Bulova wraps up 150th anniversary in typical innovative style.
Bulova celebrates its 150th anniversary in 2025 with a unique documentary titled America Telling Time: 150 Years of Bulova, marking a significant achievement for the brand founded in 1875. The film explores Bulova's evolution alongside that of America, showcasing its contributions to watchmaking and its role in cultural and technological advancements. It highlights milestones such as the introduction of ladies' wristwatch collections and the establishment of the Joseph Bulova Watchmaking School for veterans. The documentary also revisits Bulova's pioneering advertising efforts, including the first television commercial, emphasizing the brand's deep connections to American life. In addition to the documentary, Bulova has unveiled new watch models to commemorate the anniversary, including partnerships and reissues that honor its legacy while looking forward. The film features voices from historians and industry experts, underscoring the brand's enduring relevance. With its headquarters in the Empire State Building, Bulova remains committed to blending its rich heritage with modern innovation, positioning itself as a forward-thinking leader in the watch industry as it embarks on the next chapter of its storied history.
