editorial
Swiss watchmakers are experiencing a significant decline, with many brands reporting sales drops of over 50% in the past eight years. While some companies like Richard Mille have thrived, most others face existential challenges due to varying performance and strategies. Brands such as Omega have struggled with retail sales, despite
review
The Louis Vuitton Escale Worldtime has undergone a significant transformation since its original release in 2014, maintaining some iconic features while introducing new elements that enhance its appeal as a serious timepiece. The revamped model showcases a platinum case, which is a first for this line, and includes a meticulously
review
The review highlights the new Audemars Piguet Royal Oak Offshore Selfwinding Diver watches, emphasizing their impressive design and functionality. These tool watches are water-resistant up to 300 meters and feature an internal dive bezel, embodying high horology standards. The three new models come in vibrant colors—black and pink, black
The 2026 Oscars showcased not only cinematic talent but also impressive wristwear, as stylists increasingly highlight the importance of timepieces on the red carpet. Timothée Chalamet captured attention with his platinum Urban Jürgensen, while Pedro Pascal made a statement wearing Chanel's Boyfriend watch, demonstrating the versatility of traditionally
The significance of a watch brand's CEO or leader is multifaceted, as their role and influence can vary greatly across different companies. CEOs are not necessarily born into their positions; instead, they typically ascend through the ranks of the watch industry, gaining experience and mentorship along the way.
The distinction between openworked and skeletonized watches lies primarily in their design and function. Openworked watches typically feature a cut-away dial that reveals the movement beneath, while skeletonized watches have plates and bridges cut away to expose the inner workings entirely. Audemars Piguet has popularized the term "openworked"
The impact of artificial intelligence (AI) on the luxury industry, particularly in the high-end timepiece sector, is explored with a focus on the enduring necessity for human involvement. While AI offers tools that can enhance productivity and efficiency, it fundamentally lacks the ability to replicate the emotional and irrational elements
The unveiling of the 2026 Rolex Oscars greenroom has generated buzz akin to the launch of a new MoonSwatch, emphasizing the brand's continued commitment to craftsmanship and artistry. This year's design features distinct elements, including luxurious green velvet and brushed metal in champagne gold, creating a
In thirty-two days, Watches and Wonders Geneva 2026 will commence, featuring 66 exhibiting brands and a unique partnership with the Montreux Jazz Festival. The event marks the return of Audemars Piguet, celebrating its 150th anniversary, alongside significant anniversaries for Patek Philippe's Nautilus and Rolex's Oyster case.
New Watches
The Doxa SUB 200 Grande Roma Edition is a limited edition dive watch, with only 50 pieces available, designed in collaboration with the Italian luxury retailer Gioielleria Grande. It features a stainless steel case measuring 42mm, a dark gradient dial that transitions from warm brown tones to almost black, and
New Watches
Marco Lang has introduced the Seven Spheres, a wristwatch featuring a multi-axis central tourbillon that blends technical innovation with artistic craftsmanship. Inspired by Ptolemy’s geocentric model, the watch places the regulating organ within seven rotating rings, showcasing a complex mechanical sculpture that is both imaginative and visually striking. With
New Watches
Akhor, a Geneva-based independent watch brand, has introduced the Lumière Blanche Editions, expanding its inaugural Le Temps en Équilibre collection. These new models feature a 39mm cushion-shaped case crafted in 4N or 5N gold, showcasing a blend of polished and satin finishes. The Lumière Blanche Editions maintain the distinctive dual-disc
New Watches
The Bausele Elemental is a unique integrated bracelet watch that combines playful design with practicality, making it stand out in a crowded market. Featuring a 40mm stainless steel case with a thickness of 12.2mm, it balances sporty capability with a refined aesthetic. The watch incorporates a double-bezel layout for
News
The 2026 Oscars showcased not only cinematic talent but also impressive wristwear, as stylists increasingly highlight the importance of timepieces on the red carpet. Timothée Chalamet captured attention with his platinum Urban Jürgensen, while Pedro Pascal made a statement wearing Chanel's Boyfriend watch, demonstrating the versatility of traditionally
Feature
Bulova has long been committed to supporting veterans through initiatives such as the Veteran Watchmaker’s Initiative (VWI), which offers military veterans the opportunity to learn watchmaking skills and build meaningful careers. Founded in 2017, the VWI continues the legacy of the Bulova Watchmaking School established in 1945, which aimed
Opinion
The significance of a watch brand's CEO or leader is multifaceted, as their role and influence can vary greatly across different companies. CEOs are not necessarily born into their positions; instead, they typically ascend through the ranks of the watch industry, gaining experience and mentorship along the way.
video
The video titled "When I'm Planning To Buy The Next Big Watch For My Collection" features insights on the process of selecting and purchasing luxury watches. It highlights the excitement and anticipation that comes with expanding a watch collection, focusing on various factors that influence decision-making,
Feature
The distinction between openworked and skeletonized watches lies primarily in their design and function. Openworked watches typically feature a cut-away dial that reveals the movement beneath, while skeletonized watches have plates and bridges cut away to expose the inner workings entirely. Audemars Piguet has popularized the term "openworked"
editorial
The impact of artificial intelligence (AI) on the luxury industry, particularly in the high-end timepiece sector, is explored with a focus on the enduring necessity for human involvement. While AI offers tools that can enhance productivity and efficiency, it fundamentally lacks the ability to replicate the emotional and irrational elements
News
The unveiling of the 2026 Rolex Oscars greenroom has generated buzz akin to the launch of a new MoonSwatch, emphasizing the brand's continued commitment to craftsmanship and artistry. This year's design features distinct elements, including luxurious green velvet and brushed metal in champagne gold, creating a
Feature
In 2026, the decision to save for a Rolex Submariner involves weighing the watch's iconic status against its rising prices and potential investment value. As luxury watches continue to gain popularity, particularly among collectors, the Submariner remains a symbol of prestige and craftsmanship. The factors influencing its worth
New Watches
Erebus introduces the Twenty-Four, a field watch that redefines traditional timekeeping with its innovative 24-hour display. Available in both 38mm and 40mm sizes, the watch features a total of ten dial variations for each size. Its unique hour markers transition from 1-12 to 13-24 at midday, offering a military-style experience.
New Watches
Timex has launched a new collection of pickleball-themed watches in collaboration with Peanuts, featuring three models: the Weekender, Marlin Quartz, and Marlin Automatic. Each watch showcases unique dials depicting Snoopy engaged in pickleball activities and is designed to cater to various preferences and price points. The Weekender, priced at $169,
review
The Rolex Land-Dweller 36 has garnered attention for its unique design and features, including a high beat in-house movement and a stylish integrated case. While it initially faced a lukewarm reception from the watch media, the owner's hands-on experience reveals it wears beautifully and offers excellent proportions, feeling
review
The Girard-Perregaux Planetarium Tri-Axial Tourbillon Watch is an ultra-luxury timepiece that showcases a high-end triple-axis tourbillon, designed to offer both visual appeal and robust functionality. Crafted from 18k pink gold, this watch stands out for its intricate mechanics and artistic design, featuring a hand-painted titanium globe that serves as a
review
The modern Certina DS-2 is a well-crafted watch that blends vintage aesthetics with contemporary functionality. Its red dial version strikes a balance between authenticity and modern capability, featuring a tonneau-shaped case that offers a vintage feel without compromising on durability. The watch's robust design includes a screw-down crown
review
The RZE Resolute Type A is a modern pilot's watch designed with a black dial and a TecTuff strap, priced at $499, while a titanium bracelet option costs $699. With a diameter of 39.5mm and a thickness of 11.5mm, it features a lightweight and scratch-resistant UltraHex-coated
comparisons
The guide presents a selection of six compact mechanical chronographs, all under 40mm, showcasing their unique features and price points. The watches highlighted include the Longines Spirit Flyback Chronograph at 39mm, known for its enhanced drainage and stylish design; the Atelier Nossedh AN.01, a vintage-inspired watch with a 37mm
comparisons
The Nodus x Raven Watches TrailTrekker Basecamp offers an affordable alternative to luxury GMT watches while embodying the spirit of the Explorer II. This timepiece is designed for those who appreciate functionality and style without breaking the bank. It combines rugged aesthetics with practicality, making it an ideal choice for
comparisons
The Sunday Morning Showdown pits two gold Vacheron Constantin watches against each other: the yellow gold Historiques 222 and the pink gold Overseas Self-Winding. The Historiques 222, a revival of the 1977 classic, offers a smaller, more refined design with a comfortable bracelet and a thinner profile, making it a
podcast
The Glasgow Watch Show is set to return in 2026 with an exciting new venue at Hampden Park. This year's event promises a diverse lineup of brands, including well-known British names like Elliot Brown and Duckworth Prestex, and international exhibitors such as Swiss manufacturer Horage and microbrands like
podcast
Episode 31 of the SJX Podcast explores two significant industry reports: one from Vontobel focusing on the primary market and another from EveryWatch analyzing the secondary market. The discussion highlights the K-shaped nature of the watch market, emphasizing the impressive performance of F.P. Journe among independent brands and Cartier&
video
The video titled "How Tudor Watches Are ACTUALLY Made" provides an in-depth look at the meticulous craftsmanship behind Tudor watches. It highlights the intricate processes involved in watchmaking, from selecting high-quality materials to the precision assembly of components. Viewers gain insight into the brand's dedication to
video
The video titled "Swiss Watches Are COOKED (+More)" features a discussion led by Michael Wolf, focusing on the state of Swiss watches and their market dynamics. It explores various factors contributing to the perceived decline or transformation of Swiss watch brands, including consumer preferences and market trends. The
video
The video titled "Rolex in 2026: The Crash, the Chaos, and What It Means" explores the current state and future implications of the Rolex brand amidst significant industry challenges. It delves into the factors leading to market instability, including economic downturns and shifts in consumer behavior, which have
video
Tim Mosso showcases a curated three-watch collection in a YouTube video, highlighting the intricacies and uniqueness of each piece. The collection reflects a blend of craftsmanship and style, appealing to both watch enthusiasts and newcomers alike. The presentation emphasizes the significance of each watch's design, functionality, and the
video
The video titled "How Cartier Quietly Took Over the Watch Industry" explores the strategic maneuvers and innovative approaches that enabled Cartier to dominate the watch sector. It delves into the brand's unique marketing strategies, craftsmanship, and the careful positioning of its products in the luxury market.
Feature
Wristwatch manufacturers prioritize creating air and watertight cases to ensure reliable movement operation, a trend that gained momentum with Rolex's Oyster case in 1926. However, a few brands fill their watch cases with oil for aesthetic purposes and enhanced functionality. Ressence, a Belgian brand, fills only the dial
Feature
Samuel Ross has partnered with Hublot to create the new Big Bang Unico SR_A, a chronograph watch that emphasizes a balance between performance and tactile design. Ross, inspired by his fascination with materials and architecture, has crafted this model with a focus on simplicity and clean aesthetics to highlight
Feature
Vincent Calabrese has revolutionized watchmaking by transforming traditional movements into intricate mechanical art pieces, most notably through his modern Space collection. His journey began in the 1970s when he designed the Corum Golden Bridge, a unique watch that showcased its movement rather than concealing it. This bold approach emerged during
Feature
The video titled "20 Microbrand Watches I’d Buy RIGHT NOW" showcases a curated selection of unique and stylish watches from various microbrands. It emphasizes the appeal of these lesser-known brands, which often offer high-quality timepieces at more accessible prices compared to mainstream luxury watchmakers. Each featured watch
deals
The piece features a selection of intriguing vintage watches currently available on eBay, highlighted by editor Christoph McNeil. Among the finds is a vintage Wyler Dynawind with a unique octagonal stainless steel case and a striking black dial, as well as a pristine vintage Seiko DX characterized by its two-tone
video
The video titled "The watch brands that have gotten worse" delves into the recent decline in quality and reputation among various watch brands. It discusses how certain manufacturers, once known for their excellence, have compromised their standards, leading to dissatisfaction among enthusiasts and collectors. Through analysis and comparisons,
review
The Citizen Eco-Drive Promaster Land GMT is a versatile and affordable watch designed for travelers, offering a range of features that cater to both functionality and style. With a price point under $600, it includes a striking anti-reflective sapphire crystal and a well-textured dial that enhances legibility. The watch operates
review
The Chopard Zagato Lab One Concept is an avant-garde watch that merges the worlds of high-end watchmaking and automotive design. This innovative timepiece is characterized by its skeletal, tubular frame made from ceramicized titanium, which not only optimizes rigidity but also significantly reduces weight, making it Chopard’s lightest watch
review
The Pequignet Royale Paris Icy Blue is a striking 39.5 mm watch that showcases a frosted dial designed to evoke the serene beauty of winter in the Jura Mountains. With a focus on both aesthetics and functionality, the watch features a clear layout despite its multiple complications, including a
Feature
In the latest edition of Hodinkee's "What's Selling Where," a selection of interesting watches is featured, including a Quartz Vacheron Constantin 222, a Corum Golden Bridge, and an Ebel chronograph worn by Don Johnson in Miami Vice. The Vacheron 222, released in 1977, is
video
The video titled "The Watch That Proves Hype Isn’t Always Wrong" explores the intriguing dynamics of watch culture, focusing on a particular timepiece that has garnered significant attention and excitement among collectors and enthusiasts. It delves into the reasons behind the hype surrounding this watch, analyzing its
video
The video titled "Rolex Perditions 2026 - NEW 42mm GMT" features a detailed presentation of Rolex's latest 42mm GMT model, set to be released in 2026. It showcases the watch's innovative design, highlighting its functionality and aesthetic appeal. The video aims to engage watch
video
Rolex's upcoming release is expected to be perceived as "boring," yet this approach is considered a strategic move. The decision to maintain a conservative design reflects the brand's commitment to stability and tradition in a luxury market that can often lean towards the flashy.
News
TAG Heuer has appointed Béatrice Goasglas as its new CEO, marking the first time a woman has held this position in the brand's 166-year history. Goasglas, who has been the president of TAG Heuer’s Americas division since 2023, will officially take up her new role on May
comparisons
In 2026, several compelling alternatives to the Rolex Submariner have emerged, catering to diverse preferences and budgets. The Omega Seamaster Diver 300M stands out as a first choice, offering a variety of configurations, including a black-dial version known for its classic aesthetics and robust features, such as a 300m water
News
Swatch has launched its AI Dada design tool, enabling users to create unique quartz watches by providing prompts of up to 300 words. This tool, now available in the U.S. after its initial rollout in Switzerland and Europe, uses artificial intelligence to generate a Swatch 'New Gent'
review
The Maen Hudson 38 MK5 represents an incremental update to a well-known diver's watch that has evolved since its inception on Kickstarter. While it maintains the original 38mm width, the thickness has increased slightly to 11mm, and it features a screwdown crown for enhanced water resistance up to
watches-and-wonders-2026
In thirty-two days, Watches and Wonders Geneva 2026 will commence, featuring 66 exhibiting brands and a unique partnership with the Montreux Jazz Festival. The event marks the return of Audemars Piguet, celebrating its 150th anniversary, alongside significant anniversaries for Patek Philippe's Nautilus and Rolex's Oyster case.
