'60 Minutes' Spotlights Swiss Watchmaking This Weekend
The upcoming episode of 60 Minutes will feature a deep dive into the world of Swiss watchmaking, highlighting the artistry and craftsmanship that define this iconic industry. Veteran correspondent Jon Wertheim traveled to Switzerland's Vallée de Joux to interview prominent watchmakers and executives, including Philippe Dufour and Max Büsser, as well as renowned brands like Patek Philippe and Richard Mille. The segment aims to showcase not only the meticulous techniques involved in creating luxury timepieces but also the unique business dynamics that prioritize craftsmanship over conventional business metrics. Wertheim expressed fascination with the intricate balance between artistry and practicality in watchmaking, noting that it often comes at the cost of efficiency and rapid scaling. Max Büsser argues that while watches are considered works of art, the craft may seem "pointless" from a purely functional perspective. This feature reflects the growing mainstream recognition of horological culture and underscores the significance of craftsmanship in a field that has long been regarded as a specialized subculture.
