Concepto Celebrates 20 Years of Movement Making
Concepto celebrated its 20th anniversary in 2026, highlighting a legacy of innovation and resilience in the watch movement industry. Founded in 2006 by Valérien Jaquet, the family‑owned manufacturer now employs 183 staff and produces around 30,000 movements annually, including over a thousand tourbillons. With sales exceeding CHF 60 million, the company supplies more than 100 brands, ranging from luxury houses such as Bulgari and Louis Vuitton to independent creators, and has contributed to notable achievements like the world’s thinnest tourbillon and the V‑16 engine automaton for Jacob & Co.’s Bugatti Tourbillon. The firm’s growth stems from continuous investment in its facilities, quadrupling its machine‑tool stock since 2012 and regularly launching ten new calibres each year. Concepto’s expertise in tourbillons and chronographs, demonstrated by over 50 tourbillon designs, has earned it a reputation for quality and reliability. Its success is also reflected in the high‑profile attendance at the anniversary celebration, featuring industry leaders such as Jean‑Christophe Babin, Jacob Arabo, and Franck Muller, underscoring Concepto’s influential role in contemporary haute horlogerie.
Buying Time Analysis: This story highlights Concepto’s two‑decade impact on haute horlogerie, showcasing how its innovative movement production, significant revenue, and collaborations with major luxury brands have shaped the watch industry’s evolution and underscored the importance of specialized suppliers.
