Chrono24 Promotes Internal Chief Growth Officer to CEO
Chrono24 announced the promotion of its chief growth officer, José Gaztelu, to CEO after a nine‑month search, marking a key leadership transition for the luxury watch marketplace. Gaztelu, who joined the company in July 2025, has driven initiatives to strengthen the leadership team, expand buyer and seller relationships, and position Chrono24 as the leading secondary market for luxury watches in the United States. His appointment follows strategic hires, including Sophy Rindler as director of partnerships and industry relations and Jin Lee as vice president and general manager for the U.S., both tasked with accelerating growth in the American market. The company, founded in 2003, now lists over 600,000 watches from more than 3,000 dealers and 60,000 private sellers, attracting around nine million unique visitors each month and employing over 350 staff. Recent developments include the Indie Brands Initiative, which offers independent watchmakers a verified storefront and buyer‑protection infrastructure, and a continued focus on expanding U.S. presence to rival major competitors such as eBay, Bezel, and Walmart’s emerging watch platforms.
Buying Time Analysis: The promotion of José Gaztelu to CEO highlights Chrono24’s strategic focus on accelerating U.S. growth and solidifying its leadership in the luxury watch market, marking a pivotal leadership shift that could reshape industry competition.
