Audemars Piguet's CEO Ilaria Resta on Radical Openness and Innovation in the Watch Industry
Ilaria Resta, CEO of Audemars Piguet, discusses the brand's commitment to long-term independence and innovation in an interview following the company's 150th anniversary. Resta emphasizes the importance of maintaining a family-owned structure to ensure organic growth and adaptability in the face of market demands. The introduction of the Neo Frame collection and the establishment of "Fab Labs" highlight the brand's focus on agility, allowing for the development of new complications while ensuring a commitment to watchmaking excellence. Despite facing criticism regarding the Neo Frame's reception, Resta welcomes feedback and aims to engage a broader audience, including younger generations, in the world of horology. The conversation also touches on the significance of supplier relationships in the industry, underscoring the need for transparency and long-term partnerships. Resta advocates for a sustainable approach to manufacturing and a greater focus on craftsmanship, noting the challenges faced by suppliers amid fluctuating demands. The brand's commitment to community engagement and the cultural significance of watchmaking is reflected in its participation in exhibitions, which aim to inspire and educate both enthusiasts and potential customers. Resta envisions a future for Audemars Piguet that embraces complexity and artistry, positioning the brand as a multifaceted leader in the luxury watch market.
