Opinion
Perspective: Watch Partnership Number Four—Breitling Joins Aston Martin's Failed Relationships
Breitling has been announced as Aston Martin's new Official Watch Partner, marking the fourth time the luxury car brand has switched watch partnerships in recent years. Previous collaborators, including Jaeger-LeCoultre, Richard Mille, and Girard-Perregaux, have all contributed to a pattern of short-lived relationships characterized more by marketing strategies