Alex De Minaur Partners With Gerald Charles
Australian tennis star Alex De Minaur has announced a new partnership with independent watchmaker Gerald Charles ahead of the 2026 Australian Open. As the current world No. 6, De Minaur values the collaboration for its emphasis on performance and precision, opting for a brand not owned by a luxury group. Known for his speed and defensive skills on the court, he has made significant strides in his career, reaching multiple Grand Slam quarterfinals. De Minaur expressed pride in representing Gerald Charles, highlighting his passion for watchmaking and his excitement for creating a signature line with the brand. Federico Ziviani, the CEO of Gerald Charles, noted that the decision to partner with De Minaur was based not only on his athletic achievements but also on his appreciation for horology. This partnership reflects a shared ethos of dedication and craftsmanship, aligning both the athlete and the watchmaker's values.
