Artisans de Genève Superamerica: A Ferrari‑Inspired Daytona Wrapped in Copper
Artisans de Genève transforms a Rolex Cosmograph Daytona ref. 116500 into the Superamerica, a bespoke timepiece that blends 1970s nostalgia with modern craftsmanship. The watch features a deep midnight‑blue “Notte Blu” lacquer dial accented by copper‑tone appliqués, aged patina on the sub‑dials, and a copper‑treated 21 K gold rotor visible through a sapphire case back. Riveted steel links on the bracelet, hand‑filed black‑polished balance bridge, and vintage‑styled lume complete the period aesthetic, while the underlying Rolex Caliber 4130 movement remains untouched. The personalization service, priced at USD 49,500, covers only the modifications; the client must supply the base Rolex. Commissioned privately, the Superamerica honors Ferrari’s historic Superamerica nameplate and showcases Artisans de Genève’s meticulous approach to watch personalization, marrying historic design cues with contemporary execution.
Buying Time Analysis: This story highlights a unique collaboration that transforms a modern Rolex Daytona into a vintage‑inspired masterpiece, showcasing Artisans de Genève’s craftsmanship and the cultural allure of blending automotive heritage with haute horlogerie.
