News
Patek Philippe is set to reduce prices in the United States by approximately 8% starting February 1. This decision follows the rollback of import tariffs that had previously increased prices by around 15% due to a 39% tariff imposed by the Trump administration on Swiss watches. The initial price hikes,
News
Watches of Switzerland Group has made significant changes in its leadership, appointing Jack Gaffaney as the new president for the USA, a position previously held by David Hurley. Gaffaney joins from Prada, where he was responsible for retail operations across several countries in the Americas. This shift comes as the
Feature
Louis Vuitton has showcased its exceptional watchmaking skills during the LVMH Watch Week, unveiling a series of new timepieces that emphasize craftsmanship and innovative design. Among the highlights is the Escale Worldtime, featuring a platinum case adorned with hand-painted city flags or Grand Feu enamel, alongside the Escale Twin
New Watches
MB&F has introduced the LM Sequential Flyback EVO, a sportier version of their original LM Sequential chronograph, which was first launched in 2022. This new model combines the unique features of the original with enhancements for a more active lifestyle, including an upgraded grade 5 titanium case, improved
Feature
Zenith showcased a striking collection at LVMH Watch Week 2026, emphasizing its Defy line with a focus on architectural design and precision movements. The new releases included models crafted from black ceramic and rose gold, featuring innovative design elements such as skeletonized dials and integrated bracelets. Notable pieces include the
review
The TAG Heuer Carrera Split-Seconds Chronograph represents the pinnacle of the Swiss brand's horological expertise, debuting at LVMH Watch Week 2026. This sophisticated watch, a part of the haute horlogerie collection, incorporates a split-seconds function into its design, enhancing its technical complexity. The 42 mm grade-
Feature
The Zytglogge Clock Tower in Bern, constructed in 1218, is a significant landmark that has played a crucial role in Swiss horology. Originally built as a guard tower, it became a civic timekeeper in 1530, showcasing an impressive astronomical dial and an astrological calendar. The tower symbolizes the Swiss philosophy
New Watches
The Hublot Spirit of Big Bang Year of the Horse is a limited edition timepiece launched during LVMH Watch Week 2026, celebrating the Chinese New Year. This watch, limited to just 88 pieces, features a unique tonneau-shaped case made of frosted carbon, showcasing Hublot's mastery of materials.
Feature
L’Epée 1839 introduces La Regatta Métiers d’Art at LVMH Watch Week 2026, showcasing a unique timepiece that represents a blend of artistic craftsmanship and mechanical integrity. This clock, inspired by the elegance of a racing skiff, utilizes ancient Grand Feu enameling techniques to enhance its visual depth and
video
The video highlights the latest TAG Heuer Carrera models introduced during the LVMH Watch Week in 2026. This event showcases the brand's commitment to innovation and craftsmanship, presenting a range of timepieces that blend traditional watchmaking with modern design elements. Viewers can expect to see a variety of
video
The SJX Podcast showcases the highlights from the LVMH Watch Week 2026, providing insights into the latest trends and innovations in the luxury watch industry. The episode, set to run on January 20, 2026, features various discussions and expert opinions on the standout pieces presented during the event, emphasizing the
New Watches
Hublot has introduced the Big Bang Tourbillon Novak Djokovic GOAT Edition, a luxury watch designed to celebrate the illustrious career of Novak Djokovic. This timepiece features clever tennis-related details and a unique composite case made from upcycled materials, including Djokovic's polo shirts and racquets. The watch is
New Watches
The Louis Vuitton Tambour Convergence Guilloché is a sophisticated watch that showcases a blend of traditional craftsmanship and modern design. Featuring a 37mm 18k rose gold case with a thickness of just 8mm, it highlights a beautifully hand-guilloché dial that adds depth and character. The watch uses a unique
New Watches
Hublot has introduced three new Sage Green editions to its Classic Fusion line for LVMH Watch Week 2026, including a 33mm quartz model, a 42mm automatic, and a 45mm chronograph. These timepieces blend sportiness with sophistication through their soft pastel tones while maintaining the Classic Fusion’s signature construction and
New Watches
Louis Vuitton has reintroduced the Escale Worldtime collection, featuring a hand-painted dial and a new dual time complication called the Escale Twin Zone. The Escale Worldtime showcases a platinum case and a colorful dial adorned with flags representing 24 global cities, all hand-painted by a single artist, while
New Watches
The Mido Multifort 8 One Crown is a new watch featuring a streamlined and accessible design, departing from its predecessor, the Multifort 8 Two Crowns. This model simplifies the design by incorporating a single crown at 3 o'clock, eliminating the internal rotating bezel while maintaining the geometric aesthetics
News
LVMH Watch Week, held in Milan from January 19 to 21, 2026, showcased the latest trends in horology with new timepieces from renowned brands including Zenith, TAG Heuer, Gérald Genta, Daniel Roth, and Louis Vuitton. Each brand highlighted distinct designs and mechanical innovations. Notable releases included Bulgari's Maglia
New Watches
The Tiffany Timer is a limited edition chronograph released by Tiffany & Co to commemorate the 160th anniversary of the brand's first stopwatch. The watch features a 40mm polished platinum case with white gold crown and push buttons, and a striking Tiffany Blue dial adorned with baguette diamond
New Watches
The Zenith Defy Revival A3643 is a faithful recreation of the original Defy model from 1969, launched during LVMH Watch Week 2026. Featuring a 37mm stainless steel case that maintains the sharp angles and compact proportions of its predecessor, the watch is designed with a refined silver sunray dial and
New Watches
The TAG Heuer Carrera Seafarer Chronograph is a modern reinterpretation of one of the brand's earliest sailing watches, initially introduced in 1949. This new model features a 42mm stainless steel case with a refined Glassbox design, which enhances legibility while maintaining a robust maritime appeal. It includes a
New Watches
The Bulgari Tubogas Manchette is a stunning cuff watch that showcases the brand's rich heritage as a Roman goldsmith. Crafted in yellow gold, it features Bulgari's new Lady Solotempo BVS 100 automatic movement and is designed with tapering links that elegantly wrap around the wrist. The
New Watches
The Gerald Genta Geneva Time Only introduces a refined 38mm timepiece that emphasizes simplicity while retaining the brand's signature design elements. Crafted entirely in-house at La Fabrique des Boîtiers, the cushion-shaped case combines strength and elegance, featuring a blend of brushed and polished finishes. Available in
New Watches
The Zenith Defy Skyline Chronograph in Black Ceramic showcases a striking blend of aesthetics and functionality, introduced in 2024 as part of the popular Defy Skyline series. The watch features a 42mm black ceramic case with a unique octagonal design and enhanced durability, complemented by a dark grey gradient dial
New Watches
The TAG Heuer Carrera Glassbox Chronograph has been expanded to include a new 41mm model, enhancing its existing lineup. Originally launched in 1963, the Carrera has become an icon synonymous with clarity and precision. The new model features a stainless-steel case that is 100m water-resistant and showcases a
New Watches
The Daniel Roth Extra Plat Rose Gold Skeleton is a limited edition watch that showcases a beautifully skeletonized design, emphasizing its elegant ellipsocurvex shape and polished 18K rose gold case. With a compact size of 38.6mm by 35.5mm and a thickness of just 6.9mm, this watch is
video
The Louis Vuitton Escale collection is making waves with its latest offerings that include World Time, Twin Zone, and Repeater models. These timepieces are designed to cater to the needs of global travelers, showcasing intricate craftsmanship and innovative features. The World Time model allows wearers to keep track of multiple
News
Watchmakers United has expanded its presence by opening its first showroom outside Switzerland in Monaco, following the establishment of its initial store in Geneva in 2024. Founded by Maximilien Roussel-Galle, the brand aims to provide a platform for emerging independent watchmakers, emphasizing storytelling, education, and retail while maintaining authenticity.
News
Seiko UK Limited experienced a 2.5% decline in sales, totaling £27 million ($34.3 million) for the year ending March 2025, alongside a significant drop in operating profit, which fell to -£215,000 ($273,000). Despite these challenges, the sale of the company’s former offices for £3.7
New Watches
The Hublot Big Bang Original Unico Collection marks a significant evolution of the iconic watch series, originally launched in 2005. This new line features four models, each showcasing a blend of innovative materials and design elements that pay homage to the brand's history. The multi-layered case construction
editorial
The current landscape of watch media is undergoing significant transformation, moving away from traditional long-form content to short, visually engaging formats popularized by influencers and platforms like YouTube and Instagram. While independent watch media, such as aBlogtoWatch, maintains a commitment to honesty and quality, it faces challenges in sustaining
comparisons
The piece presents a showdown between two iconic gold chronographs: the Omega Speedmaster Moonwatch "Reverse Panda" and the Rolex Cosmograph Daytona "Le Mans." Both watches share luxurious gold finishes and a reverse-panda dial, appealing to collectors and enthusiasts alike. The Speedmaster is praised for its
comparisons
The Seiko 5KX and Orient Mako II are both affordable dive watches that seem similar at first glance, yet offer distinct experiences upon closer inspection. The Seiko 5KX presents itself as a versatile, everyday watch with a modern aesthetic, designed for comfort both in and out of water. Its casual
comparisons
The piece highlights six watch brands that embrace a playful approach to watchmaking, countering the often serious nature of watch collecting. Studio Underd0g captures attention with vibrant, color-inspired designs, while Mr. Jones Watches offers whimsical pieces that challenge conventional time-telling. Konstantin Chaykin introduces unique timepieces that blend creativity
podcast
In the latest episode of the Scottish Watches Podcast, Sarah, known as the Duchess of Watches, returns to discuss the intricacies of watch auctions and the evolving market landscape post-COVID. The conversation delves into the importance of certified pre-owned programs and how brands are impacting the secondary market.
comparisons
The watch industry is continually evolving, with new releases emerging daily from various brands ranging from affordable to luxury. Recently, 21 new models were launched, showcasing a mix of innovative designs and features. Among them is the Omega Speedmaster Professional Moonwatch in a striking reverse panda colorway, and Oris'
podcast
The podcast episode dives into various controversial topics surrounding watches, such as the aesthetics of regulator dials, the competition between Lange and Patek Philippe's repeaters, and the ideal watch for a Bond villain. Erik and Max engage with their audience, gathering hot takes that spark lively discussions, some
review
The Vostra Vector is a retro-futuristic chronograph designed for everyday wear, merging nostalgic aesthetics with practical functionality. With a 40mm diameter and a robust construction featuring water resistance up to 100 meters, the watch is designed to be worn with ease rather than treated as a delicate item. Its
review
The A. Lange & Söhne LANGE 1 DAYMATIC HONEYGOLD is a limited-edition watch that marks a significant milestone in the brand's history. Crafted from HONEYGOLD, an 18-carat gold alloy that is harder than traditional gold, this timepiece combines luxury with durability. The watch features a striking
New Watches
Blancpain has unveiled the Villeret Calendrier Chinois Traditionnel Horse, a limited edition watch celebrating the Year of the Fire Horse, with only 50 pieces available. Priced at CHF 81,000, this timepiece showcases the renowned Caliber 3638 movement, which features a remarkable display of both the Chinese and Gregorian calendars.
Feature
Watches can quickly become part of a collector's routine, leading to a sense of familiarity that dulls the initial excitement. This pattern often results in collectors wanting to move on from their timepieces after a few years. However, instead of seeking out a new watch, a simple solution
Feature
The independent watchmaking scene continues to thrive, showcasing remarkable creativity and craftsmanship. Highlights from last year's discoveries include the Manteio Zeus, a limited edition piece inspired by Greek mythology featuring a detailed dial and a unique movement, priced at CHF 29,800. Aubert & Ramel's Ouréa
Feature
James Schaaf's journey into watch collecting began at a young age, fueled by a memorable birthday gift of a Timex Wizzard Quartz. His passion blossomed through hands-on experiences with his grandfather, a pocket-watch enthusiast, leading to a deep appreciation for horology. Throughout his collecting years, Schaaf
editorial
The resurgence of interest in mechanical watches among younger generations is evident, as they increasingly opt for luxury timepieces from brands like Rolex and Cartier, often bypassing traditional boutiques in favor of a flourishing online secondhand market. This trend gained momentum during the Covid-era lockdowns when young consumers discovered
video
The video titled "The Cheapest Breguet Watch You Can Buy Today (Less Than a Tudor)" explores options for acquiring a Breguet watch at a more accessible price point compared to Tudor timepieces. It highlights the craftsmanship and prestige associated with Breguet, a luxury brand known for its historical
video
The video explores the emergence of a versatile watch that is designed to compete with traditional luxury timepieces. By combining functionality with a stylish aesthetic, this go-anywhere watch challenges the norms of luxury watches, emphasizing practicality without sacrificing elegance. It highlights the growing trend of consumers seeking timepieces that
video
The upcoming video titled "I Found The PERFECT Watch Collection" is set to be released on January 19, 2026. Created by Michael Wolf, the video promises to showcase an impressive selection of watches, appealing to enthusiasts and collectors alike. Despite being a featured post, it has not yet
video
The video titled "Omega Is Getting WORSE (Plus More Hot New Watches)" explores the recent decline in the quality and reputation of Omega watches. It delves into the brand's current challenges and compares them to other emerging watch brands that are gaining popularity. The discussion highlights
video
Watch collectors often make common mistakes that can hinder their enjoyment and investment in timepieces. One major error is failing to conduct thorough research before purchasing, leading to uninformed decisions that may result in overpaying for a watch or choosing a less desirable model. Additionally, neglecting proper maintenance and care
video
The video titled "The Top integrated watches at all price points" explores a variety of integrated watches suitable for different budgets, showcasing the best options available in the market. It highlights the features and functionalities of these watches, emphasizing their integration with technology and their appeal to a
video
The video titled "Internet's Favourite Dive Watches, Ranked" explores a selection of dive watches that have captured the attention of watch enthusiasts online. It presents a curated ranking that highlights the features and popularity of each watch, showcasing why they resonate with audiences. Viewers can expect