Can established titans of watchmaking still simply rely on brand power?
The global watch industry is witnessing a significant shift as established brands can no longer rely solely on their historical prestige. With the rise of digital media, consumers are now more educated and discerning about luxury watches, focusing on the craftsmanship and design rather than brand names. Younger generations, exemplified by Todd Snyder's observations about his daughters, show a preference for emerging brands that challenge the status quo and reflect their desire to be tastemakers. As a result, the landscape is changing, with conventional luxury aesthetics giving way to a focus on comfort and functionality. The increasing interest in mechanical watchmaking and the emergence of brands from various countries are capturing the attention of younger buyers, presenting high-quality offerings at more accessible prices. Luxury watch brands must adapt to this evolving consumer base or risk losing relevance in a market that is rapidly transforming.
