Ben Küffer Explains the Expanded Wild ONE Collection
NORQAIN’s latest Wild ONE collection showcases the brand’s commitment to innovation through the use of Grade 5 titanium and unique materials such as an anthracite iron meteorite dial. The lineup includes the Wild ONE Skeleton Titanium in 39 mm and 42 mm sizes, each featuring a titanium top plate paired with a carbon‑fiber‑composite bottom, delivering a striking visual contrast and lightweight performance. The collection’s highlight, the Wild ONE Meteorite Titanium 42 mm, combines titanium with a meteorite dial, offering a one‑of‑a‑kind aesthetic while being powered by the COSC‑certified NK26/1 automatic movement with a 65‑hour power reserve. Ben Küffer emphasizes that titanium will only be used where it adds meaningful value to design and functionality, reflecting NORQAIN’s broader philosophy of purposeful material experimentation. The brand’s partnership with the NHL and collaborations with athletes like Stan Wawrinka illustrate its focus on high‑performance sports watches. Looking ahead, NORQAIN plans to celebrate its 10th anniversary in 2028 with a groundbreaking release, reaffirming its independent, family‑owned identity while continuing to push Swiss watchmaking forward through creativity and technical excellence.
Buying Time Analysis: The interview highlights NORQAIN’s pioneering use of grade‑5 titanium and innovative materials to redefine Swiss sports watches, showcasing how bold design and strategic partnerships—like with the NHL—drive the brand’s independent spirit and industry impact.
