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Concorso d’Eleganza Villa d’Este 2026: Highlights with A. Lange & Söhne CEO Wilhelm Schmid - YouTube - Watchonista

Editorial Staff

25 May 2026 — 1 min read

The 2026 Concorso d’Eleganza Villa d’Este showcases a spectacular blend of automotive heritage and high‑end watchmaking, highlighted by A. Lange & Söhne’s partnership with the event. CEO Wilhelm Schmid emphasizes how the concours reflects the brand’s core values of heritage, design, craftsmanship, and preservation, while the show features iconic moments such as the Best of Show award for the 1937 BMW 328 “Bügelfalte” and the presentation of a unique A. Lange & Söhne 1815 chronograph crafted especially for Villa d’Este. The weekend also brings forward‑looking innovations, including BMW’s on‑site world premieres of the Vision BMW ALPINA and the BMW Motorrad Vision K18, underscoring the event’s role as a meeting point for historic icons and future concepts. This dynamic atmosphere reinforces the concours’s reputation as a celebration of both timeless elegance and cutting‑edge design.

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G‑SHOCK Collaboration Watch Celebrates Coca‑Cola’s 140th Anniversary

Audemars Piguet Teams Up with Ambush for New Royal Oak Concept

Jewelry Offsets Richemont's Watch Challenges

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