CORDER’S COLUMN: 2025 in review, a year where everything and nothing changed
2025 was marked by a mix of continuity and disruption in the global watch industry, largely influenced by significant geopolitical events, particularly tariffs imposed by the U.S. government. As the year unfolded, the Swiss watch industry faced challenges with increased import costs, leading to a fluctuating market characterized by sharp price rises and strategic inventory management by retailers. Despite these hurdles, the overall market dynamics remained relatively stable, with a slight dip in Swiss watch exports yet resilience in the luxury segment, particularly from brands like Rolex and Patek Philippe. The year also saw ongoing consolidation within the market, with a growing emphasis on high-value items targeted at ultra-wealthy consumers. Independent and microbrands gained traction, appealing to a more diverse clientele seeking unique designs and experiences. The retail landscape adapted, highlighting the need for knowledgeable staff to engage with well-informed customers, ultimately shaping the future of luxury watch sales. As the industry moves into 2026, the focus shifts toward innovation, accessibility, and the recognition of talent within the sector.
