A Year In Review — 2025 Saw A Slow Market But Surprisingly Good Watches
2025 was marked by a significant increase in watch events, transitioning from a focus on major fairs like SIHH and Baselworld to numerous exhibitions worldwide, including the LVMH Watch Week and Dubai Watch Week. The year saw a diverse range of new watches introduced, catering to various budgets, and reflected a shift away from speculative buying, enabling smaller brands to gain traction with innovative designs and competitive pricing. While the secondary market became more appealing due to better value propositions, the overall watch market experienced a slowdown attributed to rising prices and global instability, leading collectors to consolidate their collections and focus on quality over quantity. Throughout the year, Fratello managed to produce an impressive volume of content, including over 1,350 articles and numerous podcasts and videos, showcasing a wide array of watches and engaging with the community. Despite personal challenges, the team maintained a commitment to delivering valuable insights and coverage of the evolving watch landscape. As the new year approaches, Fratello anticipates continuing this momentum, looking forward to new releases and events while expressing gratitude to readers and brands for their support.
