Chrono24 plugs into 8,900-strong global dealer network
Chrono24 has partnered with the International Watch & Jewelry Guild (IWJG) to become the exclusive online marketplace sponsor for the guild, which represents nearly 9,000 members across 77 countries involved in the trade of watches and jewelry. This collaboration aims to enhance both online and in-person buying experiences for luxury timepieces, connecting Chrono24’s significant marketplace with IWJG's established dealer community. The partnership is seen as a pivotal move to bolster Chrono24's presence in the U.S., which is already its largest market by sales. Recent data from Chrono24 indicates a growing interest among younger buyers, with those under 30 accounting for 14% of U.S. sales in 2025, a rise from 11% in the previous year. This trend is driving demand for a wider variety of brands beyond Rolex, which maintains a dominant market share. Noteworthy gains have been observed for brands like Longines, Tudor, and Seiko, with specific collections experiencing remarkable growth. Additionally, there is an increasing interest in dress watches and green dials, while titanium is becoming a more popular alternative to gold in watchmaking.
