Citizen Achieves Record Sales on Eco‑Drive’s 50th Anniversary
Citizen celebrates the 50th anniversary of its Eco‑Drive technology with two limited‑edition Promaster watches that blend retro design cues from the 1970s with modern solar‑powered movements. The Skyhawk Limited Edition JY8144‑50E features a 45.7 mm light‑gold plated case, a U680 radio‑controlled calibre with world time, perpetual calendar and a 1/100‑second chronograph, and will be produced in 5,200 pieces at £695 each. The Tsuno Chrono Limited Edition AV0104‑06W offers a 44.5 mm dark‑green dial, brown leather strap, an E210 Eco‑Drive movement with an eight‑month power reserve and flyback chronograph, limited to 5,000 pieces and priced at £895. Citizen’s sales momentum is strong, with a 10 % increase to ¥197 billion (≈CHF 1 billion) for the year to March 2026 and a 32.1 % quarterly sales rise to ¥54.8 billion, while operating profit jumped 62.1 % to ¥7.1 billion. In the UK, turnover grew 8 % to £36.8 million, delivering a record operating profit of £2.5 million, underscoring the brand’s robust growth alongside its iconic Eco‑Drive technology.
Buying Time Analysis: Citizen’s Eco‑Drive milestone demonstrates how a half‑century of light‑powered technology has driven record sales and profit growth, highlighting the brand’s sustainable innovation and market leadership.
