Audemars Piguet and Konstantin Chaykin Explore Accessories Beyond Watches
The piece explores how Audemars Piguet and independent watchmaker Konstantin Chaykin have expanded into luxury accessories, turning their iconic watch designs into high‑end jewellery and cufflinks. Audemars Piguet’s Royal Oak jewellery collection reinterprets the classic watch aesthetic with necklaces, earrings, and cuffs crafted in gold, titanium and set with diamonds and coloured stones, aimed at attracting a growing female clientele and offering an upscale entry point to the brand. Konstantin Chaykin’s Master of Days cufflinks integrate a miniature mechanical calibre that displays the day of the week, showcasing the brand’s technical ingenuity in a wearable accessory. Both manufacturers use their watchmaking expertise to create pieces that complement their timepieces, providing an additional revenue stream and a natural upsell opportunity at the retail counter. The accessories maintain the distinctive design language of each brand while targeting different market segments: Audemars Piguet focuses on luxury jewellery for women, whereas Chaykin offers innovative, mechanically animated cufflinks for collectors. Prices are listed as “upon request” for Audemars Piguet pieces and CHF 4,500 for Chaykin’s cufflinks.
Buying Time Analysis: This story highlights how luxury watchmakers are expanding into high‑end accessories, using their craftsmanship to create exclusive jewelry and cufflinks that deepen brand engagement and open new revenue streams.
