review
The Laurent Ferrier Classic Auto Horizon exemplifies the brand's dedication to exquisite design and craftsmanship. This watch features the LF 270.01 self-winding movement with a platinum micro-rotor, showcasing high-end finishing techniques that enhance its allure. The design incorporates a translucent blue lacquer dial, which reflects the horizon
review
The Patek Philippe Ref. 1518 in stainless steel is set to be a highlight at Phillips’ upcoming auction, boasting extreme rarity with only four known examples. As the first serially-produced perpetual calendar-chronograph wristwatch, it combines historical significance with a compact and understated design, measuring just 35 mm in diameter. Despite
New Watches
Grand Seiko has introduced two new automatic GMT watches, the SBGM255 "Snowdrop" and SBGM257 "Moondrop," which share key features with the popular SBGM221. Both new models maintain the elegant 39.5mm stainless steel case and the reliable Caliber 9S66 movement, which offers a three-day power reserve
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Artificial intelligence is increasingly influencing various aspects of life, including the watch industry. While its presence is felt in marketing and design processes, concerns arise regarding the potential for AI to undermine creativity and authenticity in watchmaking. The G-SHOCK watch designed with AI assistance exemplifies a blend of human creativity
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The content explores the unique collection at the Horological Society of New York (HSNY), which includes a variety of scientific instruments, particularly those related to weather measurement. It highlights the historical significance of the Henry J. Green Company, a manufacturer of meteorological instruments that supplied the U.S. Navy and
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Jon Bon Jovi is an avid watch collector, known for wearing pieces from his personal collection rather than promotional loaned watches, often hidden under his leather jacket. His collection features a mix of high-end pieces and more affordable options, showcasing a variety that reflects both luxury and practicality. Notable pieces
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President Trump held a meeting with high-ranking executives from the Swiss watch industry, including Rolex CEO Jean-Frédéric Dufour and Richemont Chairman Johann Rupert, to discuss trade issues and imbalances. The discussions highlighted the importance of private sector relationships between the United States and Switzerland, with the understanding that further talks
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Gautier Massonneau, originally driven by a desire for a quality watch, is now on the verge of revitalizing industrial watchmaking in Paris with Trilobe. Alongside partner Volcy Bloch, they have transformed the brand from a design-led startup to a vertically integrated enterprise capable of producing its own movements. Trilobe aims
New Watches
BA111OD has revitalized its Chapter 6 collection by introducing sleek stainless steel bracelets and new two-tone options with either a fluted bezel or a lab-grown diamond-set bezel. The collection features three distinct models, including luminous two-tone versions, a stunning aventurine model resembling a starry sky, and a luxurious 2N PVD
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Marathon watches have a rich history that began in 1941 when the company received its first order from the Royal Canadian Air Force. Over the years, it evolved to meet the needs of military and government clients, refining its business strategy amid increasing competition from Swiss and Asian watch manufacturers.
New Watches
The Franck Muller Round Triple Mystery is a luxurious watch that showcases a sophisticated design with a retail price of SGD 138,300 for models featuring brilliant-cut diamonds and SGD 240,100 for those with baguette-cut diamonds. This timepiece is available in eight new references, each adorned with various gemstones
New Watches
Circula celebrates its 70th anniversary by introducing the AquaSport II Original Limited Edition, a tribute to the adventurous spirit of 1970s dive watches. This timepiece embodies the essence of the golden age of dive watches, featuring a dial that replicates the original design with a distinctive blue hue that has
review
Tutima, a historic German watch brand known for its military and aviation timepieces, is making a significant shift with the introduction of the Patria 6612 collection. The new management acknowledges past mistakes and aims to re-establish the brand by focusing on practical products that align with the expectations of watch
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A Collected Man has experienced remarkable growth in the luxury watch market, reporting a 73% increase in sales, reaching $40.8 million, and an operating profit surge of nearly 500%. The London-based company specializes in rare, high-value timepieces from prestigious watchmakers, positioning itself as a trusted consultant and middleman in
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Mark Zuckerberg has recently been in the spotlight for wearing an almost $1 million Swiss watch during a video announcement about significant changes at Meta, including the end of third-party fact-checking across its platforms. The watch, a Greubel Forsey 'Hand Made 1', is extremely rare, with only a
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Swiss business leaders, including executives from Rolex and Richemont, recently met with U.S. President Donald Trump to express their support for ongoing trade discussions between the U.S. and Switzerland. This meeting, initiated by the Swiss executives, aimed to reinforce the strong economic ties between the two nations and
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The piece explores the deep connection between the worlds of fine watches and high-performance cars, highlighting how both realms share similar values of precision, design, and engineering. Engaging with members of the Watchonista community, collectors express their views on which watch brands resonate most with automotive enthusiasts and suggest ways
New Watches
The TAG Heuer Formula 1 Chronograph x Senna 44mm watch pays tribute to the legacy of Ayrton Senna, the iconic three-time Formula One world champion, 31 years after his tragic passing. This model features a striking design inspired by Senna's Brazilian flag-themed helmet, including a vibrant yellow accent
New Watches
The Tissot PRX 38mm Titanium represents a significant evolution in the popular PRX line, offering a balanced case size that appeals to a wide range of watch enthusiasts. Launched to satisfy customer demand for a medium size between the existing 40mm and 35mm options, this model features a lightweight titanium
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Cartier has reopened its stunning showroom in Miami's Design District, showcasing a vibrant and culturally rich environment that enhances the luxury shopping experience. Designed by the renowned architectural studio Diller Scofidio + Renfro, the boutique features a striking glass façade that invites customers inside while maintaining an air of
New Watches
Louis Erard has launched the 2340 collection, an elegant sports watch line characterized by its integrated bracelet and unique cushion-shaped case. This new collection showcases the brand's craftsmanship through the combination of brushed titanium and polished stainless steel, offering a versatile and modern design. The name "2340&
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The upcoming Antiquorum auction features an impressive array of 600 lots, showcasing notable timepieces that capture the essence of both modern and vintage watchmaking. Among the highlights are the Urban Jürgensen ref. 8, a beautifully crafted piece with a Frederique Piguet movement, and the iconic Heuer Monaco ref. 1133, celebrated
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The third match in the Fratello Dress Watch Season contest features the Daniel Roth Extra Plat Souscription and the Patek Philippe Calatrava 6196P, as both watches aim to progress to the semifinals. RJ defends the Daniel Roth, highlighting its unique design, superior craftsmanship, and the emotional connection it evokes when
New Watches
TAG Heuer has launched two new special edition Formula 1 Chronographs inspired by the legendary Ayrton Senna, coinciding with the 2025 São Paulo Grand Prix. The collection features a 44mm black DLC-coated titanium model and a 43mm stainless steel version, with distinct design elements reflecting Senna's legacy. The
podcast
In the latest episode of Fratello On Air, the hosts delve into predictions for upcoming watch trends, exploring various aspects such as materials, sizes, and colors. They discuss the sustainability debate in the watch industry, noting the challenges of aligning luxury and eco-friendly practices. While they believe that sustainability is
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Sotheby’s is hosting a significant auction to celebrate the 250th anniversary of Breguet, marking the most important sale dedicated to the renowned watchmaker in over thirty years. Scheduled for November 9, 2025, this landmark event will feature nearly seventy exceptional timepieces that span the late 18th to the late
New Watches
The TAG Heuer Formula 1 Chronograph x Senna is a striking new addition to the TAG Heuer lineup, featuring a 44mm sandblasted Grade 2 titanium case with a black DLC coating and a robust water resistance of 200 meters. The watch pays homage to the legendary Ayrton Senna with design
New Watches
Jaeger-LeCoultre has launched a remarkable new version of its Reverso Hybris Artistica Calibre 179, featuring deep black hand-lacquered dials on both sides and an 18K pink gold case, with only ten pieces available. This latest edition showcases the unique spirit of the Hybris collection, blending the brand's renowned
New Watches
Tissot introduces the PRX Powermatic 80 in two exciting materials: titanium and Damascus steel, both featuring a 38mm case. The titanium model offers dial options in blue or taupe grey, while the Damascus steel variant showcases a unique pattern that extends to its dial. Powered by the reliable Powermatic 80
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François-Paul Journe reflects on the significance of the Breguet Sympathique no. 1, a clock that sold for CHF5.51 million in May 2025, marking a pivotal moment in his career and the high point of the auction season. This clock, inspired by Abraham-Louis Breguet’s original design, represents not only