Antoine Pin of TAG Heuer
Antoine Pin, appointed CEO of TAG Heuer in September 2024, has led the brand through a prolific period marked by new sponsorships, advertising campaigns, and product launches. Under his leadership, TAG Heuer became the Official Timekeeper for Formula 1, enhancing brand visibility among motorsport fans. The company has also introduced an advertising campaign titled “Designed to Win,” which resonates with consumers seeking success. Notable releases include a new generation of the TAG Heuer Formula 1, characterized by innovative solar-powered movements and vibrant designs that appeal to younger audiences. Pin's extensive experience in the luxury watch sector, particularly with Bulgari, has positioned him well to tackle industry challenges, including a strong Swiss Franc and global conflicts. He emphasizes the importance of innovation and expertise in watchmaking, with a focus on maintaining TAG Heuer's identity while adapting to market dynamics. With a commitment to creativity and quality, the brand aims to remain accessible to a wide audience while continuing to push the boundaries of horological excellence.
