Business News: Norqain Scores Multi-Year Sponsorship Deal With NHL Aimed At Vaulting Swiss Brand To The Big Leagues
Norqain, a Swiss watch brand, has secured a multi-year sponsorship deal to become the official sports watch of the National Hockey League (NHL). This partnership grants Norqain international licensing rights to utilize NHL logos and branding across the United States, Canada, and Europe, enhancing the brand's visibility through broadcasts and events. Founded in 2018, Norqain was co-founded by former NHL player Mark Streit and has a strong connection to hockey, having previously partnered with the Spengler Cup and the NHL Players Association. The sponsorship coincides with the 2025 NHL Global Series in Stockholm, where Norqain will award a unique Wild One watch to the Player of the Game following each match. With significant figures in hockey, such as Sidney Crosby and Roman Josi, as ambassadors, the deal is expected to elevate Norqain's profile within the professional sports arena. As the NHL continues to grow in revenue and attendance, this partnership positions Norqain to capitalize on the popularity of ice hockey, particularly in North America, where it aims to strengthen its market presence.
