Audemars Piguet’s Sales Model Has a Problem - YouTube - Collective Horology

Audemars Piguet's sales model faces significant challenges that could impact its long-term success. The video delves into the specifics of these issues, exploring how the luxury watch brand is navigating the complexities of market demand and customer expectations. It highlights the intricacies of maintaining exclusivity while also seeking to grow sales in a competitive landscape. The discussion emphasizes the need for Audemars Piguet to adapt its strategies in response to changing consumer behaviors and the evolving luxury market. By examining the current sales practices, the video raises critical questions about sustainability and the future direction of the brand. The insights provided aim to provoke thought among viewers about the balance between heritage, innovation, and commercial viability in the luxury watch industry.