Bad Watch Predictions for 2026 - Worn & Wound
Predictions for the watch industry in 2026 include a shift away from military-style textile straps due to global unrest, suggesting that consumers may opt for aesthetics over militaristic associations. Additionally, the saturated market of watch podcasts might see the entry of Kevin O'Leary, who will capitalize on his role in the film Marty Supreme to launch a show in character, further blending entertainment with horology. Other predictions are more ambitious, such as Apple potentially releasing a groundbreaking mechanical watch that showcases AI-designed technology, marking a significant innovation in the field. Meanwhile, Tudor is anticipated to finally unveil a new edition of its Heritage Chronograph, which may initially attract interest but ultimately struggle in sales due to its retro design not resonating with the younger demographic. This could lead Tudor to pivot toward more modern styles, aligning with current consumer preferences for digital and vibrant timepieces.
