A History and Guide to Marathon Watches
Marathon watches have a rich history that began in 1941 when the company received its first order from the Royal Canadian Air Force. Over the years, it evolved to meet the needs of military and government clients, refining its business strategy amid increasing competition from Swiss and Asian watch manufacturers. All Marathon watches are crafted using surgical-grade 316L stainless steel, emphasizing durability through a military-grade parkerization process. Today, these watches are not only issued to various armed forces but also cater to first responders and government contracts, with over 90% of products designed for military use. The current Marathon collection includes Diver’s, Pilot’s, and General Purpose series, each designed primarily for functionality. The Search and Rescue (SAR) series, particularly the Government Search and Rescue (GSAR) and Tritium Search and Rescue (TSAR) models, are notable for their practical application in rescue missions. Originally launched in 2001 and updated in 2005, the SAR line has gained renewed interest, showcasing the brand's commitment to both military and civilian markets. With an increasing focus on the enthusiast community, Marathon has expanded its reach through its webshop and participation in events, reflecting its growing popularity among watch enthusiasts.
