An Interview with Blancpain CEO Marc A. Hayek
Blancpain's President and CEO, Marc A. Hayek, reflects on the brand's milestones as it approaches the 70th anniversary of the Fifty Fathoms dive watch. He outlines plans for new models, including variations in case size and a civilian version of the Fifty Fathoms Tech. Additionally, the successful Blancpain x Swatch collaboration has broadened the brand's reach to younger audiences while maintaining its heritage of high-quality mechanical watches. Hayek emphasizes the importance of marine conservation through the brand's Ocean Commitment and partnerships with organizations like PADI, highlighting a growing consumer demand for environmental responsibility in luxury brands. Looking ahead, Blancpain is preparing for its 190th anniversary in 2025, with plans to launch several sophisticated movements featuring unique complications. Hayek discusses the company's strategy to increase its own boutique presence while reducing overall sales outlets, ensuring the brand's traditional retail partnerships remain strong. He also expresses excitement about the future of the Villeret line, stating that new developments are underway and will balance the focus with the Fifty Fathoms collection. Hayek's passion for diving and the brand's commitment to craftsmanship are evident as he shares his enthusiasm for upcoming innovations in watchmaking.
