Building an Independent Watch Brand with Meaning | Ed Margulies (Split) - YouTube - The Micro Collector
The video titled "Building an Independent Watch Brand with Meaning" features Ed Margulies discussing the intricacies of establishing a watch brand that resonates with consumers on a deeper level. Margulies shares insights into the significance of creating a brand that is not just about selling timepieces but also about conveying a story and fostering a connection with the audience. He emphasizes the importance of authenticity and meaningful engagement in building a successful independent watch brand. Throughout the conversation, key aspects of brand development are explored, including design philosophy, target market considerations, and the role of craftsmanship in creating a product that stands out in a crowded marketplace. The discussion highlights how a watch brand can embody values and narratives that resonate with consumers, thereby creating a loyal customer base that appreciates not only the product itself but also the meaning behind it. The video serves as a valuable resource for anyone interested in the watch industry or brand-building in general.
