Business of Watches Podcast – Bangalore Watch Co‑Founder & CEO Nirupesh Joshi
The episode features Nirupesh Joshi, co‑founder and CEO of Bangalore Watch Company, discussing how the brand has grown since its 2018 launch into a boutique watchmaker with about 15 staff and an annual production of roughly 2,000 pieces. Joshi explains BWC’s strategy of targeting seasoned collectors rather than mass‑market consumers, leveraging both Indian‑made components and global suppliers, and highlights the company’s recent capital raise and its expanding international sales, which already account for around 60 % of revenue. Looking ahead, the conversation covers BWC’s plans to increase its global presence, open a flagship boutique in Bengaluru, and continue developing high‑quality, modern watches that reflect India’s dynamic spirit. The podcast also touches on broader industry trends, such as India’s rising role in the luxury watch market and the challenges and opportunities faced by emerging watch brands in a competitive global landscape.
Buying Time Analysis: This episode highlights how Bangalore Watch Company’s co‑founder Nirupesh Joshi is positioning Indian luxury watchmaking on the global stage, illustrating the industry's shift toward premium, locally‑crafted brands and the growing international demand for Indian design and craftsmanship.
