editorial
Retailers face declining footfall while consumer intent remains strong, making the upcoming Golden Quarter crucial for converting interest into sales. In the UK, footfall fell 1.7% in August and the previous Golden Quarter ended with a 2.2% drop, whereas US holiday spending surpassed $1 trillion despite fewer store
video
The video examines a $66 K luxury Rolex Padellone that, despite its high price and premium branding, suffers from notable problems. It highlights how even the most expensive timepieces can have quality issues, emphasizing the need for thorough evaluation before investing in costly items. By analyzing the product’s shortcomings,
video
The video showcases the acquisition of a Richard Mille watch, emphasizing how luxury timepieces serve as powerful symbols of personal success and ambition. It explores the cultural impact of owning such a high‑end piece, illustrating the aspirational value that enthusiasts attach to these meticulously crafted instruments. Through detailed visual
The article explains how water resistance in watches depends on the design of the crown and case back, focusing on the differences between simple push crowns and screw‑down crowns. Simple crowns rely on a single gasket that compresses uniformly when the crown is pressed onto the tube, providing adequate
The Sotheby’s Hong Kong auction sold a white‑gold Cartier Cheich for US$3.38 million, setting records as the most valuable Cartier watch and the most valuable quartz wristwatch ever sold publicly. Originally created as a prize for the Dakar Rally when it was sponsored by Cartier, only
The piece explores five historic watch brands—Elgin, Gruen, Lemania, Le Phare Jean d’Eve, and Bueche Girod—highlighting their origins, distinctive innovations, and reasons why they merit revival. It notes how each marque once shaped watchmaking through design risks, technical breakthroughs, or luxurious craftsmanship, yet fell into obscurity due
The piece introduces a new “Nobody Asked” column that pairs watches with each of the 32 NFL teams, offering playful and unconventional selections based on team culture, city, and fans. The series is split into two parts, with the first covering a selection of teams and their proposed watches, ranging
The Sandberg Collection, assembled by former HSBC chairman Baron Michael Sandberg, represents a remarkable assemblage of over 400 timepieces that span four centuries and a wide range of cultural contexts. Highlighting European watchmaking excellence alongside pieces crafted for Chinese, Islamic, and Indian markets, the collection showcases intricate enamel work, elaborate
The piece recounts a long‑standing fascination with the Ulysse Nardin Freak, culminating in finally acquiring a Freak X OPS watch after five years of obsession. A chance connection with Matthieu Haverlan, the brand’s chief growth officer, turned a casual admiration into a genuine partnership, highlighting the watchmaker’s
review
Panerai’s new Luminor 42 collection revives the brand’s classic 1993 design, offering three models—PAM01710, PAM01711, and PAM01714—in 42 mm cases that are slightly smaller than the original 44 mm version. The watches feature brushed‑polished stainless‑steel cases, a sloped bezel, a protective crown bridge, and
review
Panerai introduces three new 42 mm Luminor models—PAM01710, PAM01711, and PAM01714—offering a smaller alternative to the brand’s traditionally large cases while retaining full tool‑watch capabilities. All three feature a 42 × 13.8 mm stainless steel case (with the PAM01714 finished in black DLC), a sapphire crystal,
review
The Doxa SUB 200 T‑Graph II is a bold, unconventional diving watch that stands out from typical daily‑driver pieces. Featuring a 42 mm stainless‑steel case, 200 m water resistance, and a striking orange dial, it offers a robust presence on the wrist while remaining comfortable thanks to
New Watches
The Roger Dubuis Knights of the Round Table Metamorph Merlin is a limited‑edition 45 mm pink‑gold watch that concludes the Merlin trilogy. It features a hand‑engraved case flank depicting Merlin’s transformation into a white stag, alongside twelve micro‑sculpted gold knights on the dial. The three‑
Feature
The article explains how water resistance in watches depends on the design of the crown and case back, focusing on the differences between simple push crowns and screw‑down crowns. Simple crowns rely on a single gasket that compresses uniformly when the crown is pressed onto the tube, providing adequate
auctions
The Sotheby’s Hong Kong auction sold a white‑gold Cartier Cheich for US$3.38 million, setting records as the most valuable Cartier watch and the most valuable quartz wristwatch ever sold publicly. Originally created as a prize for the Dakar Rally when it was sponsored by Cartier, only
New Watches
Girard‑Perregaux has partnered with the Atlassian Williams F1 Team to launch two new Laureato editions: a 42 mm three‑hand model and a 42 mm chronograph. Both retain the classic octagonal bezel, integrated bracelet, and the distinctive blue “Clous de Paris” dial inspired by the 2026 Williams FW48, with
New Watches
The GoS x Martin Key 2026 Edition is a limited‑run watch that merges the avant‑garde aesthetic of Swedish designer Martin Key with the independent watchmaking expertise of GoS (Gustafsson & Sjögren). Offered in three precious‑metal cases—18 k Swedish red gold, platinum, and white gold—the piece
New Watches
The collaboration between Louis Erard and Konstantin Chaykin revives the whimsical Unfrogettable watch with fresh colourways, offering a turquoise version with a two‑toned violet and dark turquoise minute track and a brown version featuring 5N‑treated accents. Both models keep the playful frog‑princess motif, using a horizontal regulator
review
The Christopher Ward C63 Sealander, first launched in 2021 as a versatile, affordable Swiss‑made watch, has evolved significantly over five years. Originally priced at $695 for the three‑hand automatic and $950 for the GMT, the new models start at $1,150 and $1,395 respectively, reflecting the brand’
review
The Amazon Essentials Men's Easy to Read 42mm Leather Band Analog Watch offers an affordable option at $23, featuring a classic leather strap and a straightforward analog display. Its design emphasizes readability and simplicity, making it suitable for everyday wear without the premium price tag typically associated with
events
FounderFest 2026 brought together seven independent watch brands across three Time+Tide Studios in Melbourne, London, and New York City, each presenting a music‑themed Studio Edition and featuring founder talks, live performances, and curated watch displays. In Melbourne, about 150 guests enjoyed a jazz‑infused atmosphere, while London attracted
events
Chopard celebrated the 50th anniversary of its Happy Diamonds concept with a lavish New York event at Casa Cipriani, featuring new watches, jewelry, a global campaign starring Bella Hadid and Liu Wen, and a special exhibition on Fifth Avenue. The festivities highlighted the brand’s heritage, showing how the original
podcast
The episode explores a range of standout watches, beginning with a behind‑the‑scenes look at Dexel’s manufacturing process that underpins the Formex line, highlighting often overlooked details such as cases, bracelets, clasps and technology. It then moves to the vibrant Bulgari Octo Finissimo Dazzle, a piece so visually
video
The video explores significant challenges facing the luxury watch industry, examining factors that threaten its traditional market and reputation. It delves into issues such as market saturation, shifting consumer preferences, and the impact of counterfeit products, highlighting how these elements disrupt the sector’s growth and credibility. By analyzing current
video
Buying Time Analysis highlights a selection of affordable yet reliable dive watches priced under $2,500, showcasing hidden value options for watch enthusiasts. The focus is on offering quality timepieces that provide both functionality and style without breaking the budget. By presenting these choices, the content broadens access to high‑
video
The video explores real customer experiences with Rolex watches, highlighting both the most disappointing and the most rewarding moments owners have encountered. By examining these stories, viewers gain insight into the quality, reliability, and reputation of the brand, as well as common issues and standout features that influence consumer satisfaction.
New Watches
The H. Moser & Cie. Off‑Grid is a limited‑edition ana‑digi watch released in September 2026, available in two steel versions—blue‑PVD with a Blackor dial and black‑PVD with a red‑fumé dial. Both models feature a 42.6 mm diameter case, an integrated rubber strap,
News
Norqain is expanding its UK and Ireland distribution through a new partnership with the Watches of Switzerland Group, launching its watches at Goldsmiths stores in the Trafford Centre and Lakeside, and making them available online via Watches of Switzerland, Goldsmiths, and Mappin & Webb. The partnership marks the first time
News
Bucherer’s UK sales grew by 11% to £109.2 million, while operating profit more than tripled to £3.5 million in the latest financial year. After losing its ground‑floor concession at Selfridges in January 2025, the retailer shifted its focus to its Covent Garden store, which has delivered
News
Swiss watch exports have turned positive for the first time in two years, with overall sales rising by 1.7% year‑to‑date and the twelve‑month moving average increasing after a 9.1% surge in August. While the United States remains the largest market, exports there fell 8.3%
podcast
The episode features Rob Nudds discussing the current state of the watch industry, highlighting innovative brands and notable releases from the recent Geneva Watch Days 2026. Listeners hear insights on independent Japanese brand Casio’s F91WS‑2, as well as a wide range of boutique and luxury pieces from Straum,
Feature
The piece explores five historic watch brands—Elgin, Gruen, Lemania, Le Phare Jean d’Eve, and Bueche Girod—highlighting their origins, distinctive innovations, and reasons why they merit revival. It notes how each marque once shaped watchmaking through design risks, technical breakthroughs, or luxurious craftsmanship, yet fell into obscurity due
Feature
The piece explores how Audemars Piguet’s Royal Oak Offshore, initially dismissed as a derivative of the original Royal Oak, has evolved into a distinctive “shadow icon” within the brand’s lineup. Launched in 1993 under Emmanuel Gueit’s direction, the Offshore faced internal resistance and criticism from Gérald Genta,
Feature
The piece introduces a new “Nobody Asked” column that pairs watches with each of the 32 NFL teams, offering playful and unconventional selections based on team culture, city, and fans. The series is split into two parts, with the first covering a selection of teams and their proposed watches, ranging
review
The Bianchet Tonneau UltraFino Ceramic Skeleton watch combines high‑tech blue and white ceramics with a meticulously engineered ultra‑thin UT01 flying‑tourbillon caliber. Inspired by the golden ratio and Fibonacci sequence, the design achieves harmonious proportions in a 40 × 47.5 mm tonneau case that is only 8.9
Feature
The Sandberg Collection, assembled by former HSBC chairman Baron Michael Sandberg, represents a remarkable assemblage of over 400 timepieces that span four centuries and a wide range of cultural contexts. Highlighting European watchmaking excellence alongside pieces crafted for Chinese, Islamic, and Indian markets, the collection showcases intricate enamel work, elaborate
review
Lang & Heyne’s Friedrich III has been updated with a power‑reserve complication, keeping the original 39.2 mm case size and 10.5 mm thickness while offering the watch in 18 ct rose gold or 950 platinum. The new version retains the brand’s triple‑lug design and
comparisons
The piece highlights seven standout watches priced between $1,000 and $2,000 that combine strong value, innovative technology, and distinctive design. Selections include the Mido Ocean Star GMT with a mechanical GMT function and 80‑hour power reserve, the Davosa Ternos Professional 68h Eagle Bay offering a robust dive‑
comparisons
The article examines several high‑end steel chronographs that rival the Rolex Cosmograph Daytona, highlighting alternatives from Omega, Audemars Piguet, Breitling, Zenith, Vacheron Constantin, TAG Heuer, and Chopard. Each watch is described in terms of design, case size, movement, power reserve, water resistance, and approximate price, showing how they compare
comparisons
The piece explores a selection of twelve rugged watches that serve as practical alternatives to G‑Shock, emphasizing durability, water resistance, and everyday wearability without the bulky, tactical aesthetic. It highlights models such as the affordable Casio Duro, the solar‑powered Timex Expedition Field Post, the titanium Scurfa Diver One,
Feature
The review highlights the Tissot PRX Chronograph Quartz as an unexpectedly affordable, high‑quality timepiece that combines a slimmer 41 mm case with a robust set of functions, including a 30‑minute chronograph counter, 1/10‑second display, and ADD and SPLIT features. Priced at $525, it offers a significant
editorial
The watch industry is portrayed as having lost its once‑strong focus on customer care and authentic relationships, shifting toward relentless product releases that prioritize volume over meaningful engagement. While historically the sector thrived on storytelling, meticulous craftsmanship, and immersive experiences for collectors and media, recent years have seen a
video
The video showcases the discovery of an exceptionally rare watch, highlighting its unique craftsmanship and the cultural significance that makes it highly coveted among collectors and enthusiasts. Through detailed visuals and commentary, it explores the watch’s intricate design, historical background, and the story behind its rarity, emphasizing why such
video
The video explores a shift from pursuing hype in the watch industry to embracing genuine personal fulfillment through a thoughtfully curated collection. It examines how moving away from market trends can lead to authentic passion, highlighting the emotional rewards of owning pieces that truly resonate. By sharing this journey, the
video
The episode explores how Patek Philippe’s storied heritage shapes its contemporary relevance, analyzing the brand’s influence on the luxury watch market and its commitment to preserving fine craftsmanship. By examining the interplay between tradition and modern consumer expectations, it highlights the ways the watchmaker leverages its legacy to
comparisons
The guide explores six premium travel watches that excel at handling multiple time zones, highlighting each model’s distinctive features, design, and price. Tudor’s Northflag GMT offers a sleek black, white, and yellow aesthetic with a true GMT automatic movement priced at €5,050, while Frederique Constant’s classic
comparisons
The Sunday Morning Showdown pits the Orient Star Sakigake Three Hand against the Tissot Gentleman 38mm, highlighting each watch’s design philosophy, price, and movement. The Swiss Gentleman is praised for its reliable ETA Powermatic 80 with an 80‑hour power reserve and a distinctive pyramidal sunburst dial, while the
review
The review highlights the Jaeger‑LeCoultre Master Control Chronometre time‑and‑date model as a striking blend of refined aesthetics and modern sportiness, emphasizing its integrated bracelet, modest 38 mm case, and elegant simplicity. The watch’s design focuses on essential elements, featuring a brushed dial, dauphine hands, and a
review
The Luminox Pacific Diver Official Force Blue watch is a special edition collaboration between Luminox and the marine‑conservation nonprofit Force Blue. Based on the 3120 model, it retains the 44 mm stainless‑steel case, carbon‑ox bezel and Ronda 515 quartz movement, while adopting Force Blue’s distinctive blue‑
New Watches
Awake’s new Frosted Leaf collection introduces three limited‑edition watches—Blood Moon, Storm, and Lagoon—each featuring a handcrafted Sơn Mài dial layered with Vietnamese lacquer, silver leaf, and natural pigments. The intricate process takes about 15 hours per dial, using rare sap from the Rhus verniciflua tree and
video
Buying Time Analysis presents the most anticipated watches of 2026, showcasing upcoming designs and technological innovations that will shape the market for enthusiasts and buyers. The video explores trends such as advanced materials, integrated smart features, and new aesthetic directions that define the next generation of timepieces. By highlighting each
Feature
American watchmaking began in the early 16th century with handcrafted pocket watches that were expensive and produced slowly, but the industry transformed in the 19th century when innovators introduced interchangeable parts and automated machinery. Companies such as Waltham, Ingersoll, Hamilton, Elgin, and Bulova pioneered mass production, making reliable timepieces affordable
Feature
Guillaume Laidet, a French entrepreneur, has rebuilt several historic watch brands, most notably Nivada Grenchen, while also co‑founding the futuristic SpaceOne. Drawing on a childhood fascination with mechanical watches, he revived Nivada Grenchen by faithfully reproducing vintage designs such as the Depthmaster and F77, listening closely to collector communities
New Watches
Timex’s new Deepwater Meridian 200 HEV Automatic brings professional‑grade dive features to the affordable market, offering a helium escape valve, 200‑meter water resistance, screw‑down crown and caseback, ceramic bezel, sapphire crystal and a Miyota automatic movement with a 40‑hour power reserve. Priced at $469 for
New Watches
Auret’s debut Mederi collection merges Swiss watchmaking precision with Colombian cultural roots, presenting a 40 mm stainless‑steel case featuring a distinctive 12‑sided bezel and a concentric guilloché dial that creates rippling wave patterns. The watch houses an automatic Sellita SW260 D4 movement with a 41‑hour power
