Chrono24's New CEO Shares His Vision for the Future
Chrono24’s new CEO, José Gaztelu, outlines a vision that blends artificial intelligence, machine learning, and advanced data analytics with the platform’s longstanding strengths in trust, security, and extensive dealer networks. He emphasizes that AI will enhance discovery, personalise recommendations, and streamline the customer journey, while still requiring human interaction and reliable infrastructure for high‑value transactions. Gaztelu stresses that transparency, escrow protection, and authentic listings remain essential, positioning Chrono24 as a trusted intermediary that can adapt to AI‑driven commerce without compromising its core values. The interview also highlights the company’s strategy to support both occasional buyers and serious collectors through targeted campaigns, educational content, and improved sourcing of rare pieces. By leveraging its vast inventory, proprietary data, and reputation, Chrono24 aims to maintain market leadership amid growing competition and evolving consumer expectations, viewing AI as an opportunity rather than a threat to its future growth.
Buying Time Analysis: The interview reveals how Chrono24’s new CEO plans to leverage AI and trusted infrastructure to strengthen the secondary watch market, highlighting the strategic importance of technology-driven trust and supply in a rapidly evolving luxury resale landscape.
