CORDER'S COLUMN: My predictions for the watch industry in 2026
As 2025 comes to a close, the watch industry is bracing for a challenging year ahead in 2026, with anticipated price increases driven by factors such as record gold prices, inflation, and tariffs on Swiss imports. Major brands like Rolex are expected to raise prices significantly, particularly for gold watches, while others like Tudor will remain more cautious. The Swiss market faces stiff competition from emerging global watchmakers, especially from Japan, which have seen growth even as the traditional Swiss watch market shrinks. In response to changing consumer demands and economic pressures, retailers are likely to consolidate operations, focusing on fewer but more profitable locations. The rise of certified pre-owned programs is also reshaping the market, with brands like Rolex leading the way in establishing standards that enhance consumer trust. As retailers adapt to these evolving dynamics, customer experience will remain a crucial factor, particularly in attracting and retaining high-net-worth individuals.
