A History and Guide to Tissot
Tissot has a rich history that spans nearly two centuries, beginning in 1853 when Charles-Félicien Tissot and his son Charles-Émile established their watchmaking business in Le Locle, Switzerland. Initially, they assembled watches from locally produced components, but by 1918, Tissot began manufacturing its own movements. The brand faced significant challenges during the 1929 financial collapse, leading to a partnership with Omega that bolstered its financial standing. Throughout the 20th century, Tissot continued to innovate, launching key products like the first all-plastic watch and a touch-screen smartwatch, the T-Touch, which positioned the brand favorably in the evolving market. Today, Tissot remains committed to producing well-designed, affordable Swiss watches, appealing to both newcomers and seasoned enthusiasts. The PRX model, reissued from a 1978 design, has gained significant popularity for its integrated-bracelet sports watch style at an accessible price point. Tissot's diverse offerings cater to a wide audience, ensuring that whether it's a first-time buyer or a collector, there is a Tissot watch to fit their needs. Over 175 years old, the brand continues to thrive within the modern Swatch Group, maintaining its reputation for quality and innovation.
