Chanel Revives Men's Watches with the 2026 J12 Golden Black & SUPERLEGGERA 42mm Models
Chanel is reintroducing men's watches with the launch of the new 42mm J12 Golden Black and SUPERLEGGERA models, set to debut at the Watches & Wonders Geneva show in 2026. These watches, inspired by previous J12 models, mark a strategic return to the men’s market after Chanel had shifted focus to women’s timepieces for over a decade. The J12 Golden Black features a mix of black ceramic and yellow gold accents, while the SUPERLEGGERA combines ceramic and steel to create a sporty yet elegant design. Both watches boast strong water resistance and are powered by the Swiss Made Kenissi Caliber 12.1 automatic movement. The J12 Golden Black is noted for its timeless aesthetic and practical features, including a unidirectional rotating bezel and a water resistance of 200 meters. The J12 SUPERLEGGERA, while not a lightweight sports chronograph as its predecessor, offers a unique design that appeals to a modern audience. With prices set at $12,150 for the Golden Black and $13,750 for the SUPERLEGGERA, Chanel aims to cater to the evolving market where traditional gender norms in watch fashion are shifting, making room for stylish options for men.
Buying Time Analysis: The return of men's Chanel J12 watches with the new 42mm Golden Black and SUPERLEGGERA models marks a significant shift in Chanel's strategy, catering to the evolving market where men increasingly embrace luxury timepieces from brands traditionally focused on women's products, thus opening new opportunities for the brand in the men's watch segment.
