Are complex calendars the next great opportunity in accessibly priced complications?
The discussion revolves around the rising interest in complex calendars within the watch industry, particularly focusing on perpetual and annual calendars. While traditional models often come with hefty price tags, brands like Frederique Constant have begun to offer more accessible options, such as their Manufacture Perpetual Calendar priced at CHF 9,995. This shift highlights a significant gap in the market for affordable complex calendars, as most alternatives still fall within the $20,000 to $32,000 range, making them unattainable for many enthusiasts. There is potential for growth in this segment, especially for microbrands and independent watchmakers who can innovate and produce unique timepieces at lower price points. The exploration of simpler mechanisms, as demonstrated by Ochs und Junior, shows that complex calendars can be achieved with fewer components, which may lead to more mass-produced options. Overall, there is a clear opportunity for brands to create more affordable, complex calendar watches that cater to a broader audience, bridging the gap between luxury and accessibility in the horological market.
