"Buy Once, Cry Once" | Ex-Hodinkee Editor's Personal Watch Collection - YouTube - Chrono24

Tony Traina, a former Hodinkee editor and creator of the Unpolished newsletter, shares the story behind his personal watch collection. The lineup is largely vintage and deliberately eclectic, spanning accessible brands such as Swatch and Seiko alongside notable pieces from Rolex, Jaeger-LeCoultre, and Cartier. The collection also includes a historically important Reverso that has rarely been seen. Traina’s choices reflect a distinctive approach to collecting, captured by the phrase “buy once, cry once.”