Damiani Group Completes Acquisition of Baume & Mercier
Damiani Group has finalized the acquisition of the historic watchmaker Baume & Mercier, adding the 200‑year‑old brand to its portfolio of luxury jewellery and watch houses. Richemont will continue to provide transitional operational support while Damiani integrates Baume & Mercier, which will benefit from the group’s extensive international distribution network and expertise in luxury retail. The new ownership plans to expand Baume & Mercier’s presence by leveraging its strong foothold in Italy, utilizing existing multi‑brand retail channels, and gradually opening mono‑brand boutiques in key markets. This strategic move is aimed at unlocking the brand’s full potential, preserving its heritage, and driving long‑term growth for both companies.
Buying Time Analysis: The acquisition marks a pivotal expansion for the Damiani Group, strengthening its position in luxury watchmaking by integrating the historic Baume & Mercier brand, which enhances its market presence and signals strategic growth in the high-end sector.
