Editoral
Time Graphing Today’s Watch Universe — November 21, 2025
Not everything in Switzerland is trending upward, though. October export data landed with a thud, showing a 4.4% year-on-year decline to CHF 2.242 billion.
Michael Wolf
The Weekly Rolex Troll
Read Today's Issue of Buying Time
Wednesday, November 19, 2026
WatchCharts Overall Market Index Climbs to Yearly High as 2025 Rally Strengthens
The WatchCharts Overall Market Index continues its steady, confidence-building climb, closing at 40,929 as of November 15, 2025. That’s a 1.2% gain over the past month and +498 points over the past year, putting the index at the very top of its 12-month range (39,337–40,
Opinion
Opinion: The Swiss Got off Easy - Trump's Tariff Grift, now with Free Watches?
Satire (maybe): You almost have to admire the efficiency of it all. After months of Switzerland being smacked with a 39% tariff—roughly the diplomatic equivalent of a folding chair across the back—President Trump has graciously agreed to reduce it to 15%. Not because of geopolitical strategy, or economic
U.S. Reaches Trade Deal With Switzerland
The United States and Switzerland have struck a trade deal that will slash the controversial 39% tariff on Swiss imports to 15%, offering long-awaited relief to an industry that has become shorthand for the dispute: Swiss luxury watches. U.S. Trade Representative Jamieson Greer said Friday that Washington and Bern
Feature
The Countdown | Collecting Vintage Watches, Guitars, and Cars
A recent visit to Stoll & Co. in Dayton, Ohio, revealed the impressive operation run by Ron Stoll and his daughter Emily, featuring 40 watchmakers. The newsletter introduces "The Countdown," a collector's insight structured in a 3-2-1 format, highlighting three defining watches, two beloved objects, and
New Watches
Introducing: The new Breguet Classique 7225, The Return of the Magnatic Pivot
The Breguet Classique 7225 marks a significant return of the magnetic pivot technology, originally introduced in the Chronométrie 7727, as part of Breguet's 250th anniversary celebration. This new watch features a refined 41mm 18K Breguet gold case with a classic design, a hand-guilloché dial, and an impressive Calibre
review
A Hands-On Introduction To The Versatile RZE Resolute 36
The RZE Resolute 36 is a new addition to RZE's flagship collection, designed as a lightweight and versatile daily watch, celebrating the brand's fifth anniversary with a fresh approach rather than a limited edition release. This model features a smaller 36mm case, making it the thinnest
New Watches
This New Version of a Classic Chronograph Is a Total Smoke Show
The Sinn x Armbanduhren 103 St Ty Hd H chronograph showcases a vibrant nautical design, featuring a tonal blue dial with orange and white accents, marking a departure from Sinn's traditional aesthetic. This hand-wound chronograph, powered by the Sellita caliber SW510 M, offers a 62-hour power reserve and
New Watches
Introducing: A new Green Dial for the Favre Leuba Sea Sky Revival
Favre Leuba has introduced a new vibrant green dial version of the Sea Sky Revival chronograph, which pays homage to its 1960s predecessor with a modern twist. The watch features a 40mm stainless steel case, water resistance up to 100 meters, and a design that incorporates retro elements such as
New Watches
Introducing: The Baltic Scalegraph Transat Café L’Or Limited Edition
The Baltic Scalegraph Transat Café L’Or Limited Edition is a new, limited edition chronograph watch that celebrates Baltic's role as the Official Timekeeper of the Transat Café L’Or sailing race. Limited to just 200 pieces, this vintage-inspired timepiece features a 39.5mm brushed stainless steel case
Feature
Maison Alcée Persée Fantôme Limited Edition For Hodinkee
Maison Alcée Persée Fantôme Limited Edition for Hodinkee is a unique clock designed to engage users in the watchmaking process, transforming the experience of ownership into one of active participation. Created by French engineers Alcée and Benoît Montfort, this limited edition features a stainless steel base with a ruthenium coating
News
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