Biver expands retail partner network with Ace Jewelers securing the fledgling indie
Biver has expanded its retail partner network by signing Ace Jewelers as an Authorized Retail Partner, marking Ace as only the third partner for Biver in Europe, alongside Bucherer and À l’Émeraude. Based in Amsterdam, Ace Jewelers has a strong focus on high-end independent watch brands and aims to enhance its portfolio with Biver's offerings. The partnership is built on shared values of family ownership, transparency, and a long-term vision for growth, emphasizing a commitment to cater to a discerning clientele that appreciates the nuances of luxury. The collaboration is anticipated to foster a mutual understanding of market demands and consumer behavior, particularly in the context of "Stealth Wealth." Ace Jewelers plans to maintain a stock of Biver timepieces in Amsterdam while ensuring personalized service for global clients. Despite challenges in the watch industry in 2025, there is a belief that the interest in artisan independents will continue to grow, driven by a sustained passion for quality and education in the segment.
