Casio watch sales reach CHF 900 million annually
Casio Computer Corporation’s watch division posted strong growth, with total sales reaching CHF 900 million this year, driven largely by the G‑Shock line. Turnover rose 14 % to ¥276 billion (CHF 1.4 billion), and timepieces contributed ¥185 billion (CHF 920 million), up 18.8 % despite inventory shortages earlier in the year. Domestic sales in Japan increased 11 %, while North America grew 10 % and Europe saw modest gains, although the UK, Spain, and China faced challenges. Looking forward, Casio projects group sales of ¥295 billion (CHF 1.5 billion) with an 8.8 % operating margin, and expects watch sales to reach ¥197 billion (CHF 980 million) at a 15 % margin. The company’s expansion in the ASEAN region, particularly India, Vietnam, and Indonesia, supports this outlook, positioning Casio alongside Citizen and Seiko as one of the three major Japanese watchmakers each surpassing CHF 1 billion in sales for the 2025‑26 fiscal year.
Buying Time Analysis: The story highlights Casio’s strong G‑Shock driven growth, marking a significant rebound in watch sales that underscores the brand’s resilience and strategic importance in the global timepiece market.
