Audemars Piguet Teams Up with Ambush for New Royal Oak Concept
The collaboration between Audemars Piguet and the Tokyo‑based streetwear label Ambush results in a striking new Royal Oak Concept watch, limited to 150 pieces. Featuring a 38.55 mm case, a 72‑hour Calibre 2982 movement with a flying tourbillon highlighted by a red cage, the piece blends high‑tech engineering with the bold aesthetic of Yoon Ahn and Verbal. Its semi‑skeletonised dial, polished black aventurine glass, and interchangeable black rubber strap emphasize both technical transparency and a monochrome design punctuated by a single pop of colour. This iteration continues the Royal Oak Concept’s tradition of experimental design, offering a smaller, more wearable size while retaining the collection’s signature angular case and bolted‑down bezel. The watch underscores Audemars Piguet’s ongoing strategy under CEO Ilaria Resta to fuse haute horology with contemporary art, fashion, and design collaborations, reinforcing the brand’s reputation for pushing the boundaries of luxury timepieces.
Buying Time Analysis: The story highlights Audemars Piguet’s groundbreaking partnership with streetwear innovators Ambush, merging cutting‑edge haute‑horlogerie—like the 72‑hour Calibre 2982 flying tourbillon—with contemporary art and fashion, underscoring a pivotal shift that expands luxury watch relevance into modern cultural realms.
