Ceramic, sapphire and titanium valued more than gold watches
As the price of gold surpasses $4,300 per ounce, luxury watch brands are shifting towards alternative materials like ceramic, titanium, and sapphire to maintain profit margins. These materials not only reduce production costs compared to gold but also appeal to modern consumers who value design and technology over traditional notions of luxury. Innovations in ceramic have led to high-margin products that command impressive prices, while titanium offers lightweight durability, and sapphire crystal provides an exclusive aesthetic. This transition reflects a broader change in the luxury market, as younger buyers seek sustainable and cutting-edge materials, pushing the watchmaking industry to redefine value in a rapidly evolving landscape.
