Casio and G‑Shock Sales Surge 29% as Profits Triple
Casio’s timepiece division reported a near‑20% increase in global sales, reaching ¥74.5 billion ($472 million) in FY27 Q1, while operating profit more than tripled to ¥12.8 billion ($81 million). Timepiece sales alone rose 29%, generating ¥51 billion ($323 million) with an operating margin of 23.1%, and forecasts project turnover climbing to ¥202 billion ($1.23 billion) for the full FY27, though the margin is expected to dip to 18.1%. The company attributes this growth to a strategic split of the G‑Shock and Casio Watch lines, allowing each brand to target distinct market segments. G‑Shock focuses on iconic and entry‑level models with promotional activities, while Casio Watch expands its high‑price range and optimises pricing. Shifts away from smartwatches, especially in North America, and higher average unit prices in Europe have further boosted demand for traditional timepieces.
Buying Time Analysis: The story highlights Casio’s successful strategic split of its watch lines, driving a 29% sales surge and tripling profits, underscoring a market shift away from smartwatches toward traditional timepieces.
