Amidst "The Great Rossening," Zodiac Watches Turn Up at Discount Stores
Zodiac Watches, once a beloved brand known for affordability and quality, are currently facing significant challenges as they appear in discount stores at drastically reduced prices. The phenomenon, dubbed "The Great Rossening," began when a Reddit user reported purchasing a Super Seawolf for just $125. As news spread, enthusiasts began hunting for these heavily discounted watches at stores like Ross and Winners, with many reporting finds at prices up to 85% off the original list price. This unprecedented discounting raises questions about the brand's financial health, particularly as its parent company, Fossil, grapples with substantial debt. Despite these challenges, there remains a glimmer of hope for Zodiac. The brand has seen some positive developments since 2015, including a revival of its iconic Seawolf line, although it has faced setbacks under Fossil's ownership. Although the current clearance situation poses risks for the brand's image, the enthusiasm from watch collectors suggests that there is still a demand for Zodiac watches. The brand's future may hinge on Fossil's ability to restructure its debts and keep Zodiac among its core offerings, as collectors continue to seek out these timepieces even at steep discounts.
