editorial
The once-dominant presence of Rolex flippers in the watch conversation on social media has diminished significantly, giving way to a more authentic and engaging discourse among genuine watch enthusiasts. The period between 2020 and 2022 saw a surge of testosterone-driven dealers flaunting their quick profits, which ultimately inflated the luxury
News
Bezel has achieved a significant milestone by surpassing $1 billion in watch listings, reflecting the rapid growth of the secondary watch market and shifting consumer behaviors in collecting timepieces. The global pre-owned watch sector has seen sales reach $17 billion, with leading brands like Rolex dominating the resale market. Bezel&
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Guido Terreni has been reshaping Parmigiani Fleurier since he took over in 2021, steering the brand towards a philosophy of "private luxury," which emphasizes refined and understated high horology. This approach has attracted a new type of collector, one defined by taste and knowledge rather than wealth. Recent
The once-dominant presence of Rolex flippers in the watch conversation on social media has diminished significantly, giving way to a more authentic and engaging discourse among genuine watch enthusiasts. The period between 2020 and 2022 saw a surge of testosterone-driven dealers flaunting their quick profits, which ultimately inflated the luxury
The Nautilus, introduced by Patek Philippe in 1976, has become a significant symbol in the luxury watch sector, despite its initial controversial status as a luxury steel timepiece. As it approaches its 50th anniversary in 2026, the brand is poised to celebrate this milestone not merely as a retrospective but
Hazemann & Monnin have been awarded the second edition of the Louis Vuitton Watch Prize for Independent Creatives in Paris for their innovative "School Watch." This recognition follows their previous win at the 2023 F.P. Journe Young Talent Competition, marking a significant milestone in their burgeoning careers
Mark Braun, the designer behind the Nomos Metro, shares insights into the process of creating this iconic watch. First introduced in 2014, the Metro features the brand's proprietary swing escapement system, combining form and function in a modern, minimalist design that reflects German watchmaking principles. Braun emphasizes the
The M.A.D.Gallery, established in Geneva in 2011, has evolved over 15 years into a unique platform for mechanical art, blending the worlds of horology and artistic expression. Celebrating its anniversary, the gallery features the ML15 Helios, a limited-edition piece by artist Frank Buchwald. This sculpture embodies the
A recent analysis reveals how various watch brands perform on Instagram, emphasizing that low-volume independent watchmakers often outperform larger brands like Rolex and Audemars Piguet in terms of engagement relative to their production volume. Jacob & Co. leads the pack with a staggering 7.1 million followers despite selling fewer
News
Audemars Piguet has unveiled its second AP House in Miami Beach, a luxurious space that spans 7,300 square feet and is designed to reflect the Art Deco aesthetics of the area. The new location features a blend of blush tones, stone, wood, metals, and textured glass, creating a sophisticated
Feature
The Nautilus, introduced by Patek Philippe in 1976, has become a significant symbol in the luxury watch sector, despite its initial controversial status as a luxury steel timepiece. As it approaches its 50th anniversary in 2026, the brand is poised to celebrate this milestone not merely as a retrospective but
Feature
Swatch has launched the AI-DADA platform, allowing customers to design unique, custom Swatch watches using a 300-character prompt. With a cost of $195 and a quick turnaround of just five days, users can create designs that will never be repeated. The process begins with a limited number of attempts each
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Citizen has unveiled two distinctive models to commemorate the 50th anniversary of its innovative Eco-Drive technology, showcased at a gala event at New York’s Guggenheim Museum. The first model, the 50 Years of Eco-Drive Innovation Anniversary Edition, features a classic 40mm titanium case and an artisanal green dial made
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In 1927, Charles Lindbergh made history by becoming the first person to fly solo across the Atlantic, but his navigation relied heavily on dead reckoning. Recognizing the limitations of this method, Lindbergh sought the expertise of Philip Van Horn Weems, an innovator in navigation who had developed the Second Setting
New Watches
The Bell & Ross BR-05 36mm Blue Diamond Eagle is a luxurious sports watch that reflects contemporary design trends with its compact 36mm case. Introduced as a smaller version of the original BR-05, it features a striking blue aventurine dial adorned with seven diamonds that outline the Eagle constellation. The
review
The Casio G-SHOCK Origami watches utilize the classic DW5600 and DW6900 models, enhancing them with unique designs inspired by traditional Japanese origami. The main differences in these models lie in their case patterns, lighting, and casebacks, featuring decorative elements that mimic origami folds. The DW5600RGM-1 has a black resin case,
New Watches
The Jacob & Co Billionaire Double Tourbillon Angel Cut is a striking luxury watch designed for those who appreciate opulence and craftsmanship. This limited edition timepiece, with only 18 pieces available, features a 54mm by 41mm case made of 18k white gold, fully adorned with nearly 300 diamonds totaling around
comparisons
The focus is on five standout affordable watch releases from 2026, all priced under $500, that have managed to capture attention amidst a crowded market. The Dryden Chrono Diver Gen 2 impresses with its refined design and functional upgrades, while the Shinola Detrola Art Series introduces a colorful, retro aesthetic.
podcast
The podcast features an in-depth conversation with Jean-Claude Eggen, the CEO of La Joux-Perret, a Swiss movement manufacturer that has seen significant growth under his leadership. Eggen discusses the economics behind producing watch movements, highlighting the company’s impressive increase in production from fewer than 10,000 movements annually to
review
The Nordic Marine Instruments Lunør is a unique watch inspired by the aurora borealis, featuring a double-moonphase display and a glowing depiction of the northern lights. Designed with a 39mm stainless steel case and a modern aesthetic, it easily transitions from a casual to a dress watch with its included
review
The Merci Instruments Beaumarchais collection celebrates a decade of the brand with six new affordable watches, each featuring a unique and bold design. The angular, faceted stainless steel cases are complemented by different dial styles, including textured finishes and distinctive hour markers, presenting a sporty yet elegant aesthetic. Each watch
review
The IWC Portugieser Chronograph Ceratanium showcases a striking all-black aesthetic paired with a Ceratanium case, marking a bold evolution of a classic watch that has been around for nearly three decades. While the all-black design aligns with past trends in watchmaking, it also introduces a modern twist to the traditionally
comparisons
Dive watches are a popular choice for enthusiasts due to their robust design, legibility, and reliability, with many excellent options available for under €1,000. The market features a mix of Swiss heritage brands, Japanese manufacturers, and emerging microbrands, all producing high-quality timepieces equipped with essential specifications like sapphire crystals
comparisons
Platinum is highlighted as a premium material in watchmaking, known for its rarity, durability, and unique properties that distinguish it from gold. The discussion centers on six exceptional platinum timepieces, showcasing how various luxury brands leverage this metal to create exclusive watches that exemplify craftsmanship and elegance. Each piece, from
Feature
The watch market is seeing a growing interest in "under-the-radar" timepieces, which are often overlooked yet hold significant potential for collectors. Insights from seasoned dealers reveal that these watches may include vintage pieces from renowned brands like Audemars Piguet and Patek Philippe, as well as innovative creations from
News
Hazemann & Monnin have been awarded the second edition of the Louis Vuitton Watch Prize for Independent Creatives in Paris for their innovative "School Watch." This recognition follows their previous win at the 2023 F.P. Journe Young Talent Competition, marking a significant milestone in their burgeoning careers
Feature
Mark Braun, the designer behind the Nomos Metro, shares insights into the process of creating this iconic watch. First introduced in 2014, the Metro features the brand's proprietary swing escapement system, combining form and function in a modern, minimalist design that reflects German watchmaking principles. Braun emphasizes the
Feature
The M.A.D.Gallery, established in Geneva in 2011, has evolved over 15 years into a unique platform for mechanical art, blending the worlds of horology and artistic expression. Celebrating its anniversary, the gallery features the ML15 Helios, a limited-edition piece by artist Frank Buchwald. This sculpture embodies the
New Watches
Bulgari has unveiled the Eclettica collection, a trio of exquisite jewelry watches that embody the brand's Roman heritage through distinct artistic expressions. The collection features the Divas’ Dream Notte Stellata, which captures the essence of Rome's night sky with its intricate design of sapphires and diamonds,
New Watches
The Altmann × Isotope Osaka Cloisonné Enamel watch is a unique collaboration between English watchmaker Isotope and designer Björn Altmann, inspired by Japanese manhole covers, particularly one featuring Osaka Castle. This niche interest stems from the cultural significance of manhole covers in Japan, where they often serve as a canvas for
review
Seiko has refreshed its iconic Marinemaster dive watch line with two new models: the Prospex Marinemaster 1968 Heritage Diver HBF001 and the JAMSTEC Limited Edition HBF002. Both watches are based on the classic 1968 Hi-Beat 300m Diver design but feature significant upgrades, including a new movement, the Calibre 8L45, which
video
The video titled "There’s No Reason to Buy a Seiko in 2026… Here’s Why" explores reasons for reconsidering purchasing a Seiko watch in 2026. It delves into the brand's current offerings and market trends, providing insights on potential drawbacks that could affect consumer decisions.
video
The Windup Watch Fair in Dallas 2026 showcases a diverse array of timepieces, drawing enthusiasts and collectors from across the industry. The event highlights the latest innovations in horology, featuring exclusive releases and limited-edition watches from various brands. Attendees have the opportunity to engage with industry experts, participate in panel
video
The video "Inside L’Epée 1839: Where Time Meets Art" takes viewers on a journey through the exquisite craftsmanship of L’Epée 1839, a renowned clockmaker known for blending art with functionality. The narrative explores the intricate processes involved in creating these unique timepieces, showcasing the dedication and
video
The review explores the Vario Futurist, a watch that embodies the design aesthetics of the 1970s yet never gained the recognition it deserved. It emphasizes the unique features of the watch, which include a distinctive retro style that resonates with enthusiasts of vintage timepieces. The review delves into the intricacies
video
The video titled "Rolex Value Retention Is Falling – Rising Prices Are the Problem" explores the current trends affecting the value retention of Rolex watches. It highlights the impact of increasing prices on the resale market, suggesting that while Rolex has maintained a prestigious reputation, the rising costs have
News
Swiss watch exports have shown a promising recovery, rebounding with over 9% growth in February after a weak performance in January. Notably, France has emerged as a significant player in the market, witnessing an impressive 47.4% increase in exports, totaling CHF 276 million for the first two months of
Feature
A recent analysis reveals how various watch brands perform on Instagram, emphasizing that low-volume independent watchmakers often outperform larger brands like Rolex and Audemars Piguet in terms of engagement relative to their production volume. Jacob & Co. leads the pack with a staggering 7.1 million followers despite selling fewer
New Watches
The Doxa SUB 200 II Collection introduces an updated entry-level dive watch that retains the brand's signature helmet-shaped case design while increasing the case size to 44mm. This collection features a new fumé dial finish in black, grey, blue, or green, complemented by a circular brushed aluminum bezel
New Watches
The ArtyA Purity Moissanite Curvy Tourbillon is a limited edition timepiece featuring an innovative tonneau-shaped case crafted from lab-grown champagne-colored moissanite, a highly durable material known for its impressive light dispersion properties. This 41mm watch houses a skeletonized manual-winding movement, the PUR-T3, developed in collaboration with Swiss high-end movement manufacturer
New Watches
The Longines Legend Diver, a model with a legacy dating back to 1959, has received a new update with the introduction of the Green-on-Green Rubber Edition. This version retains the compact 39mm stainless steel case and the dual-crown configuration that is a hallmark of the Legend Diver series. The watch
New Watches
Krayon has introduced a limited edition watch called the PAC-MAN Anywhere, celebrating the 45th anniversary of the iconic video game. This unique timepiece, limited to just 15 pieces, features a playful design that incorporates elements from the game, such as Pac-Man characters and ghosts, while maintaining the mechanical integrity of
New Watches
The Venezianico Nereide Verdigris is a watch inspired by the evolving beauty of Venice, capturing the city's unique patina through a specialized oxidation process applied to a brass dial. This process results in a one-of-a-kind verdigris finish with textured surfaces that shift in color from green to turquoise
New Watches
The collaboration between Louis Erard and Alain Silberstein has produced two new timepieces: the Smile-Day Blue and the Tourbillon Régulateur Blue. These watches feature a striking blue sunray dial and are part of the new "Hall of Fame" collection, which aims to offer limited yet long-term availability. The
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TAG Heuer has opened a new flagship boutique at 99 Prince Street in New York City's SoHo neighborhood, showcasing a curated selection of its core collections, including Carrera, Monaco, and Formula 1, along with limited editions and new releases. This strategic selection signals the brand's current
New Watches
Greubel Forsey has introduced a limited edition of its Balancier Convexe S² watch, which comes in both white and black ceramic variants, each limited to 11 pieces. This model features a unique curved case design that complements its sporty aesthetic while maintaining the brand's hallmark high-quality finishing. The
New Watches
The Seiko Prospex Marinemaster Divers HBF001 and HBF002 JAMSTEC Limited Edition showcases Seiko's commitment to professional diving and marine research, introducing two new models that enhance the Marinemaster line. These watches feature a robust design with 300 meters of water resistance, powered by the high-end Caliber 8L45 movement,
review
The Raymond Weil Millesime Small Seconds 39mm is a well-crafted timepiece that retails at CHF 2,075, featuring a striking red grape tuxedo dial. This model is notable for its elegant 39mm stainless steel case, which is slim and designed for comfortable wear. The dial showcases Art Deco influences, with
review
The Bulova Super Seville Mini is a compact watch that draws inspiration from the brand's 1970s heritage, showcasing a refined design in a 25mm stainless steel case. It features a coin-edge bezel that enhances its visual appeal while maintaining a balance between retro style and modern functionality. Available
video
The video titled "PAC-MAN in High Watchmaking?! | Krayon Anywhere PAC-MAN" explores the intriguing intersection of classic gaming and high-end horology. It showcases the innovative Krayon Anywhere PAC-MAN watch, which creatively integrates elements from the beloved arcade game into a luxury timepiece. This unique watch is designed to appeal
review
Sero Watch Company has made an impressive debut with its first model, the Signature, which combines classic proportions and thoughtful detailing at a competitive price point. Founded by two friends, Sergino and Robert, the brand showcases a 37.5mm stainless steel case that balances elegance and strength, featuring a clean
podcast
In episode 33 of the SJX Podcast, the focus is on Seiko's resurgence as a value leader in the watch industry, especially in light of competition from micro-brands. The episode highlights the King Seiko Vanac, which is now available in titanium, and the Marinemaster, which has undergone several
video
In the video titled "GENEVA SWITZERLAND WATCH PROWLING! We walk the streets of Geneva in search of the Coolest Watches!" viewers are taken on an exciting journey through Geneva, where the host explores the vibrant world of luxury timepieces. The video highlights various watch shops and showcases unique
video
The video titled "Inside The New Home of Audemars Piguet In London (and no, they didn’t offer me a job!)" features an exploration of the luxurious and newly established location of Audemars Piguet in London. It provides insights into the aesthetic and architectural elements that define the
video
The video titled "The Craziest Finds at British Watchmakers Day 2026" showcases some of the most intriguing and unique timepieces presented at the event. Scheduled to run on March 24, 2026, it highlights the innovative craftsmanship of British watchmakers, featuring an array of unusual designs and technology that
