slightly in size, adds a GMT hand, and uses the new
Feature
Jiro Katayama’s journey into watchmaking began with a spontaneous purchase of a small lathe in 2008, driven by a desire to create something tangible after years in automotive and product design. Lacking formal training, he taught himself through web research, dissecting images and videos of movements, and experimenting in
Feature
The piece highlights four affordable watches released in October 2026 that stay under $600 and have confirmed U.S. pricing. It notes a shift toward distinctive designs, such as a panda‑inspired chronograph, Breguet‑style numerals on a Timex, and a titanium digital model, while also mentioning that the month’
New Watches
The 2026 update of the Maurice Lacroix Aikon Automatic Chronograph celebrates a decade since the collection’s debut, offering a refined case, dial, and movement while retaining the model’s signature integrated design. The stainless‑steel case is smaller at 42 mm by 14 mm, features a six‑claw bezel,
