Breitling CEO Georges Kern answers the tough questions

Georges Kern, CEO of Breitling, engages in a candid conversation addressing challenging inquiries regarding the brand's direction and future. The discussion delves into various aspects of the luxury watch market, including competition, innovation, and the evolving preferences of consumers. Kern emphasizes the importance of maintaining Breitling's heritage while also embracing modern trends to ensure the brand remains relevant. In addition to market dynamics, the dialogue touches on the impact of digital transformation on the luxury sector. Kern outlines how Breitling is adapting to technological advancements and enhancing customer experiences through innovative strategies. The insights shared during this exchange highlight the balance between tradition and progress, showcasing how Breitling aims to navigate the complexities of the contemporary watch industry.