As India Gets Richer Its Biggest Watchmaker Titan Crafts The Nation’s Most Ambitious Watch Yet
Titan Company Ltd., India's leading watchmaker, is set to introduce its most ambitious creation yet, the Jalsa, a limited edition watch that merges artistry and horology. The Jalsa features a hand-painted marble dial by renowned Indian miniature painter Shakir Ali, showcasing the Hawa Mahal, a historic palace in Jaipur. This watch, crafted from 18-karat rose gold and adorned with a sapphire magnifying glass, represents a significant leap into haute horology for Titan, which has traditionally focused on quartz watches. The company aims to appeal to affluent Indian clients, reflecting the growing luxury market in India, which is expanding faster than that of France or Switzerland. With the launch of the Jalsa, Titan is not merely introducing a timepiece but a cultural artifact that embodies India's artistic heritage and engineering prowess. The watch, priced at approximately €45,000, incorporates a hand-wound tourbillon movement and pays homage to the craftsmanship of traditional Indian art. Titan executives express hope that the watch will enrich the global conversation on watch collecting by showcasing India's unique cultural narrative, positioning the Jalsa as a symbol of luxury and heritage in a rapidly evolving market.
