CHANEL Launches New J12 Campaign: “In The Greatest Strength Lies Softness”
CHANEL has launched a new campaign for the J12 watch, featuring Gisele Bündchen and Clément Chabernaud, emphasizing the collection's unisex design and its balance of resilience and elegance. The campaign, titled “In The Greatest Strength Lies Softness,” highlights the J12's origins in sport and its revolutionary use of black ceramic, which is lightweight yet incredibly durable. This campaign aligns with CHANEL's partnership with The Boat Race, showcasing a shared philosophy of excellence through teamwork and precision. The J12 watch has evolved over 25 years while maintaining its iconic identity, reflecting CHANEL's commitment to horological excellence. It is designed to be versatile, appealing to both men and women, and embodies the interplay of strength and softness. The campaign celebrates not only the watch's craftsmanship but also the broader connection between high luxury watchmaking and elite sporting events, reinforcing the idea that innovation and collective effort can create timeless moments.
