Cartier to open Beverley Hills boutique second-only in scale to its New York flagship
Cartier is set to open a significant new three-story boutique on Rodeo Drive in Beverly Hills, marking one of its largest retail investments in the United States. This new location, referred to as a fourth “Temple” for the brand, has faced delays since its initial approval in 2018 but received final sign-off in March 2025. The boutique will feature a 45-foot high showroom, VIP rooms, and an outdoor terrace, and is expected to be fully operational by 2027, joining other luxury brands like Rolex and Patek Philippe in the area. The Rodeo Drive flagship will enhance Cartier’s expanding presence in the U.S., where the brand has recently opened additional locations, including a boutique in Las Vegas and a new store in Palm Beach, Florida. Cartier's strategy focuses on reinforcing its direct retail network, as its watches are sold exclusively through authorized partners while jewelry is available only at its own boutiques. This expansion underscores Cartier's commitment to capturing the luxury market and enhancing its brand visibility in key shopping destinations.
