Citizen and Bulova watch sales soar in America and Europe
Citizen and Bulova have experienced significant growth in watch sales, with a 17% increase in North America and a 12% increase in Europe during Q2 2026. Citizen Watch Company reported a 4.2% rise in sales to ¥89.3 billion ($577 million) from April to September, contrasting with a decline in sales at other luxury brands. The company's Promaster, Series 8, and Attesa collections contributed to this success, while average prices for their watches have increased by 30% since 2021, reflecting their ability to maintain value in a competitive market. The president of Citizen Watch America highlighted the importance of strong relationships with retail partners, asserting that their continued wholesale business model has been effective in driving sales. By focusing on quality and technology at fair prices, they have carved out a niche amid economic challenges, emphasizing the potential for opportunities within those challenges. This strategy has allowed Citizen and Bulova to capture market share while providing exceptional products to consumers, reinforcing trust and loyalty in the brand.
