A Novel Sales Model: This New MoonSwatch Is Only Available When It Snows In Switzerland
The MoonSwatch Mission to Earthphase Moonshine Gold will be released on December 4th, but will only be available for purchase during snowfall in Switzerland until March 20th, 2026. This unique sales strategy means that the model can be found at select Swatch boutiques worldwide, depending on local weather conditions. The watch features a distinctive snowflake engraving on one of its moons, making each piece unique, similar to real snowflakes. Technically, the MoonSwatch maintains the same specifications as previous Mission to Earthphase models, including a 42mm Bioceramic case and quartz movement. It incorporates both moonphase and earthphase complications, providing a fascinating twist on celestial timekeeping. The design showcases a white opaline dial and glowing hour markers, while a playful detail reveals a secret phrase under UV light. Priced at CHF 350 or €385, more details can be found on the Swatch website.
