Baume & Mercier Named Official Timekeeper for Gran Premio Storico d’Italia
Baume & Mercier has been appointed the Official Timekeeper for the inaugural Gran Premio Storico d’Italia, a historic motorsport event scheduled at Italy’s Mugello Circuit from October 2‑4, 2026. The race, organized by HVM Racing in partnership with Ferrari Corse Clienti, will showcase historic Formula 1 cars and drivers from the 1996‑2006 era, celebrating Italy’s rich motor‑racing heritage. As Timekeeper, Baume & Mercier will manage all official timing for the weekend, reinforcing the brand’s long‑standing association with precision and performance. The collaboration highlights the natural synergy between high‑end watchmaking and motorsport, where accuracy, engineering excellence, and craftsmanship are paramount. Executives from both Baume & Mercier and HVM Racing emphasized that the partnership reflects shared values of heritage, precision, and a commitment to excellence, aiming to attract collectors, enthusiasts, and former racing stars to a weekend of historic competition and celebration.
Buying Time Analysis: Baume & Mercier’s appointment as Official Timekeeper ties the brand’s 200‑year legacy of precision watchmaking to the historic Gran Premio Storico d’Italia, emphasizing the crucial role of accurate timing in celebrating motorsport heritage and reinforcing the synergy between horology and racing.
