Antoine Pin Appointed CEO of De Bethune
Antoine Pin has taken the helm as CEO of De Bethune, marking a strategic shift for the independent watchmaker owned by The 1916 Company. Pin arrives as the brand celebrates its 25th anniversary, bringing extensive experience from LVMH, Berluti, Bulgari, Zenith, and a recent stint as chief executive of TAG Heuer. He will work alongside co‑founder and technical visionary Denis Flageollet, whose innovations include the Sympathique clock created in partnership with Louis Vuitton. Pin succeeds Pierre Jacques, who led the company in two separate periods between 2010 and 2025. The appointment signals De Bethune’s ambition to expand its presence in the independent watchmaking market, leveraging Pin’s management and marketing expertise to drive growth and increase the brand’s reach. With a production volume far smaller than larger luxury houses, the company aims to scale while maintaining its distinctive craftsmanship, positioning itself alongside successful independents such as F.P. Journe.
Buying Time Analysis: Antoine Pin’s appointment as CEO signals a pivotal strategic shift for De Bethune, leveraging his seasoned leadership to drive growth and expand the brand’s presence in the independent watchmaking market.
