Audemars Piguet UK Sales Surge 29% to $140 Million
Audemars Piguet’s UK operation experienced a strong year in 2025, delivering sales of £105 million (about $140 million), a 29 % increase over the previous year and nearly doubling its 2022 turnover. The growth was driven by a joint venture with the Watches of Switzerland Group that opened an AP House in Manchester, and the launch of a new boutique on Clifton Street in London’s Mayfair. While operating profit slipped slightly to £7.8 million, the company’s property, plant and equipment assets rose sharply from £2.8 million in 2024 to £17.6 million in 2025. The brand also restructured its presence in London, closing a Sloane Street boutique that had been run with French retailer Arije and acquiring Arije’s 49 % share for £5.54 million. Earlier, Audemars Piguet resolved a long‑standing dispute with Time Products, paying £17 million to regain control of its UK distribution, which paved the way for rapid expansion from £22 million in 2017 to its current position as the third‑largest specialist watchmaker in the country, behind only Rolex and Patek Philippe.
Buying Time Analysis: The story highlights Audemars Piguet’s rapid resurgence in the UK, with a 29% sales jump to $140 million—pushing the brand into the elite nine‑figure turnover club and signaling its strong comeback against rivals like Rolex and Patek Philippe.
